Daniel Calderin
Las Vegas,NV
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Top-to-bottom marketing & agency owner. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 6+ years of progressive marketing experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
9
9
years of professional experience
Work History
General Manager, Marketing Director, Floor Manager
Euphoric Gentlemen's Club
09.2021 - 09.2022
- Developed and implemented strategies to increase sales and profitability.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Increased customer engagement through social media.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Designed and implemented social media strategies to align with business goals.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Manage and supervise all club staff, including bartenders, servers, dancers, and security personnel.
- Develop and enforce club policies and procedures to ensure a safe and enjoyable environment for customers and employees.
- Coordinate and schedule shifts, ensuring adequate staffing levels and efficient operation of the club.
- Handle customer inquiries, complaints, and special requests in a professional and timely manner.
- Monitor financial performance, including revenue, expenses, and budget adherence, and implement strategies to increase profitability.
- Maintain inventory control, ordering supplies, and managing vendor relationships.
- Ensure compliance with all applicable laws and regulations, including liquor licensing and health and safety standards.
- Develop and execute marketing plans to drive customer acquisition and retention, including online and offline advertising, social media campaigns, and promotional events.
- Conduct market research to identify target demographics, market trends, and competitors' activities, and adjust marketing strategies accordingly.
- Manage the club's social media presence, creating engaging content, monitoring online conversations, and responding to customer inquiries.
- Create and implement special promotions, events, and VIP programs to attract and retain customer
- Monitor marketing campaign performance, analyze data and metrics, and provide regular reports and insights to management.
- Maintain relationships with media partners, influencers, and industry professionals to enhance brand visibility and secure media coverage.
- Manage the club's website content, ensuring it is up to date, visually appealing, and optimized for search engines.
- Stay informed about industry trends and innovations, and propose creative ideas to continually improve marketing efforts.
Business Owner
ToTo Entertainment LLC
04.2020 - Current
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Consulted with customers to assess needs and propose optimal solutions.
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Develop and implement comprehensive marketing strategies and plans to drive business growth and achieve marketing objectives.
- Conduct market research and competitor analysis to identify opportunities and recommend marketing initiatives.
- Collaborate with cross-functional teams to align marketing strategies with overall business goals.
- Oversee the planning, execution, and optimization of marketing campaigns across various channels, including digital, print, social media, and events.
- Monitor campaign performance, track key metrics, and provide data-driven insights to refine strategies and maximize ROI.
- Coordinate with creative teams and external vendors to ensure effective messaging, branding, and creative assets.
- Recruit, train, and mentor a high-performing marketing team, fostering a collaborative and innovative work environment.
- Set clear goals and expectations, provide ongoing feedback, and conduct performance evaluations.
- Coordinate and prioritize work assignments, manage budgets, and ensure timely project delivery.
- Build and maintain strong relationships with clients, acting as the main point of contact for their marketing needs.
- Understand client objectives and develop customized marketing solutions to meet their business goals.
- Regularly communicate with clients, provide progress updates, and address any concerns or issues.
- Develop and execute digital marketing strategies, including SEO, SEM, email marketing, social media, and content marketing.
- Utilize analytics tools to monitor website traffic, user behavior, and campaign performance, and make data-driven recommendations for optimization.
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.
- Ensure consistent brand messaging and visual identity across all marketing channels and materials.
- Develop brand guidelines, standards, and positioning statements to maintain brand integrity.
- Collaborate with creative teams to create compelling brand assets and marketing collateral.
- Identify new business opportunities and participate in business development activities, such as client presentations, pitches, and networking events.
- Develop proposals, negotiate contracts, and secure new clients and projects.
- Cultivate strategic partnerships and alliances to expand the agency's reach and offerings.
- Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Worked with marketing teams to create print and online advertisements to bring in new customers.
- Managed event logistics and operations.
- Brainstormed and implemented creative event concepts and themes.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Performed event coordination for larger parties and gatherings.
- Consulted with customers to determine objectives and requirements for events.
- Acquired contracts and agreements to finalize negotiations and obtain approval signatures.
- Designed and implemented efforts to publicize events and promote sponsorships.
- Created and maintained event expenditures, budgets and timelines in job-related software.
- Evaluated and selected service providers and vendors according to customer requirements.
- Communicated with catering, lighting and sound companies to obtain price quotes.
- Reviewed event bills to confirm accuracy and approve payment.
- Inspected event facilities to confirm conformance to customer requirements.
- Arranged availability of audio-visual equipment, transportation and displays for various types of events.
- Attended conferences and events to stay up-to-date with industry trends and planning standards.
- Coordinated florists, photographers, and musicians for events.
- Utilized internal databases to prepare and distribute guest lists, electronic invitations and registration processes.
- Hired, trained and supervised volunteers and support staff required for events.
- Coordinated schedules and timelines for events.
Owner/Marketing Director
ToTo Marketing
04.2020 - Current
- Built strong relationships with industry professionals and influencers.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Created content and promotional materials to drive engagement and conversions.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Collaborate with clients to understand their business goals and develop effective marketing strategies that align with their objectives.
- Identify target audiences, market segments, and customer personas to inform marketing plans.
- Stay up-to-date with industry trends, emerging technologies, and digital marketing innovations to ensure our agency remains at the forefront of the industry.
- Oversee the planning, implementation, and optimization of marketing campaigns across various channels, including traditional (print, radio, TV) and digital (social media, email, SEO/SEM, content marketing).
- Set campaign objectives, key performance indicators (KPIs), and metrics to measure the success of marketing initiatives.
- Monitor campaign performance, analyze data, and provide insights to refine strategies and drive continuous improvement.
- Provide guidance, mentorship, and feedback to clients to foster their professional growth and enhance their performance.
- Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns and initiatives.
- Cultivate strong relationships with clients, serving as their primary point of contact for all marketing-related matters.
- Conduct regular client meetings and presentations to discuss campaign performance, provide recommendations, and address any concerns.
- Understand client needs and proactively propose new marketing strategies and initiatives to drive business growth and client satisfaction.
- Develop marketing budgets in collaboration with clients and internal stakeholders, ensuring optimal allocation of resources across campaigns.
- Monitor campaign expenses, track ROI, and manage budget variances.
- Identify cost-effective marketing opportunities and negotiate contracts with vendors and media partners.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Event Promoter/Coordinator
1099
04.2017 - Current
- Engaged social media influencers to collaborate on partnerships.
- Used knowledge of area, local events, trends and other market research to capture attention and generate event attendance.
- Greeted event participants and provided engaging experience.
- Utilized local demographics, trends and forums to create buzz and optimize growth.
- Established online presence on social media platforms and other mediums to elicit customer engagement.
- Identified appropriate marketing channels and target customers for campaigns.
- Created customized marketing materials to increase product awareness.
- Wrote engaging and successful marketing, advertising, and website copy.
- Researched and evaluated potential new markets and products.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Generated reports to support development and implementation of marketing plans.
- Tracked key performance indicators to measure success of campaigns.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Utilized specialized software to capture and process data.
- Established and managed relationships with external data providers and research vendors.
- Managed campaigns for various clients that consistently exceeded sales goals.
Stagehand
Event Support Group
01.2015 - 08.2018
- Stored, loaded and unloaded set pieces and technical equipment for daily performances.
- Worked with stage technicians set up and calibrate lighting, microphones and recording equipment.
- Constructed and decorated set pieces and props per design specifications.
- Assisted crews with set building and pointed out problems that could be potential safety issues.
- Stayed alert, active, and ready to respond to any request at any time using variety of available resources.
- Developed and maintained successful relationships with media professionals.
- Reviewed activities for production team to complete tasks on time.
- Maintained schedules, managed deadlines, and interfaced with teammates to support production activities.
- Assisted with tasks for radio broadcasts, video production and other multimedia projects.
- Created and distributed press releases to local media outlets.
- Managed digital assets and resources for business, promotional, and routine filming use.
- Set up projectors, laptops and microphones for live presentations.
- Provided technical support to event staff and presenters, reducing technical issues and delays.
- Maintained and troubleshot audio and visual equipment to minimize downtime.
- Performed service and system maintenance as directed.
- Tested and calibrated audio and visual equipment to verify proper operation.
- Created and implemented technical support plans for audio-visual systems.
- Trained event staff on proper use of audio and visual equipment.
- Guided decision-makers with technical advice on product selection and operation.
- Pulled and terminated variety of cables.
- Programmed and operated audio-visual equipment to support seamless live events.
- Monitored and adjusted sound and lighting levels to optimize live event performance.
- Executed client consultations to determine audio-visual needs for events.
- Supported live events with well-controlled lights, sound and video streaming.
- Diagnosed and resolved problems with AV equipment and media management systems.
- Collaborated with directors and camera crews to lay out filming sequences and equipment requirements.
- Oversaw reservation and distribution of AV equipment and facilities for on-site presentations.
- Controlled video input for live conferences or performances and pre-recorded productions.
- Created graphics and layouts for live and pre-recorded talks.
- Researched and presented various AV options to presenters and site managers.
Education
Arbor View High School
06.2014
Skills
- Executive Leadership
- Trend Analysis
- People and Culture
- Budgeting and Allocation
- Market Analysis
- Marketing Campaign Development
- PR Strategy
- Campaign Implementation
- SEO Optimization
- Brand Development
- Social Media Content Creation
- Strategic Planning
- Social Content Planning
- Social Ad Campaigns
Accomplishments
- Kanye West 2021 Donda LiveStream Director.
- 2022 Robert Taylor Mayor Campaign Certificate Of Appreciation.
- 2023 Encore Beach Club Directors Choice Awards "Favorite Local Marketing Agency".
- Managed production of Euphoric Gentlemen's Club from concept creation to launch.
Timeline
General Manager, Marketing Director, Floor Manager
Euphoric Gentlemen's Club
09.2021 - 09.2022
Business Owner
ToTo Entertainment LLC
04.2020 - Current
Owner/Marketing Director
ToTo Marketing
04.2020 - Current
Event Promoter/Coordinator
1099
04.2017 - Current
Stagehand
Event Support Group
01.2015 - 08.2018
Arbor View High School
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