DANIEL GRASSO
Wyoming,RI
Summary
Dynamic sales and marketing professional excelling in multi-channel strategies and brand management. Achievements include adding over 20,000 TDPs and generating over $50MM in gross sales through effective distribution expansion. Skilled in aligning brand initiatives with customer needs and driving substantial revenue and profit growth.
Overview
9
9
years of professional experience
Work History
Channel Sales Manager
Iovate Health Sciences
01.2026 - Current
- Executed sales plans across FDM and specialty channels for all Iovate brands, driving alignment with market strategies.
- Expanded distribution by adding over 20000 TDPs across FDM and specialty channels in 2026.
- Coordinated broker partners to align activities with channel strategy, enhancing overall execution.
- Improve profit margins through pricing control and trade spend management.
Senior Brand Manager
Iovate Health Sciences
08.2024 - 12.2025
- Managed product launch initiatives from concept to execution across various channels.
- Collaborated with sales teams to align brand messaging with customer needs.
- Analyzed competitor activities to inform strategic branding decisions and adjustments.
Sales Team Lead, Specialty
Iovate Health Sciences
04.2022 - 07.2024
- Increased Iovate brand distribution within specialty, adding 15,000+ unique TDPs and generating over $2MM in gross sales from new customers
- Monitored customer and channel financial performance to ensure alignment with sales targets.
- Supported Iovate North American "Vitamin Health" channel, including GNC, Vitamin Shoppe, military distributor, and beverage customer.
National Account Manager, DSD
Iovate Health Sciences
01.2021 - 03.2022
- Coordinated regional DSD strategy and partnerships to enhance operational alignment.
- Managed budgets, forecasts, and activations for Cut Energy business, ensuring financial targets were met across FY2021 and 2022.
Regional Sales Manager
Iovate Health Sciences
08.2017 - 12.2020
- Coordinated sales training and demo activations with national and regional management to equip teams with effective selling techniques.
- Implemented brand merchandising plans in market locations to enhance product visibility and consumer engagement.
Education
Bachelor of Science - Business Administration, Marketing
University of Rhode Island
12-2016
Skills
- Sales strategy
- Distribution expansion
- Margin optimization
- Trade spend management
- Sales analytics
- Customer relationship management
Timeline
Channel Sales Manager
Iovate Health Sciences
01.2026 - Current
Senior Brand Manager
Iovate Health Sciences
08.2024 - 12.2025
Sales Team Lead, Specialty
Iovate Health Sciences
04.2022 - 07.2024
National Account Manager, DSD
Iovate Health Sciences
01.2021 - 03.2022
Regional Sales Manager
Iovate Health Sciences
08.2017 - 12.2020
Bachelor of Science - Business Administration, Marketing
University of Rhode Island