Summary
Overview
Work History
Education
Skills
A LITTLE MORE ABOUT ME
Timeline
Generic

Daniel B. Reilly

Summary

Creative, innovative, and insightful brand manager with over 25 years of successful results in planning and executing initiatives in the consumer marketplace. Vast experience in procurement for clients' needs in multiple verticals.

Drawing from past performance and experiences to best use my talents and skill sets in an energetic and proactive work environment. Cultivate strategic advantages, create branding opportunities, and provide focused leadership.

Overview

31
31
years of professional experience

Work History

Owner, Principal

Clover Leaf Strategies
01.2015 - Current
  • Consultant Work for High Water Mark Sports, MoonShine USA, Living Patriot, EuroMed, and others.
  • Coordinate and lead a team of engineers, designers, and creative personnel for the development of a new baseball board game and a unique outdoor tailgating and camping device.
  • Sourced textiles and materials from multiple countries reducing costs and speeding up production.
  • Attended necessary meetings, trade shows, and conventions for clients leading up to the product launch.
  • Supervise all aspects of both product development and QA from concept to completion.
  • Establish strategic and licensing partners both domestically and internationally.

Owner - VP, Sales/Marketing

Vizsla Enterprises
01.2012 - 01.2023
  • Develop programs for brands utilizing promotional products, dealer loaders, and special event teams.
  • Source materials and goods both domestically and overseas, increasing efficiencies for a path to market.
  • Create cross-promotional initiatives within budget for clients.
  • Product development from concept to completion.

Managing Partner

D&D Marketing
01.2002 - 01.2012
  • Analyzed market trends to address business opportunities and issues, and to set annual objectives, strategies, positioning, tactics, and measures.
  • Worked with clients and brands to develop the product and business strategy, pricing, and analysis, while performing ongoing analysis to drive the brand performance.
  • Prepared work plans, and established marketing strategy while conducting evaluation and control via reports, KPI, and data points.
  • Conducted market surveys to define the target audience, and constructed forecasts and budgets.

Brand Management, On-Premise Marketing

Anheuser Busch
01.1995 - 01.2002
  • Managed national events, artists, and experiential programs for core AB brands in conjunction with sponsorships and festivals including multiple Superbowls, NASCAR, PGA, and X-Games among others.
  • Staffed 1,500 plus events yearly for urban and Latino marketing programs in key cities.
  • Branded and executed strategic market plans on multiple street level, social, and media platforms.
  • Directed advertising and PR campaigns on a regional and national basis as needed, as well as high-profile events.
  • Guided company direction of advertising for national resort marketing, along with detailed initiatives focused on universities and new consumers entering the market.
  • Managed and executed all on-premise programs for the 2002 Salt Lake City Winter Olympics and Sundance Film Festival.

Education

BA - General Studies (Areas of Concentration – Marketing, Management, and Psychology)

University of Missouri
Columbia, MO
01.1994

Skills

  • Brand strategy development
  • Strategic business development
  • Strategic revenue growth
  • Strategic sourcing
  • Evaluating market trends
  • Market analysis
  • Target market analysis
  • Cross-cultural marketing initiatives
  • Market trend evaluation
  • Product development expertise
  • Strategic advertising
  • Establishing strategic relationships
  • Effective team leadership
  • Identifying relationships
  • Client engagement
  • Business operations management
  • Effective relationship management
  • Strong written communication skills
  • Client relations
  • Project management

A LITTLE MORE ABOUT ME

I remain active with several organizations, including the Alpha Tau Omega Fraternity, Cystic Fibrosis, Dream Factory, Folds of Honor, and several others. I also mentor college students by serving as an adviser for the career placement centers at Mizzou, SLU, and Webster University. My other interests include traveling, golf, trout fishing, time with family, and working on philanthropy programs.

Timeline

Owner, Principal

Clover Leaf Strategies
01.2015 - Current

Owner - VP, Sales/Marketing

Vizsla Enterprises
01.2012 - 01.2023

Managing Partner

D&D Marketing
01.2002 - 01.2012

Brand Management, On-Premise Marketing

Anheuser Busch
01.1995 - 01.2002

BA - General Studies (Areas of Concentration – Marketing, Management, and Psychology)

University of Missouri

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Daniel B. Reilly