Versatile Senior Manager specializing in Incentives, Contests, Field-Force Alignments, CRM and Data Reporting skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Sr. Manager, Sales Operations
Idorsia Pharmaceuticals US
Radnor, PA
12.2022 - Current
Developed, implemented and monitored sales incentive programs for 300+ member field team to drive new product launch.
Leveraged data and analytics to create detailed performance dashboards to drive sales excellence.
Provided strong leadership in establishing direct-to-practitioner sampling program.
Sr. Sales Excellence Lead
Spark Therapeutics
Philadelphia, PA
08.2019 - 10.2022
Delivered multiple sales incentive programs designed to motivate field teams resulting in strong performance.
Created engaging sales contests that drove field engagement resulting in exceeding sales goals.
Drove creation of personalized, action-focused dashboards for field and leadership teams.
Directed re-indexing and territory alignment efforts to drive promotional focus to high-value HCPs.
Lead brand planning project, delivering targeted plan ahead of schedule and under budget.
Sr. Manager, Sales Automation and Analytics
Otsuka America Pharmaceutical Inc.
Princeton, NJ
01.2017 - 08.2019
CRM lead for Neuroscience, Nephrology, Medical Device and Digital Medicine teams.
Launched 2 new specialty products focusing on CRM readiness and performance dashboard design and implementation.
Managed national tele-psychiatry pilot project and gathered insights used to develop national strategies around tele-medicine.
Collaborated with MDM, Business Intelligence, IT and Data Stewardship teams to integrate field alignment and speaker management tools with CRM.
Project manager for sales planning process which mapped systems, data sources and processes (both IT and business related) which helped reduce timelines and reduce errors.
Project Manager
inVentiv Health
Somerset, NJ
10.2015 - 01.2017
Lead multiple, high-profile projects for inVentiv’s largest client.
Created data-driven analytics tools and visualizations to measure productivity and performance in coordination with client and sales leads.
Co-lead onboarding of specialty sales team from kick-off to go-live in under 4 months.
Global Sales Operations Manager
FMC Corporation
Philadelphia, PA
03.2015 - 10.2015
Managed creation of Global Sales Operations department for Health and Nutrition division.
Managed CRM team which provided analytics to account managers and sales leadership.
Overhauled contract management process in coordination with sales and legal teams.
Sr. Manager, Sales Force Effectiveness and Sales Operations
Mylan Pharmaceuticals
Pittsburgh, PA
11.2013 - 03.2015
Developed and implemented incentive compensation strategy to maximize Mylan’s largest new product launch.
Lead Sales Force Effectiveness team during organizational transformation, which lead to increased employee retention and engagement.
Developed strategic plan to maximize Sales Force Effectiveness and Sales Operations departments, which increased efficiencies, clarified roles and responsibilities and eliminated redundancies.
Partnered with Marketing to maximize sales force impact through improved call planning and targeting.
Sales Operations Manager
Dendreon Pharmaceuticals
Bridgewater, NJ
11.2012 - 11.2013
Lead Sales Operations team in designing, validating and deploying incentive compensation and contest programs.
Collaborated with executive leadership to identify productivity gaps and developed strategies and metrics to increase sales of oncology biotech product.
Developed and implemented field force productivity metrics that measured sales force effectiveness and identified areas of opportunity.
Sales Operations Contractor
Savient Pharmaceuticals
East Brunswick, NJ
03.2012 - 11.2012
Designed and managed sales incentive compensation and contest programs.
Implemented rollout of Salesforce.com based CRM (Veeva) to field including planning, requirements gathering, communications, alpha and beta testing, training and ongoing administration.
Drove sales by designing and implementing field-based territory planning process that allowed Territory Managers to better focus their efforts and resources.
Multiple Positions in Sales and Sales Operations
Pfizer, Inc.
09.1996 - 01.2012
Positions include:
Sr. Manager Contests and Awards
Sr. Manager Meeting Planning
Sr. Manager Sample Strategy
Manager Business Operations
Sr. Sales Representative
Manager, Regional Business Analytics and Operations
Sales Representative
Education
BBA -
Northwood University
Grand Prairie, TX
01.1999
Skills
Incentive Compensation Plan Development and Implementation
Sales Contest and Award Design and Management
Rare Disease Experience
Business Intelligence Dashboard Design
Business Analysis / Process Improvement
Territory Alignment and Deployment
Training & Development
Sales and Call Planning
Project Management
Secondary Data (IQVIA, WK, ZS, Symphony)
Certification
Certified Veeva CRM Administrator and Veeva CLM Administrator
Tableau Fundamentals and Advanced Skills Training
Accomplishments
Designed and Managed incentive compensation and contest program that increased colleague engagement and sales success.
Coached, motivated and directed staff in the planning and execution of multi-million dollar incentive award trips ensuring that program logistics were executed successfully.
Created detailed contest standards and procedures that became integral part of the standard operating procedures for the company and improved colleague engagement.
Designed, implemented, and managed, the rollout of Veeva CRM, including planning, requirements gathering, communications, alpha / beta testing, training, data transfer, and ongoing administration.
Increased sales and reduced expenses through sales force redeployment, optimizing resource allocations and process improvement.
Hired, trained and managed team of Sales Operations Professionals supporting 10 Sales Managers while partnering cross-functionally with Marketing, Supply Chain, Sales Leadership, IT, HR and Compliance.
Developed and implemented CRM policies and procedures, which reduced corporate compliance exposure and increased field force efficiency.
As a core member of the Sales Leadership Team, provided recommendations on sales strategies, business plan development, and forecasts.
Timeline
Sr. Manager, Sales Operations
Idorsia Pharmaceuticals US
12.2022 - Current
Sr. Sales Excellence Lead
Spark Therapeutics
08.2019 - 10.2022
Sr. Manager, Sales Automation and Analytics
Otsuka America Pharmaceutical Inc.
01.2017 - 08.2019
Project Manager
inVentiv Health
10.2015 - 01.2017
Global Sales Operations Manager
FMC Corporation
03.2015 - 10.2015
Sr. Manager, Sales Force Effectiveness and Sales Operations