Daniel Funk
MADISON,WI
Summary
Dynamic Marketing Manager with a proven track record at Fristam Pumps USA, excelling in brand development and digital marketing. Expert in campaign management and strategic planning, I successfully boosted brand awareness and generated leads, while fostering team collaboration and enhancing company reputation. Adept at leveraging marketing analytics to drive impactful results.
Overview
2025
2025
years of professional experience
Work History
Marketing Manager
Fristam Pumps USA
- 09.2024
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Continually maintained and improved company's reputation and positive image in markets served.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Devised content strategy to effectively engage target audiences.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Coordinated with design and media teams to develop high-quality creative assets.
- Served on the ISO 9001 Management Board for business quality management
- Developed, implemented, and executed internal and channel partner product and strategy training
Senior Marketing Associate
Kendall/Hunt Publishing
- Planned and executed events and marketing programs to increase qualified leads.
- Tracked key performance indicators to measure success of campaigns.
- Tracked key metrics and developed spreadsheets and data models.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Wrote engaging and successful marketing, advertising, and website copy.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Coordinated end user training for a suite of products
Corporate Trainer
Terratron Inc
- 08.1997
- Developed engaging and entertaining presentations to maintain employee attention and improve impact of training.
- Developed effective training manuals, modules and teaching aids.
- Created training programs and instructional materials to further educate personnel.
- Trained and mentored hundreds of new personnel hired to fulfill various roles.
- Analyzed and evaluated training effectiveness and program outcomes.
- Developed and implemented successful onboarding program.
- Provided coaching and mentoring to employees.
- Developed job-specific competencies and performance standards.
Education
Bachelor of Arts - English Composition
University of Wisconsin, Whitewater
Whitewater, WISkills
- Marketing campaign management
- Social media marketing
- Product development
- Marketing analytics
- Brand development
- Partnership development
- Marketing campaign development
- Content coordination
- Collateral creation
- Web analytics
- Budget administration
- Digital marketing
- Customer relationship management (CRM)
- Creative direction
- Corporate communications
- Partnership marketing
- Budgeting and allocation
- Strategic planning
- Advertising management
- Vendor relations
- Staff management
- Project management
- Market analysis
- Training course material creation
- Training program implementation
Timeline
Marketing Manager
Fristam Pumps USA
- 09.2024
Senior Marketing Associate
Kendall/Hunt Publishing
Corporate Trainer
Terratron Inc
- 08.1997
Bachelor of Arts - English Composition
University of Wisconsin, Whitewater