Daniel B. Fraire
Las Vegas
Summary
Dynamic sales professional with a proven track record at MSC Industrial Supply, excelling in account management and territory planning. Expert in sales negotiation and customer acquisition, I have successfully converted clients and cultivated lasting relationships. Adept at product presentation, I drive results through strategic market analysis and effective communication.
Overview
32
32
years of professional experience
1
1
Certification
Work History
Account Executive
MSC Industrial Supply
Las Vegas
12.2004 - Current
- Conducted product demonstrations and presentations for potential clients.
- Compiled lists of prospective customers for use as sales leads, based on information from newspapers, business directories and other sources.
- Traveled throughout assigned territory to call on regular and prospective customers to solicit orders.
- Was instrumental in getting customers to convert to MSC Industrial Supply from their current supplier.
- Negotiated contracts with clients to ensure profitable outcomes for the company.
- Managed client accounts and maintained relationships to ensure satisfaction.
- Cultivated relationships with key decision makers through regular client visits and follow-up calls.
- Identified customer needs by asking questions and advising on best solutions.
- Quoted prices and credit terms and prepared sales contracts for orders obtained.
- Estimated date of delivery to customers, based on knowledge of own firm's delivery schedules.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Successfully handled any returns required by the customer.
Outside Sales
HCS Electrical Supply
Las Vegas
03.2004 - 12.2004
- Traveled territory to call on regular and prospective customers to solicit orders.
- Wrote, designed and produced sales presentations for customers on new products.
- Was instrumental in marketing and specifying products for preferential treatment.
- Demonstrated and displayed various products using samples and catalogs to emphasize features and benefits.
- Represented company at trade association meetings to promote product.
- Responded to written and telephone requests for material quotes and orders.
Regional Sales Manager
Orbit Industries
Las Vegas
06.2003 - 02.2004
- Traveled territory calling on electrical, lighting and landscape distributors to solicit stock orders on companies products.
- Was instrumental in marketing and specifying products for preferential treatment on end users material bids.
- Advised dealers, distributors and clients concerning sales and advertising techniques.
- Represented company at trade association meetings to promote product.
- Responded to written and telephone requests for material stock orders.
General Manager
DSI Contractors Supply
Las Vegas
06.2002 - 06.2003
- Successfully established an electrical wholesale distributor within an 11 month period.
- Structured and negotiated with manufacturers and rep agencies to establish open accounts for DSI.
- Managed and coordinated daily sales activities.
- Represented company at trade association meetings to promote product.
- Was instrumental in selling products to industrial, commercial accounts.
- Directed product simplification and standardization to eliminate unprofitable items from sales line.
- Responded to written and telephone requests for material quotes and orders.
Outside Sales
Lighting Specialties
Las Vegas
01.2001 - 06.2002
- Traveled territory making sales calls on regular and prospective customers to solicit material orders.
- Was instrumental in marketing and specifying energy retrofit evaluations and solutions for customers.
- Represented company at trade association meetings to promote product.
- Sold various products via samples and catalogs to emphasize features of the products.
Senior Electrical Salesman
JCH Wire & Cable
Las Vegas
06.1994 - 12.2000
- Traveled territory and made sales calls on regular and prospective clients to solicit material orders.
- Wrote, designed and produced product sales training programs to train newly hired sales staff.
- Was instrumental in marketing and specifying various products for preferential treatment in customers material bids.
Education
General Motors Certificate -
Bakersfield College
Bakersfield, California01.1978
Diploma -
McFarland High School
McFarland, California01.1976
Skills
- Account management and territory planning
- Sales negotiation and customer acquisition
- Product presentation and market analysis
References
Available upon request
Languages
Spanish
Full Professional
Certification
Hydraulics Certified Trainer for Parker Hannifin
Timeline
Account Executive
MSC Industrial Supply
12.2004 - Current
Outside Sales
HCS Electrical Supply
03.2004 - 12.2004
Regional Sales Manager
Orbit Industries
06.2003 - 02.2004
General Manager
DSI Contractors Supply
06.2002 - 06.2003
Outside Sales
Lighting Specialties
01.2001 - 06.2002
Senior Electrical Salesman
JCH Wire & Cable
06.1994 - 12.2000
General Motors Certificate -
Bakersfield College
Diploma -
McFarland High School