Daniel Campbell
Summary
Dedicated sales and marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing/Account Manager
Teranomic Software, Ohana Gardens Group
08.2020 - 07.2023
- Onsite/Hybrid
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Effectively executed a referral program, resulting in an exceptional month-over-month ROI increase of 1884%
- Created and executed marketing campaigns that led to $ 4.8 million in revenue from Q4 2020- Q4 2022
- Formulated standardized operating procedures (SOP) for the social media department, serving as a valuable resource for hiring and training new social media managers
- Developed marketing collateral for other companies affiliated with Teranomic Software, ensuring consistent brand representation and messaging
- Led graphic design including content creation, marketing material, branded displays, banners, headers, social media profiles, and more.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets
- Conducted market research to identify new opportunities and target markets.
Business Development Representative
Grin Inc
08.2019 - 04.2020
- Onsite/Hybrid
- Demonstrated exceptional proficiency in overseeing a dynamic pipeline of more than 300 potential customers, showcasing a proactive approach in identifying and engaging new brands that closely align with our Ideal Customer Profile(ICP)
- Conducted comprehensive discovery meetings to diligently assess and qualify leads, adeptly uncovering the pain points and specific needs of accounts, and seamlessly transitioning them to Account Executives (AE) for further cultivation
- Showcased remarkable expertise in lead qualification and extensive account research, instrumental in driving targeted sales endeavors that directly contributed to the overall expansion and prosperity of the business
- Leveraged excellent communication and interpersonal skills to establish strong relationships with clients, earning their trust and loyalty
- Implemented effective strategies to nurture long-term partnerships with key accounts, fostering repeat business and enhancing customer satisfaction
- Consistently exceeded sales targets through a combination of strategic planning, persistent follow-ups, and the ability to identify untapped opportunities in the market
- Collaborated closely with cross-functional teams to align sales efforts with marketing initiatives, ensuring a cohesive and unified approach to achieving organizational objectives
- Leveraged data-driven insights and industry trends to identify emerging market opportunities and tailor sales strategies accordingly, resulting in increased market penetration and revenue growth
- Acted as a brand ambassador, representing the company at industry events, conferences, and networking functions, further expanding the company's reach and visibility within the target market
- Proactively stayed updated on market trends, competitive landscape, and industry best practices, consistently enhancing knowledge and expertise to drive continuous improvement and stay ahead of the curve.
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Expanded business through effective network development, identifying new, and prospective clients.
- Developed business pipeline using cold and warm techniques.
- Used SalesForce to handle current portfolio and prospective leads.
- Reviewed client concerns and recommended appropriate changes to supervisors.
Global Enterprise Account Manager
WESCO
02.2018 - 07.2019
- Onsite/Hybrid
- Effectively supervised and oversaw the management of 12 enterprise-level accounts, offering extensive support for both domestic and international deployments
- Fostered close collaboration with key accounts to devise, sustain, and enhance a diverse range of product offerings, capitalizing on Anixter's inherent strengths in sourcing, global logistics, product innovation, packaging, inventory management, and e-commerce
- Exhibited a proactive approach to propelling sales and market expansion by consistently delivering exceptional service and value-added solutions to clients, cultivating robust relationships, and capitalizing on lucrative business prospects
- Orchestrated seamless coordination and communication between cross-functional teams to ensure the successful execution of complex technology supply chain projects for enterprise-level accounts
- Collaborated closely with internal stakeholders, including sales teams, operations, and engineering, to align strategies and seamlessly deliver customized solutions tailored to meet each enterprise account's unique needs and requirements
- Acted as the primary point of contact for enterprise clients, providing exceptional support and building trusted relationships through proactive communication and regular updates on project status and milestones
- Leveraged in-depth industry knowledge and market insights to identify emerging trends and anticipate the evolving needs of enterprise customers, allowing for proactive recommendations and the introduction of innovative solutions
- Successfully negotiated contract renewals and expansions, resulting in increased revenue and strengthened partnerships with enterprise accounts
- Employed a consultative approach to understand the specific challenges faced by enterprise clients and offered strategic guidance and solutions to drive operational efficiency and cost savings
- Utilized data analytics and metrics to analyze the performance of technology supply chain solutions, providing valuable insights to clients and identifying areas for improvement and optimization
- Actively monitored market dynamics and the competitive landscape within the technology supply chain industry, staying ahead of industry trends and leveraging this knowledge to provide a competitive edge to enterprise accounts
- Collaborated with enterprise clients to develop long-term technology roadmaps, aligning their business goals with cutting-edge solutions and ensuring a sustainable and future-proof technology infrastructure.
- Demonstrated products, responded to questions, redirected concerns and overcame objections to close sales.
- Articulated and demonstrated product concepts and offerings to clients in easily understandable terms.
Regional Account Manager
Next Generation Sales
01.2016 - 02.2018
- Remote
- Generated leads through networking, cold calls and industry connections.
- Renegotiated contracts with expiring accounts to continue relationships with current company clients.
- Oversee a portfolio of approximately 30 accounts, employing strategic relationship management to drive business expansion and enhance revenue opportunities
- Proactively prospect and engage with potential clients, employing networking prowess to cultivate new business connections and foster lucrative partnerships
- Actively participate in industry networking events, trade shows, and in-store demonstrations, leveraging these opportunities to establish a strong presence, build brand visibility, and forge valuable industry alliances
- Navigate the intricacies of the grocery industry supply chain, adeptly managing relationships with manufacturers, distributors, and retail buyers to ensure seamless collaboration and optimize supply chain efficiency
- Spearheaded the conception and execution of targeted digital marketing campaigns, harnessing the power of technology to maximize brand exposure and engagement
- Collaborate closely with brands to develop compelling content for dissemination across various social media platforms, amplifying reach and driving audience interaction
- Attend industry trade shows, conventions, and networking events to expand professional networks, stay abreast of industry trends, and forge new business relationships
- Analyze market trends, consumer preferences, and competitor activities to identify emerging opportunities and develop strategic sales initiatives
- Conduct comprehensive market research to assess product performance, identify gaps in the market, and recommend product line expansions or modifications to meet evolving consumer demands
- Collaborate closely with manufacturers and suppliers to develop innovative sales strategies, promotional programs, and merchandising initiatives that drive product visibility and boost sales volume
- Employ expert negotiation skills to secure favorable terms and agreements with manufacturers and suppliers, ensuring competitive pricing and advantageous product placement within the grocery industry..
Education
Associate of Arts - Business Management
Folsom Lake College
Folsom2016
Graphic Design -
Skills
- Team Goals
- Department Development
- Marketing Campaigns
- Marketing Activities
- Social Media Platforms
- Customer Acquisition
- Customer Satisfaction
- Social Media Campaign
- Market Penetration
- Social Media Advertising
- Traditional Marketing
- Strategic Planning
- Promotional Events
Certification
Influencer Marketing Foundation
Introduction to Content Marketing
Branding
Facebook Marketing
Timeline
Marketing/Account Manager
Teranomic Software, Ohana Gardens Group
08.2020 - 07.2023
Business Development Representative
Grin Inc
08.2019 - 04.2020
Global Enterprise Account Manager
WESCO
02.2018 - 07.2019
Regional Account Manager
Next Generation Sales
01.2016 - 02.2018
Associate of Arts - Business Management
Folsom Lake College
Graphic Design -
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