Daniel Flores
Litchfield Park,AZ
Summary
Sales Operations leader with over 5 years of progressive experience designing and owning systems that improve pipeline visibility, sales efficiency, and revenue growth. Serve as the lead at a mission-driven investment firm, driving forecasting analysis, CRM optimization, and sales automation to enable high-performing revenue teams. Advanced user of HubSpot, Freshsales, Excel, and Asana, with hands-on experience building automations, optimizing CRM workflows, and designing dashboards that drive sales execution. Trusted by sales leadership to turn process gaps into strategic advantages. Fluent in Spanish.
Overview
5
5
years of professional experience
Work History
Sales Operations Analyst
ImpactAssets
Remote, AZ
04.2024 - Current
- Serve as the Sales Ops lead supporting national revenue team across pipeline analysis, CRM optimization, reporting, and enablement.
- Rebuilt and enriched 15,000+ CRM records in Freshsales, improving data quality and forecast reliability across a $50M+ opportunity pipeline.
- Developed 10+ real-time dashboards to track lead conversion, rep performance, and pipeline stage velocity, enabling more informed outreach and coaching.
- Implemented automated campaign tracking and follow-up workflows, increasing sales team efficiency and deal progression by 40%.
- Collaborate closely with Sales and Marketing leaders on GTM strategy, campaign analysis, and performance reporting.
B2B Sales Operations Specialist
Springboard
Remote, AZ
09.2022 - 02.2024
- Led CRM process design, data hygiene, and pipeline optimization in HubSpot to support B2B sales and customer success teams.
- Orchestrated outbound campaigns via Apollo and HubSpot, driving a 25% increase in sales-qualified opportunities.
- Directed strategic outreach to partners and investors, resulting in 40+ new conversations and a $100k enterprise pipeline increase.
- Delivered outcome-based reporting to enterprise clients, supporting renewals, retention, and upsell strategies.
- Conducted ICP analysis and GTM targeting recommendations that directly influenced new vertical launches.
- Supported sales forecasting and pipeline reviews with accurate historical comparisons and stage analysis.
EDI & Key Accounts Specialist
HEAD USA
Phoenix, AZ
03.2020 - 08.2022
- Managed order flow and fulfillment for 30+ major retail and distributor accounts, contributing to $20M+ in annual shipments with 98%+ accuracy.
- Acted as liaison between Sales, Logistics, and Buyers to ensure smooth PO processing and on-time delivery.
- Created daily sales and inventory reports used by executive leadership in strategic planning.
- Resolved system and order discrepancies, reducing friction in the supply chain and improving customer satisfaction.
Education
Bachelor of Science - Sports Management
Grand Canyon University
Phoenix, AZ04.2019
Skills
- CRM: HubSpot, Freshsales, SAP
- Tools: Excel, Google Suite, Asana, Apollo, LinkedIn Sales Navigator
- Expertise: Sales Enablement, Pipeline Analytics, RevOps Strategy, Reporting & Dashboards, Data Hygiene, Workflow Automation
- AI & Automation: ChatGPT, Claude, Grok – applied for sales copywriting, reporting, enablement support, and workflow optimization
- Languages: Fluent Spanish (professional writing translation)
OTHER PASSIONS
- High School Cross Country and Track Coach
Languages
Spanish
Native/ Bilingual
Timeline
Sales Operations Analyst
ImpactAssets
04.2024 - Current
B2B Sales Operations Specialist
Springboard
09.2022 - 02.2024
EDI & Key Accounts Specialist
HEAD USA
03.2020 - 08.2022
Bachelor of Science - Sports Management
Grand Canyon University
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