Daniel Frascona
Baytown
Summary
Dynamic professional with extensive experience in project estimation and communication. Proven ability to enhance client satisfaction through innovative designs and training initiatives. Achievements include driving significant revenue growth and fostering strong customer relationships in the landscaping industry.
Overview
10
10
years of professional experience
Work History
Lead Landscape Designer
Moon Valley Nurseries
League City
12.2023 - Current
- Designed innovative landscape plans to enhance residential and commercial properties.
- Collaborated with clients to understand their vision and project requirements.
- Selected plants and materials based on climate, aesthetics, and maintenance needs.
Territory Manager / B2B TX
Turf Distributors
Houston
01.2023 - 12.2023
- Identified local retailers and distributors for artificial grass to implement a cut-and-deliver model.
- Trained branch managers and counter sales representatives to enhance turf knowledge and increase revenue.
- Established and maintained training schedules along with sample deliveries to national accounts.
- Sourced distributors and large contractors in TX to facilitate wholesale truckload sales of artificial grass.
- Managed logistics and tracked truck information between CA, TX, and FL.
- Analyzed competitor offerings to refine sales strategies effectively.
Account Executive
Reminder Media
Remote
07.2019 - 11.2021
- Conducted daily live webinars for real estate offices, showcasing marketing products and services.
- Executed 100 to 200 warm and cold calls daily to real estate agents and various industries.
- Facilitated follow-ups, delivered estimates, and provided samples to secure sales.
- Scheduled welcome webinars or calls based on client needs to expedite printing processes.
Estimator / Turf Specialist
Scott's Artificial Grass
Corona
10.2018 - 07.2019
- Facilitated all in-home and job site interactions prior to installation.
- Assessed and measured properties to ensure accurate installations.
- Created detailed plans and evaluated project costs effectively.
- Guided customers from initial estimates through to installation dates.
- Documented and communicated project information to installation teams.
- Managed promotional interactions and scheduling for home and trade shows.
- Conducted follow-ups on estimates to resolve inquiries and secure sales agreements.
Territory Manager
Turf Distributors Inc.
Temecula
10.2018 - 07.2019
- Maintained training schedule for 65 store employees across SiteOne locations.
- Delivered promotional materials and samples regularly to all stores.
- Took orders directly from stores while training employees on customer care center usage.
- Acquired new accounts for consistent artificial grass purchases through SiteOne Landscape Supply.
- Collaborated with SiteOne on development of proprietary artificial grass line.
- Addressed inquiries regarding artificial grass and logistics for all 65 stores.
- Traveled with upper management to engage targeted contractors effectively.
Turf Specialist
Artificial Grass Liquidators
Wildomar
05.2015 - 10.2018
- Assisted customers in selecting grass and addressed installation inquiries.
- Scheduled appointments for estimates on artificial grass installations.
- Conducted DIY installation classes to educate homeowners.
- Outlined project requirements for contractors, including turf quantities and costs.
- Promoted grass products through social media and local sales applications.
Education
General -
University Of Houston - Clear Lake
Houston, TX06.2001
High School Diploma -
La Porte High School
La Porte, TXSkills
- Effective communication
- Analytical skills
- Negotiation techniques
- Sales prospecting and software
- Conflict resolution
- Time management
- Customer relationship management
- Site assessment
- Project estimation
- Training and development
- Construction documentation
Timeline
Lead Landscape Designer
Moon Valley Nurseries
12.2023 - Current
Territory Manager / B2B TX
Turf Distributors
01.2023 - 12.2023
Account Executive
Reminder Media
07.2019 - 11.2021
Estimator / Turf Specialist
Scott's Artificial Grass
10.2018 - 07.2019
Territory Manager
Turf Distributors Inc.
10.2018 - 07.2019
Turf Specialist
Artificial Grass Liquidators
05.2015 - 10.2018
General -
University Of Houston - Clear Lake
High School Diploma -
La Porte High School
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