Summary
Overview
Work History
Education
Skills
Timeline
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Daniel Ater

Lexington,KY

Summary

Dynamic and results-driven professional with a strong background in sales, marketing, logistics, and content creation. Proven expertise in developing and executing data-driven marketing strategies, optimizing supply chain operations, and leading high-performing teams. Over 8 years of experience in production operations and logistics leadership, ensuring efficiency, compliance, and cost-effective process optimization. As an entrepreneur and owner-operator of a content agency for over four years, specialize in digital marketing, brand storytelling, and social media engagement to drive business growth. Adept at leveraging market trends, analyzing key performance metrics, and implementing innovative solutions to enhance operational performance and brand visibility. Recognized for strategic problem-solving, leadership, and the ability to drive continuous improvement in fast-paced environments.

Overview

9
9
years of professional experience

Work History

Logistics Lead

Brown Forman - Woodford Reserve Distillery
Versailles, KY
07.2018 - Current

Dynamic Logistics Leader with a proven track record in spearheading supply chain excellence, driving process innovation, and optimizing inventory management in fast-paced, high-volume production settings. Strategically directed logistics operations to skyrocket efficiency, slash downtime, and ensure flawless material flow, aligning seamlessly with ambitious production targets.

  • Supply Chain Mastery: Orchestrated precision in inbound and outbound logistics, guaranteeing on-time delivery, and uninterrupted production momentum.
  • Inventory Precision: Revolutionized inventory control with the latest, accurate tracking systems and predictive forecasting, slashing waste and boosting stock accuracy.
  • Workflow Transformation: Engineered and implemented game-changing logistics strategies, surging operational efficiency, while driving significant cost reductions.
  • Collaborative Powerhouse: Forged robust partnerships with production, procurement, and quality teams to synchronize logistics with overarching business goals.
  • Compliance Champion: Upheld rigorous safety, environmental, and industry standards across warehousing and transportation operations.
  • Inspirational Leadership: Cultivated a high-performance logistics team through hands-on mentorship, and a relentless focus on continuous improvement.

Owner / Operator

D. Ater Impact Agency
Lexington, KY
01.2021 - Current

Entrepreneurial Leader specializing in digital marketing, content creation, and brand strategy to help business grow through high-quality, results-driven media. Expertise in social media marketing, video production, and paid advertising, delivering compelling content that enhances brand engagement and drives customer acquisition.

  • Content Strategy & Production: Develop and execute organic content strategies across platforms like Facebook(Meta) Reels, YouTube Shorts, and long-form Youtube videos to to maximize audience reach and engagement
  • Social media & Digital Marketing: Leverage SEO, social media trends, and data analytics to to optimize campaigns and boost brand visibility.
  • Paid Advertising & Lead Generation: Manage Meta ads and other paid campaigns to drive targeted traffic and increase conversions for clients.
  • Client Acquisition & Retention: Build and maintain long-term relationships with businesses, offering customized content solutions that align with their marketing goals.
  • Business Development & Revenue Growth: Scaled operations from the ground up, focusing on securing retainer clients and generating consistent revenue streams.
  • Creative Direction & Brand Storytelling: Craft compelling visual narratives that differentiate brands in competitive markets and enhance customer engagement.

Production Operator

Brown Forman - Woodford Reserve Distillery
Versailles, KY
05.2017 - 06.2018
  • Operated and maintained high-speed bottling lines, producing 4,000+ cases per shift while ensuring compliance with premium quality standards.
  • Perform real - Conduct real-time quality inspections on bottles, labels, and packaging maintaining defects rates below QC target goals to uphold brand standards
  • Collaborate with maintenance teams to troubleshoot equipment issues, reducing downtime through proactive maintenance.
  • Train 5+ new team members on safety protocols and operational procedures, enhancing team efficiency and safety compliance.

Sales and Marketing Manager

Sprint
Lexington, KY
12.2015 - 05.2017

Led sales and marketing initiatives to drive customer engagement and brand awareness. Developed and executed targeted campaigns, optimized sales strategies, and managed high-performing teams. Utilized social media and market trends to drive promotions and customer outreach

  • Developed and executed promotional campaigns that boosted customer acquisition.
  • Leveraged social media and emerging trends to enhance brand visibility and engagement
  • Trained and mentored sales teams, improving performance and closing rates.
  • Strengthened client relationships to enhance customer retention and satisfaction.
  • Analyzed market data to adjust sales strategies and stay ahead of competitors

Education

Bachelor of Science - Business Administration And Management

Western Governors University
Salt Lake City, UT
11-2025

Skills

  • Project Management
  • Data Analysis
  • Digital Marketing
  • Customer Relationship Management (CRM)
  • Supply Chain Management
  • Content Creation & Strategy
  • Financial Management
  • Leadership & Team Management
  • Communication
  • Problem - Solving
  • Entrepreneurial Mindset
  • Negotiation

Timeline

Owner / Operator

D. Ater Impact Agency
01.2021 - Current

Logistics Lead

Brown Forman - Woodford Reserve Distillery
07.2018 - Current

Production Operator

Brown Forman - Woodford Reserve Distillery
05.2017 - 06.2018

Sales and Marketing Manager

Sprint
12.2015 - 05.2017

Bachelor of Science - Business Administration And Management

Western Governors University
Daniel Ater