Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Daniel Capella

New York,NY

Summary

Ambitious and performance-driven Sales Director achieving growth through client relationship and account management roles. B2B events, sponsorship, and advertising expert leveraging strong interpersonal and sales skills to expand successful business. Brings cultural enlightenment to teams, and generates innovative sales strategies for increased client spend.

Overview

9
9
years of professional experience

Work History

Partnerships & Sales Consultant

The Restaurant Events
05.2024 - Current
  • Assisted VP on partnerships and barters across three main events domestically
  • Used consultative sales techniques to understand exhibitor and media partners objections across portfolio
  • Cultivated new relationships and prospect opportunities by attending competitive events


Media Sales Consultant

Clarion Events
04.2023 - 05.2024
  • Managed advertising and content across the Fire and Rescue Group ( two monthly magazines, display ads, newsletters and webcasts.)
  • Consult with the FDIC Event Sponsorship Team (35k+ attendees) to optimize cross selling media opportunities
  • Built relationships with current and prospective clients by traveling to competing industry events and site tours
  • Collaborated regularly with media delivery team to ensure campaigns ran effectively
  • Surpassed yearly budget of $947,000 and currently at 103% progress (April-October)

Media Sales Director

Contract Pharma
09.2019 - 04.2023
  • Responsible for sales and sponsorship activity for print, digital, and
    content advertising, increased revenue by 21% from 2019 to 2020
  • Created one month webinar series in place of annual Contract Pharma Expo, generated additional $115K in sponsorship during COVID-19 trade show cancellations
  • Negotiated media barter contracts with eight industry trade show
    organizations, established Contract Pharma as premier partner by creating value for both parties based on print and digital engagement
  • Increased media plan proposals to advertisers, exceeding YOY sales target by 54%

Senior Account Executive, Client Relations Mgr.

Informa
03.2016 - 09.2019
  • Led Sponsorship and Exhibition team for CPhI North America reporting into headquarters in Amsterdam
  • Developed relationships with 250+ Pharmaceutical companies globally, delivered 13% YOY increase in revenue by achieving high KPI based call and email campaigns
  • Acquired new exhibitors and sponsors by traveling domestically and internationally to meet prospects at competitive events
  • Regularly created team sales pipeline reports for management based on monthly targets and detailing potential new client participation
  • Achieved 73% rebooking rate at live CPhI exhibits by organizing 15 minute exhibitor appointments over course of three day event, ensuring following year participation
  • As Client Relations Manager, achieved 12% increased revenue as team leader in sales across portfolio including eight conferences while engaging C-level Biotech executives

Education

Bachelor of Arts - International Studies, International Business

West Virginia University
Morgantown, WV
12.2015

Skills

  • Microsoft Office
  • Salesforce
  • Sales Benchmark Index certification
  • Media Barters
  • Solution Based Leadership
  • Self-Motivated
  • Strategic Account Management
  • Customer Relationships
  • Advertising Agency Relationships
  • Content and Thought Leadership
  • Bilingual (Spanish) Conversational (French)

Timeline

Partnerships & Sales Consultant

The Restaurant Events
05.2024 - Current

Media Sales Consultant

Clarion Events
04.2023 - 05.2024

Media Sales Director

Contract Pharma
09.2019 - 04.2023

Senior Account Executive, Client Relations Mgr.

Informa
03.2016 - 09.2019

Bachelor of Arts - International Studies, International Business

West Virginia University

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Daniel Capella