Daniel Enerson
CPG Sales Management
Mooresville,NC
Summary
Dynamic sales leader with extensive experience at JR Simplot Global Food, excelling in strategic planning and relationship building. Proven track record of driving revenue growth and market share through effective team management and contract negotiation. Recognized for developing high-performing teams and achieving ambitious sales targets in competitive environments.
Results-driven leader with strong background in strategic management and organizational growth. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.
Overview
37
37
years of professional experience
Work History
Director Key Accounts
JR Simplot Global Food
07.2021 - Current
- Lead and develop the team of 6 Key Account Senior Account Executives
- Responsibility for development of the Key Accounts team strategy and execution plan to drive market share and product sales in top restaurant chains within the Technomic top 100 to 450 accounts performance data
- Formed, recruited and developed new Key Accounts chain accounts sales team from existing high-potential sellers within the organization
- Facilitate and provide strategic direction, including final approval, for the RFP process, contract negotiations, through coordination with Business Partnering, Sales Planning, Customer Marketing, and Project Management
Regional Sales Director - Mid-Atlantic Region
JR Simplot Global Food
07.2017 - 06.2021
- Managed 11 sales people managing sales and distribution of Company products through broadline distribution and direct Operator sales in SE US
- Led regional sales teams, developing strategies to increase market share across diverse territories
- Analyzed market trends and customer feedback to refine product offerings and improve sales performance
- Established strong relationships with key clients, enhancing customer satisfaction and loyalty through targeted engagement
- Collaborated with cross-functional teams to align sales initiatives with operational capabilities and marketing campaigns
- Led a high-performing sales team, providing coaching and mentoring to achieve ambitious targets
Region Sales Manager
General Mills Foodservice
10.2012 - 06.2017
- Effective leadership of Region sales strategy to penetrate, develop and grow key categories and segments
- Managed, recruited, and developed a direct selling team of 11 high-performing sellers
- Responsible for $75M in foodservice sales across multiple product platforms through broadline distribution and direct Operator sales
- Developed and executed training programs for sales representatives, improving product knowledge and customer engagement
Market Manager
General Mills Foodservice
07.2007 - 09.2012
- Recruited for, developed and help stand up a new direct selling organization
- Responsible for growing Market sales volume and managing a team of 4 direct reports and a food brokerage firm covering 5 states representing $25M in annual foodservice sales through broadline distribution
- Set strategy and market plan to achieve volume, revenue and margin goals
National Account Manager
Coors Brewing Company - Golden CO
09.2002 - 06.2007
- Developed and executed strategic account plans to enhance customer engagement and retention
- Cultivated relationships with key stakeholders to identify growth opportunities and drive revenue expansion
- Analyzed market trends and customer feedback to refine product offerings and improve service delivery
- Collaborated with cross-functional teams to align marketing strategies with client needs and business objectives
- Responsible for managing the sales of CBC products in two large national chain convenience store accounts, ConocoPhillips and Circle K
- Utilize forecasting and strategic budget management to implement plans and programs to grow volume, revenue, and share in the strategically important convenience store channel
- Utilized internal, syndicated, and retailer-provided data to provide analytical insights and create fact-based selling stories that increased CBC distribution points 10%
Sales Director, Business Development
Lancer Corporation
01.2001 - 08.2002
- Developed and executed strategic sales initiatives to drive revenue growth of $1.2M with strategic partner ICEE Company
- Analyzed market trends and competitive landscape to inform business development strategies and identify new opportunities
- Cultivated relationships with key stakeholders, fostering partnerships that expanded market presence and visibility
Senior National Account Executive
Coca-Cola USA Foodservice
04.1988 - 12.2000
- Senior National Account Executive – San Antonio, TX April 1994 - December 2000
- Managed over 1,000,000 annual syrup gallons for Company product sales through 4 National chain accounts
- Account Executive-Dallas, TX March 1992 - March 1994
- Responsible for the growth and development of 70 North Texas-area regional chain accounts
- Territory Sales Manager III-New Haven, CT May 1990 - February 1992
- Grew fountain volume and profitability in highly competitive market by enlisting support of local Bottlers
- Local Account Executive-Sarasota, FL June 1989 - April 1990
- Functioned as “sales-ninja” in unique beverage bundle project
- Territory Sales Manager II-Milwaukee, WI October 1988 - May 1989
- Managed WI sales market for chain and independent restaurant fountain syrup sales
- Territory Sales Manager I-Chicago, IL April 1988 - September 1988
- Managed 4,000+ independent accounts in the Chicago-area
Education
MBA - Management/Marketing
The University of Texas At San Antonio
San Antonio, TXBachelor of Arts - History/English
Southern Illinois University, Carbondale
Carbondale, ILSkills
- Relationship building
- Strategic planning
- Verbal and written communication
- Decision-making
- People management
- Team management
- Strategies and goals
- Employee development
- Business development
- Contract negotiation
- Sales management
- Creativity and innovation
Accomplishments
Recruited, trained and developed team of 6 high-performing Senior Account Executives into new Key Accounts team.
- Grew business base 280% since inception
- Improved Contribution Margin $ 10X
- Onboarded 25 new restaurant chains exceeding 500 lbs.
Most recent fiscal year measured performance results:
- Increased lb. Sales Volume: +72% vs. PY
- Increased Net Sales: +69% vs. PY
- Increased Contribution Margin $: 92% vs. PY
- Increased CM$/lb: +12% vs. PY
Languages
English
Full Professional
Timeline
Director Key Accounts
JR Simplot Global Food
07.2021 - Current
Regional Sales Director - Mid-Atlantic Region
JR Simplot Global Food
07.2017 - 06.2021
Region Sales Manager
General Mills Foodservice
10.2012 - 06.2017
Market Manager
General Mills Foodservice
07.2007 - 09.2012
National Account Manager
Coors Brewing Company - Golden CO
09.2002 - 06.2007
Sales Director, Business Development
Lancer Corporation
01.2001 - 08.2002
Senior National Account Executive
Coca-Cola USA Foodservice
04.1988 - 12.2000
MBA - Management/Marketing
The University of Texas At San Antonio
Bachelor of Arts - History/English
Southern Illinois University, Carbondale
Similar Profiles
Kari MunkKari Munk
Class 2 Operator at J.R Simplot Global Food TransportationClass 2 Operator at J.R Simplot Global Food Transportation
Chyna BushChyna Bush
Supply Coordinator I at JR SimplotSupply Coordinator I at JR Simplot
Julian MartinezJulian Martinez
Night Watch at Jr Simplot FeedersNight Watch at Jr Simplot Feeders
Jessica SextonJessica Sexton
Registered Nurse (RN) at Bridgeport HospitalRegistered Nurse (RN) at Bridgeport Hospital
Tylik OdomTylik Odom
Unloader/Powder Coat Painter at KewauneeUnloader/Powder Coat Painter at Kewaunee