Daniel Conrad
Fair Lawn,NJ
Summary
Retail leader with 20+ years of specialty retail management experience, driving performance through disciplined execution, KPI coaching, and strong operational controls. Experienced in store readiness, staffing and scheduling, inventory/shrink management, and team development, with district-level leadership that improved operational execution scores by 20% and led a digital transformation initiative that increased digital adoption by 40%. Winner’s Circle award recipient; currently completing a Marketing degree (expected 2027).
Overview
22
22
years of professional experience
1
1
Certification
Work History
Retail Store Manager
T-Mobile
03.2008 - 05.2026
- Winner’s Circle Winner — recognized as a top-performing frontline employee.
- Led end-to-end store operations across multiple store format types, ensuring consistent standards for customer experience, merchandising, inventory, and compliance.
- Managed full-store operations, including staffing and scheduling, cash handling and end-of-day reconciliation, inventory accuracy, and shrink prevention to maintain audit-ready standards.
- Owned district operational execution (process discipline, store routines, and standards), improving the district operational execution score by 20%.
- Led a district digital transformation initiative, increasing digital adoption by 40% during the assignment through coaching, adoption support, and execution.
- Built and coached high-performing teams through structured onboarding and ongoing performance feedback; analyzed sales trends and KPIs to optimize staffing, coaching priorities, and inventory decisions.
Assistant Retail Store Manager
Brookstone
03.2004 - 03.2008
- Supported the Store Sales Manager in day-to-day store leadership, ensuring the sales floor was customer-ready and operational standards were met.
- Drove sales performance by coaching associates on product knowledge, customer engagement, and closing behaviors to meet store goals.
- Executed in-store promotions and merchandising initiatives to support campaign performance and store presentation.
- Improved store productivity by streamlining opening/closing routines, task priorities, and daily execution; mentored peers to reinforce performance expectations and support succession planning.
Education
Associate of Science - Marketing
01-2027
Expected Graduation: 2027
Associate of Science - Communications
06-2002
Skills
- Store Operations & Store Readiness
- Store-Level Performance & KPI Management (Conversion, ATV, UPT, Sell-Through)
- Staffing, Scheduling & Labor Optimization
- Inventory Control, Inventory Turns & Shrink Prevention
- Cash Handling & Daily Reconciliation
- Visual Merchandising & Promotional Execution
- Sales Coaching & Performance Management
- Customer Experience & Escalation Resolution
- Reporting & Cross-Functional Collaboration
- Problem-solving
- Strong multi-tasking
- Retail operations
Accomplishments
- Uncovered and eliminated security issues, reducing shrinkage.
- Exceeded monthly store sales goals 12 months in a row.
- Achieved the Top 10 national store two years in a row.
- Five Time winner's circle winner.
Certification
- ChatGpt certified, T-Mobile - 2026
- Manager Mastery Intensive Training Course - 2019
Interests
Digital art & design (Photoshop/Illustrator/Procreate), sketching, theater, creative writing, novel writing
Timeline
Retail Store Manager - T-Mobile
03.2008 - 05.2026
Assistant Retail Store Manager - Brookstone
03.2004 - 03.2008
Bergen Community College - Associate of Science, Communications
University of Arizona - Associate of Science, Marketing