Daniel Cronin

Provides overall direction, leadership and oversight of operations, programs, staff, volunteers, fundraising, advocacy and finances for the organization. Provides leadership, guidance and direction to staff. Developed strategic operating, marketing and outreach plans. Collaborates closely with primary stakeholders and board members to achieve organizations mission and goals. Prepares and maintains budgets and applicable financial and operational reports. Reports to the board on revenue, outreach strategy, expenditures and operational efficiencies. Actively engages with collaborative community partners and complimentary organizations to expand awareness and promote branding and services. Builds and cultivates relationships with donors, stakeholders, government officials and other organizations to secure funding and support. Represents Capital Clubhouse in the community by delivering presentations and participating in community events. Monitors compliance with applicable laws, polices and regulations.

• Responsible for implementing chapter's Strategic Outreach and Implementation Plan and volunteer-powered program delivery strategy, engaging with organizations to encourage community mobilization and supporting the chapter's health systems initiatives.

• Supports the implementation of the chapter's health systems strategy
• Serves as a member of the account management team in an effort to engage health systems, Integrated Medication Assisted Treatment, Outpatient for Opioid Use Disorder, Developed, initiated and integrated organizational strategic outreach and marketing plan to ensure sustained patient growth and retention as defined per the awarded SAMHSA grant
• Executed admission target goals as defined by grant parameters via strategic messaging and outreach initiatives throughout the Metropolitan region
• Met routinely with key leadership team members in the OBOT/IMAT program to provide marketing and outreach updates and ensure congruent and consistent process of referral to admission to retention
• Increased patient recruitment by 300% during first year of the grant-funded program as a result of strategic outreach and promotional measures.

• Serves as the senior executive for the program with overall responsibility for the day-to-day operations
• Assures that VITAS meets and exceeds all applicable regulatory requirements and is ready at all times for inspection, survey, and review
• Develops and expands the revenue performance and business function of the regional program
• Represents VITAS in the community and develop key managed care, physician and executive relationships which will assure sustained long-term growth
• Actively supervises senior management team which includes a Patient Care Administrator, Medical Director, Volunteer/
• Bereavement, of Market Development
• Program has realized a 156% growth in year-over-year admissions through Q3, 2017

• Developed and executed market strategy for the established region to include all applicable target facilities and key contacts (LTC facilities, Hospital centers, Physician groups, Home Care agencies, local government chapters and community associations.) Created and initiated strategic campaigns and presentations to promote brand awareness and visibility within the territory
• Worked with General
• Manager and Vice President of Growth and Outreach to establish annual projected growth targets and goals
• Identified and participated in community outreach efforts to include exhibitions, conferences, and other applicable industry-related events
• Trained and supervised volunteers to initiate outreach events and programs in the community
• Served as the Senior CARE Representative, coaching, training and mentoring a group of 16 members of our Growth and Outreach team
• Strategic initiatives have lead to territory census growth from 135 patients to 180 patients in less than 7 months for the Arlington region, resulting in highest ADC in the organization
• Organization-wide census growth by 30% since inception in the Senior role.

• Success in overall business growth and operational excellence in all areas
• Determined, formulated, initiated and evaluated global business strategies and growth endeavors to promote incremental quarterly gains according to annual established projections
• Provided sound direction, leadership and training to 12 Business Development Managers and 12 Care Coordinators within company
• Forecasted growth patterns via research and evaluation of market trends within the industry
• Planned, developed, initiated and evaluated global marketing campaigns and programs to foster incremental referral generation and census growth
• Identified new areas of business growth and expansion, opportunities for diversification, strategic partnerships and associative/commodity branding
• Prepared and initiates
• PowerPoint presentations and in-services to core referral sources, key contacts and applicable health care organizations
• Analyzed bi-monthly Business Development Progress and case conversion reports from each branch office to ensure business development efforts are on track with AOP projected goals
• Initiated monthly Business Development "huddle" conference calls with all Branch Managers in an information sharing and collaborative forum environment
• Conducted weekly Business Development Progress calls with each Business Development Manager to review territory census growth, operational oversight, policy/regulatory compliance, past due accounts, global marketing campaigns, field initiatives and review of reports
• Collaborated with CEO and COO to prepare branch specific budgets
• Structured, efficient and targeted business initiatives and comprehensive training/leadership resulted in year over year gains in all branches averaged to 30% incremental company-wide fiscal growth
• Launched key strategic partnerships with the American Heart Association, Alzheimer's Association and National Rehabilitation Association to facilitate co-branding and collaborative promulgation efforts
• Member of senior management, reporting directly to CEO.

• Responsible for the overall fiscal health and growth of the community via daily/weekly/monthly financial analysis, monitoring and reporting
• Consistently maintained excellent relationships with family members by way of regular family meetings, open communication flows and family council groups
• Monitored weekly collection reports and contacted primary payers to ensure past-due accounts were made current and future timely payments
• Facilitated daily department-head stand-up meetings to ensure optimal communication and symbiotic working relationships among departments
• Facilitated structured action plans for department heads and provides continuous, focused guidance, leadership and training
• Planned, developed, initiated and evaluated team member training and motivational programs to include bi- weekly Town Hall staff meetings, regular in-service trainings, one-on-one trainings, and community orientation trainings for newly hired team members
• Internal Quality Service audit went from 62% under previous management to 85% under my leadership within 8 months
• Additionally, Sunrise of George
• Mason census (occupancy) increased from 50 residents to 65 (2 over budgeted) and community turned a positive NOI and house profit for the last quarter of 2009.

• Managed daily operations of Health Advisor staff of 30 individuals, including 6 Doctors
• Planned, coordinated, and implemented weekly departmental staff meetings in order to facilitate scientific and operational growth
• Created and maintained weekly department schedule
• Developed and implemented full-scale new Advisor Training program
• Developed and implemented a nutrition training program
• Assisted department manager in conducting yearly employee reviews
• Developed, implemented, and maintained quarterly, yearly departmental objectives and strategic initiatives for consistent growth and gains
• Created the Scientific Advisor Job Description
• Departmental fiscal growth has increased 50% in two years.

• Assisted in planning all new store policies for this start-up company
• Developed affiliations with complimentary organizations
• Actively recruited, trained and supervised over 50 employees for 12 store front locations
• Assisted in location analysis, nationwide
• Assisted in developing marketing and networking strategies
• Reported directly to VP and CEO/President
• Rapid growth within 2 years led to successful sale of company.