Daniel Donato
New York,NY
Summary
I am passionate about patient advocacy and marketing, specializing in developing strategic communications that amplify patient voices and drive commercial success. With expertise in disease awareness campaigns, patient ambassador programs, direct-to-consumer (DTC) marketing, and drug launches, I help clients navigate the critical transition from late-stage clinical development to commercialization. I thrive on crafting patient-centric initiatives that educate, engage, and empower, ensuring that every campaign makes a meaningful impact. Beyond patient work, I have extensive experience in earned media outreach, competitive intelligence, and commercial strategy, providing clients with the insights and positioning needed for success.
Overview
7
7
years of professional experience
Work History
Senior Account Executive
LifeSci Communications
06.2023 - Current
- Serve as the main point of contact for client communications, guiding them from late-stage clinical development through commercialization
- Lead the development and execution of patient ambassador programs from both unbranded and branded perspectives
- Launch disease awareness campaigns, direct-to-consumer (DTC) marketing initiatives for patients and healthcare professionals, and drug commercialization efforts
- Support multiple PDUFA milestones and drug launches with strategic messaging and earned media outreach
- Navigate the MLR submission process and utilize the Veeva platform to ensure compliance and efficiency
- Assist clients with commercialization strategy, including positioning, patient engagement, and go-to-market execution
Account Executive
LifeSci Communications
02.2022 - 06.2023
Assistant Account Executive
LifeSci Communications
03.2021 - 02.2022
Account Coordinator
Rubenstein Strategic Communications
11.2019 - 03.2021
- Monitoring & maintaining press clippings for multiple clients
- Initial drafts of press releases, pitches, coverage reports, media advisories, backgrounders, and media audits
- Worked closely with the crisis communication team to strategically guide clients through negative media events
- Placed both national and local media hits for clients
- Worked on client status trackers and agendas
- Social media analysis reports through meltwater
Public Relations Intern
Medical Dynamics
06.2019 - 09.2019
- Crafted compelling media pitches and identified target producers for a segment on the Keto diet featuring Tim Tebow
- Managed meeting agendas and tracked action items to ensure seamless client communication and project execution
- Conducted in-depth competitive intelligence research and developed strategic reports to inform client decision-making
- Provided support for quarterly earnings calls, including preparation of key messaging and materials
Brand Reputations Intern
BCW - Burson Cohn & Wolfe
06.2018 - 08.2018
- Developed pitch angles for client products & services
- Conducted influencer and data research to pitch client placements
- Monitored media of clients and competitors and maintained media lists before pitching
Marketing & Public Relations Intern
Marathon Building Services
01.2018 - 05.2018
Public Relations Intern
PTC International
09.2017 - 12.2017
Education
Bachelor of Science - Sports Management, Marketing, Business Administration
Towson University
Towson, MD05.2019
Skills
- Social Media Marketing
- Veeva Vault
- Cision
- Rocketreach
- Muck Rack
- Hoot Suite
- Meltwater
- Canva
- MAC IOS
- Microsoft Office: Word
- Microsoft Office: PowerPoint
- Microsoft Office: Excel
Leadership Experience
- Hussman Institute for Autism, Towson, MD, Volunteer Counselor, 09/16, 05/17, Wrote blog posts regarding advancements and care within the Autism community., Worked with adults with Autism in the gym and classroom.
- Factory Athletics, Towson, MD, Marketing Intern, 02/19, 05/19, School study internship that required 300 hours for credits.
Timeline
Senior Account Executive
LifeSci Communications
06.2023 - Current
Account Executive
LifeSci Communications
02.2022 - 06.2023
Assistant Account Executive
LifeSci Communications
03.2021 - 02.2022
Account Coordinator
Rubenstein Strategic Communications
11.2019 - 03.2021
Public Relations Intern
Medical Dynamics
06.2019 - 09.2019
Brand Reputations Intern
BCW - Burson Cohn & Wolfe
06.2018 - 08.2018
Marketing & Public Relations Intern
Marathon Building Services
01.2018 - 05.2018
Public Relations Intern
PTC International
09.2017 - 12.2017
Bachelor of Science - Sports Management, Marketing, Business Administration
Towson University
Similar Profiles
Kevin HallKevin Hall
Client Service Associate at LifeSci Advisors LLC FirstThoughtClient Service Associate at LifeSci Advisors LLC FirstThought
Catherine YoungCatherine Young
Inbound Call Center Representative at M.A.P. Communications (Extend Communications)Inbound Call Center Representative at M.A.P. Communications (Extend Communications)
John LittonJohn Litton
Consumer Sales Associate at Verizon Communications/Frontier CommunicationsConsumer Sales Associate at Verizon Communications/Frontier Communications
Norman Trotter IVNorman Trotter IV
Administrator, Participations and Special Projects at Warner Bros. Discovery: Finance, Contract, Reporting & Administration (FCRA)Administrator, Participations and Special Projects at Warner Bros. Discovery: Finance, Contract, Reporting & Administration (FCRA)
Joyce JohnsonJoyce Johnson
Office Aide at The Alex House ProjectOffice Aide at The Alex House Project