Daniel Brault
Cape Neddick,ME
Summary
Dynamic Product and Content Marketing Leader with over four years of experience in the data analytics industry. Expert in developing strategic marketing initiatives, managing high-performing teams, and launching impactful products. Skilled in content creation, product positioning, and data-driven optimization. Proven collaborator with a track record of building strategic partnerships and driving revenue growth.
Overview
12
12
years of professional experience
Work History
Director, Content and Programs Marketing
Starburst Data
08.2023 - Current
- Developed and led integrated marketing campaigns across digital, social, and outbound channels, driving brand visibility and lead generation
- Managed content team across programs, organic SEO, and global customer marketing
- Drove executive alignment on marketing strategies with overall business objectives, contributing to the company’s strategic planning and decision-making processes
- Curated and implemented content marketing initiatives that resonated with target audiences, increased customer engagement, and supported the sales funnel through various stages
- Continuously analyzed and optimized marketing programs using data-driven insights, improving ROI and achieving key performance metrics.
Director, Product Marketing
Starburst Data
06.2020 - 08.2023
- Built and scaled messaging, positioning, and content across direct, organic, and partner channels, driving brand awareness and market penetration, and growing ARR from $12M to $50M
- Coordinated cross-functional teams to execute successful product launches, ensuring alignment with the company's strategic goals and market demands
- Produced a wide range of marketing materials, including white papers, case studies, and sales enablement tools, to support the sales team and enhance customer engagement.
- Fostered and managed relationships with key ecosystem partners, driving co-marketing initiatives and expanding the company's market reach.
Senior Manager, Product Marketing
Sisense
02.2020 - Current
- Created messaging, positioning, and content deliverables of new strategic product offering for 'BI & Analytics Teams'
- Established extensive enablement curriculum tailored for direct sales, partners, inside sales, and presales
- Created and maintain competitive intelligence assets, and establish narrative for platform differentiators
- Drove go-to-market for new product releases, collaborating with product management on product roadmap.
Senior Manager, Product Marketing
Qlik
01.2015 - 02.2020
- Managed relevant digital content, increasing engagement and click-rates ~40% higher over 3 years
- Planned, and executed numerous regional and global campaigns, targeting specific personas and buyer journeys, through multiple channels - web, email, social, PR, events, webinars, partners
- Collaborated with senior sales, market development, pre-sales, field marketing, and other stakeholders to develop quarterly and annual demand program plans
- Numerous speaking engagements as SME for LoB and vertical analytic solutions, providing thought leadership and product positioning at customer/partner conferences, industry/3rd-party events, webinars, and roundtable forums.
Solutions Marketing Manager
Qlik
01.2012 - 01.2015
- Led creation of series of go-to-market strategies and toolkits targeting various business scenarios, personas, and functions
- Championed internally and with SI, reseller, and technology partners
- Initiated new demand generation vehicles for the organization globally, creating solution outbound nurture campaigns for the Sales and Supply Chain functions with 2x pipeline YOY
- Supported product development and launch of new analytics platform, Qlik Sense, and company rebranding in market
- Owner/author of over 200+ public and internal assets
- Identified content strategies for enabling field accessibility, increasing product differentiation, focusing on business value, shortening sales cycles, and growing deal sizes.
Education
Masters of Business Administration -
University of New Hampshire, Peter T. Paul College of Business and Economics
Durham, NH01.2011
Bachelor of Arts, Economics (Business Concentration) -
College of the Holy Cross
Worcester, MA01.2005
Skills
- Strategic planning
- Content creation and management
- Product positioning and messaging
- Team leadership and development
- Go-to-market strategies
- Data-driven decision making
- Cross-functional collaboration
- Customer and market insights
- Ecosystem partnership development
- Digital and social marketing
Timeline
Director, Content and Programs Marketing
Starburst Data
08.2023 - Current
Director, Product Marketing
Starburst Data
06.2020 - 08.2023
Senior Manager, Product Marketing
Sisense
02.2020 - Current
Senior Manager, Product Marketing
Qlik
01.2015 - 02.2020
Solutions Marketing Manager
Qlik
01.2012 - 01.2015
Masters of Business Administration -
University of New Hampshire, Peter T. Paul College of Business and Economics
Bachelor of Arts, Economics (Business Concentration) -
College of the Holy Cross
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