Daniel Bassett

• Drove direct membership sales and fostered strong customer relationships while supporting front-of-house management operations. This role required a blend of sales strategy, client management, and operational efficiency within a dynamic fitness and wellness environment.

Key Achievements & Responsibilities:

• Sales & Business Development: Consistently achieved and surpassed membership sales targets by proactively engaging prospects, conducting facility tours, and closing new business. Guided existing members through upsell opportunities, including membership upgrades and booking personal training consultations.
• Marketing & Client Engagement: Cultivated strong member loyalty through personalized interactions, addressing inquiries promptly, and leveraging communication skills to enhance the overall customer experience and promote brand advocacy.
• Operational Support: Assisted with core business operations and management tasks, including check-ins, inventory management, and processing auxiliary sales (e.g., retail items), ensuring smooth daily workflows.
• Brand Presentation: Maintained high standards of club organization, cleanliness, and maintenance through rigorous hourly checks and equipment checks, ensuring a premium environment that aligns with brand standards.
• Problem Resolution: Utilized strong problem-solving skills to efficiently handle customer issues and inquiries, maintaining a professional demeanor and high satisfaction rates.
• Assisted members with inquiries and resolved issues to enhance overall experience.
• Supported onboarding processes for new members, ensuring smooth transitions.

• Supported dual functions across the Human Resources and Marketing departments by managing talent acquisition administrative processes and assisting in the development and execution of marketing and employer branding initiatives.

Key Achievements & Responsibilities:

• Initial Outreach: Conducted daily cold calls to potential clients, successfully identifying points of contact and gauging initial interest.
• Prospect Assessment & Transfer: Assessed the suitability of potential clients, captured essential prospect information, and transferred interested prospects to the sales team for follow-up, contributing to a lift in conversion rates.
• Marketing Support & Content Creation: Assisted the marketing team in drafting engaging content for internal and external platforms, including social media channels and company website updates, to enhance employer branding and talent attraction.
• Administrative & Event Coordination: Provided comprehensive administrative support, including preparing offer letters, coordinating onboarding activities, and assisting with the organization of internal and external recruitment events and job fairs.
• Worked effectively in fast-paced environments.
• Self-motivated, with a strong sense of personal responsibility.