Daniel Coonce

Oversee the customer centricity department and lead six cross-functional team members responsible for marketing automation, operations, analytics, and voice of customer related activities at First Command.

• Create and oversee all Salesforce/CRM related marketing activities: segmentation, persona creation, journey building, email, SMS, mobile app, retargeting, funnel analytics and attribution, and reporting.
• Product Manager of Salesforce Marketing Cloud: Lead group of 15+ internal and external team members through discovery, prioritization, and implementation of Salesforce Marketing automation tool, landing pages, and Marketing Cloud Intelligence (4M contacts).
• Evaluate, optimize and integrate full-suite of 11 marketing technologies to improve customer experience and marketing efficiency, including content management, social media, SEM/SEO, email, website, and survey tools.
• Conceptualize and lead transition of 45-person marketing team from traditional waterfall structure to journey-based agile teams using Workfront.
• Developed firm's first ever Client Lifetime Value model, accounting for cost per acquisition, retention, revenue, and costs.
• Product Owner of Salesforce Experience Cloud: led team of internal designers and external developers responsible for re-platforming and enhancing existing client portal (200k+ client users) onto the Salesforce Experience Cloud.

Lead database and automation marketing team that manages three separate brands: HealthMarkets, Excelsior Insurance and SureBridge.

• Winner of "Best in Show" marketing award from IMCA for behavioral automation campaign.
• Responsible for all direct marketing and database (Marketo) activities including text messaging, website personalization, API connections, database architecture, segmentation, email deployment and strategy, and direct mail.
• Organized and directed multi-million dollar enterprise effort to create personalized account structure that integrated e-commerce and CRM.
• Improved email deliverability from ~70% to 99% within one year.
• Lead transition of 3M contact SFDC integration from Microsoft Dynamics and integrated with Marketo.
• Created, oversee and maintain 100+ database automation workflows to improve data quality, reporting, and segmentation.

• Creation of all email marketing (B2B and B2C), web analytics, third party ROI analysis, social media strategy, branding initiatives, lead generation, job descriptions, blog creation, and CRM segmenting strategy
• Leveraged vendor management and email personalization to earn $600k margin in first year
• Hired, trained and led a team that managed marketing for all five divisions of the company.