Summary
Overview
Work History
Education
Skills
Websites
Additional Information
Affiliations
Work Availability
Timeline
Daniel Dougherty

Daniel Dougherty

Healdsburg,CA
A well-told story captures our attention, holds us in suspense, and pays off with a meaningful emotional experience. Emotional because we empathize with its characters, meaningful because the actions of our protagonist deliver insight into human nature.
Robert McKee

Summary

Executive level Director of Marketing and Communications who understands the modern story form necessary for creating highly engaging and relevant communications programs. Experience with global corporations, nonprofits, consumer brands, and public institutions. Proven ability to develop and execute plans capable of shifting perceptions and increasing interest to achieve business goals and objectives. Results-driven leader with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.

Overview

11
11
years of professional experience

Work History

Chief Executive Officer

Dougherty+Associates, LLC
Healdsburg, CA
11.2022 - Current
  • Created SchoolsPeopleLove.com as online resource for school communications.
  • Mastered brand storytelling to align with changes in technology and consumer behavior that empowers consumers to avoid traditional interruptive methods of advertising, especially online and through entertainment content.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brands.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Developed and presented marketing plans and reports to CEO, Boards, and shareholders.
  • Improved website visibility by 23% through development and implementation of SEO strategies.
  • Managed campaigns for various clients that consistently exceeded sales goals.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Wrote content for press releases, website and social media campaigns.

Director of Marketing & Communications

Cardinal Newman High School
Santa Rosa, CA
02.2022 - 11.2022
  • Ended declining enrollment and created in largest incoming class in six years, 185 students, $14.8 M lifetime value.
  • Positively repositioned brand using story form in video and digital to emotionally connect with prospective families, which created and maintained stakeholder interest.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Organized and executed robust, creative experiential marketing events.
  • Created and managed social media campaigns to increase brand engagement.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Created content and promotional materials to drive engagement and conversions.
  • Conducted market analysis and research to identify trends and opportunities.
  • Devised content strategy to effectively engage target audiences.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Mentored local personnel on best practices and protocols to maximize productivity.

Chief Communications Officer

Eagle County Schools
Eagle, CO
01.2018 - 01.2021
  • Built broad parent, faculty, and community support for public school district through development and implementation of proven communications strategy that increased operational revenue by $8 million per year with 73% support during COVID pandemic
  • Led pandemic crisis communications effort for school district by collaborating with over 25 local government entities to ensure consistent and frequent engagement with parents and community members, which maintained positive parent relations during COVID for district serving 7,000 families and 1,000 staff members
  • Supported and maintained high staff morale through exceptional content creation and celebratory event promotion, resulting in higher employee retention rates
  • Positioned brand in media with writing of press releases, bi-weekly newspaper article, participation in media-covered community events, and professional management of media interviews, earning broad support in county of 50,000+
  • Introduced DEI campaign by collaborating with cross functional teams, bringing in diversity-oriented film festival for community, and including parents on front end of program, thereby garnering parent support for increasing practice of culturally responsive teaching
  • Developed and executed comprehensive communications strategies to increase brand awareness and engagement.
  • Acted as point of contact for inbound media related calls.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Created and distributed surveys for data collection and analysis.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.
  • Represented company at multiple public forums and conferences.
  • Tracked key performance indicators to measure success of campaigns.
  • Created customized marketing materials to increase product awareness.
  • Collaborated with cross-functional teams to develop and implement market research strategies.
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
  • Collaborated with internal stakeholders to design strategies for messaging and communications.
  • Coordinated and directed public relations activities to align with corporate strategic goals.
  • Managed media relations and campaigns to address public communications in crisis situations.
  • Built and strengthened relationships with members of media in order to promote positive coverage.
  • Established and managed relationships with key media contacts to determine optimal coverage of company initiatives.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Wrote content for press releases, website and social media campaigns.
  • Developed questionnaires and facilitated focus group discussions.

Communications Consultant

Self-employeed
Eagle, CA
11.2015 - 08.2018
  • Independently served 8 clients in tourism sector by writing, designing, and producing broad spectrum of internal and external communications projects, leading to increased bookings and participation in events.
  • Devised content strategy to effectively engage target audiences.
  • Created and managed social media campaigns to increase brand engagement.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Created modern and innovative websites to drive business and increase conversion rates by 13%.
  • Produced marketing copy, images, videos, emails, and other collateral.

Director of Communications

Mesa County Schools
Grand Junction, CO
01.2014 - 01.2015
  • Reversed negative staff and public perception of school district serving 22,000 families and 3,000 staff, through creation and implementation of innovative communications strategy that included influencer marketing, social media outreach, and positive media relations, which culminated in passage of largest tax increase for school district in more than 10 years
  • Reversed negative media coverage in four-network broadcast news market through effective media relations that included working proactively with reporters, supplying consistent positive story lines while also being transparent about challenging news stories, resulting in marked increase in positive news coverage
  • Supervised department staff, interfaced with Board of Education, served as Public Information Officer, collaborated with media and government entities, provided crisis communications
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills
  • Wrote and distributed press releases to increase brand visibility.
  • Devised content strategy to effectively engage target audiences.
  • Created and managed social media campaigns to increase brand engagement.
  • Coordinated advocacy relations meetings and prepared necessary materials in advance.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Assisted with media interviews, prepping guests and offering assistance with media interaction

Chief Communications Officer

Eagle County Schools
Eagle, CO
01.2012 - 01.2014
  • Reset media relations from combative to collaborative by meeting with reporters and editors to assess and meet their needs, including being transparent on challenging issues and proactive on inquiries, resulted in increase in balanced coverage and positive coverage
  • Created positive staff morale through use of consistent, clear internal communications that restored trust and confidence in district leadership
  • Developed community-based strategic vision for school district through use of public deliberation meetings, listening sessions, and informative workshops, with distillation of that input into well designed and written plan that was published and widely distributed in community, resulting in passage of $8 million mill levy increase and $235 million construction bond, following defeats at ballot in 2011
  • Schools People Love Website | YouTube | References Upon Request
  • Managed communications with external and internal stakeholders across entire district.
  • Developed and executed comprehensive communications strategies to increase brand awareness and engagement.
  • Acted as point of contact for inbound media related calls.
  • Created and distributed surveys for data collection and analysis.
  • Contributed to significant policy and corporate culture updates by writing internal manuals and memoranda.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.
  • Represented company at multiple public forums and conferences.
  • Tracked key performance indicators to measure success of campaigns.
  • Created customized marketing materials to increase product awareness.
  • Collaborated with cross-functional teams to develop and implement market research strategies.
  • Collaborated with internal stakeholders to design strategies for messaging and communications.
  • Coordinated and directed public relations activities to align with corporate strategic goals.
  • Managed media relations and campaigns to address public communications in crisis situations.
  • Built and strengthened relationships with members of media in order to promote positive coverage.
  • Established and managed relationships with key media contacts to determine optimal coverage of company initiatives.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Wrote content for press releases, website and social media campaigns.
  • Created and implemented internal and external communication plans to establish consistent and timely messaging.
  • Developed questionnaires and facilitated focus group discussions.

Education

MFA - Creative Writing, Screenwriting for Film & Television

Western Colorado University, Gunnison, CO
07.2020

Bachelor of Arts - Creative Writing

University of Tennessee, Knoxville
12.2011

Associate of Arts - Visual Communications

Art Institute of Atlanta, Atlanta
07.1987

Skills

  • Marketing and Communications Strategies
  • Public and Media Relations
  • Social Media Digital Marketing
  • Website Management
  • Copywriting and Graphic Design
  • Digital Videography and Photography
  • Crisis Communication Strategy
  • Brand Storytelling
  • Marketing Mix
  • Trade Media
  • Product Promotion
  • Stakeholder Relations
  • PR Events
  • Campaign Planning
  • Strategic Marketing
  • Lead Generation
  • Market Analysis
  • Partnership Promotions
  • New Product Development
  • Communication Expertise
  • Messaging Strategy
  • Public Speaking
  • Thought Leadership
  • Public Relations Campaigns
  • Crisis Management
  • Press Coverage
  • Staff Management
  • Search Engine Optimization Expertise
  • B2B Marketing
  • Key Performance Indicators (KPIs)
  • Google Analytics
  • Online Advertising
  • Brand Management
  • Marketing and Advertising
  • Direct Email Campaigns
  • Employee Retention
  • Networking

Additional Information

  • Led school district communications during the turbulent pandemic in a manner that resulted in the district being nominated for Best Place to Work, Organization of the Year, Community Impact Award, and Individual Impact Award for the district’s Superintendent
  • Created eye-opening advertising programs and compelling interactive campaigns to build internal and external brand affinity for major brands such as General Motors, John Deere, Ski-Doo, Sea-Doo, Mastercraft Boats, and Zodiac Boats
  • Initiated, negotiated, and secured high-value product placement opportunities with hit entertainment series such as Alias, CSI: Miami and Lost that yielded millions of dollars in free exposure for clients
  • Gained coverage on The Today Show, CBS This Morning, Good Morning America, Fox News and CNN for the SEAL Wives Against Terrorism (SWAT) boat tour, which raised funds for the children of fallen SEALs
  • Strategically built broad community support for Deep Equity work by organizing a free film festival of compelling documentaries on issues of diversity and multiculturalism
  • Authored several screenplays and TV pilots that have routinely placed in International Screenwriting contests since 2018, Recipient of ADDY Awards including Bronze, Silver, Gold, and Best of Show
  • Attended Story and Storynomics Seminars by Robert McKee on mastering the story form for marketing and public relations
  • Successfully introduced Diversity, Equity, Inclusion training to the community by bringing a diversity film festival to town

Affiliations

  • American Marketing Association
  • Public Relations Society of America
  • California School Public Relations Associations

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Chief Executive Officer - Dougherty+Associates, LLC
11.2022 - Current
Director of Marketing & Communications - Cardinal Newman High School
02.2022 - 11.2022
Chief Communications Officer - Eagle County Schools
01.2018 - 01.2021
Communications Consultant - Self-employeed
11.2015 - 08.2018
Director of Communications - Mesa County Schools
01.2014 - 01.2015
Chief Communications Officer - Eagle County Schools
01.2012 - 01.2014
Western Colorado University - MFA, Creative Writing, Screenwriting for Film & Television
University of Tennessee - Bachelor of Arts, Creative Writing
Art Institute of Atlanta - Associate of Arts, Visual Communications

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Daniel Dougherty