Daniel Gremke
Annapolis,MD
Summary
Dynamic marketing leader with a proven track record in Marketing Operations, Data Analytics, and data-driven strategy. Skilled in designing comprehensive BI dashboards, developing scalable reporting models, and implementing AI-powered tools to enhance marketing performance and customer engagement. Adept at conducting in-depth KPI analysis to optimize pipeline conversion, improve marketing efficiency, and drive revenue growth. Known for strong cross-functional collaboration and the ability to align technological solutions with organizational goals to support strategic decision-making.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Marketing Operations and Analytics Manager
Veracross
02.2025 - Current
- Designed and optimized advanced BI dashboards in Tableau delivering real-time insights into marketing performance and KPIs
- Created new reporting frameworks for attribution, ROI, and MQL to SQL conversion tracking to improve visibility into marketing effectiveness and increase conversion rates by 10%
- Implemented customer journey analytics tracking from top of funnel to opportunity creation, enabling data-driven optimization across the entire marketing funnel
- Leveraged new AI capabilities to improve lead management processes and implemented AI conversational marketing tools to enhance customer engagement
- Led cross-functional initiatives to align organizational goals, streamline processes, and improve operational efficiency
- Partnered with Business Applications team to align business requirements with technological solutions
- Analyzed key performance indicators (KPIs) and translated insights into actionable strategies to enhance pipeline conversions and drive 21% YoY ARR growth
- Collaborated with executive leadership to deliver advanced analytics and actionable business insights
Senior Marketing Operations Analyst
Veracross
12.2022 - 02.2025
- Generated comprehensive reports, intuitive dashboards, and scaled reporting through advanced models to enhance marketing efficiency
- Improved decision-making efficiency by 25% through delivery of actionable insights via advanced analytics collaboration with executives
- Supported data system integration efforts to consolidate data from multiple brands and develop cohesive Go-To-Market (GTM) strategies
- Built scalable reporting infrastructure to support data-driven marketing strategies
Database Marketing Analyst (Digital Products & Marketing)
Avantor
04.2021 - 12.2022
- Increased customer base by 15% through execution of digital marketing automation with global team
- Increased sales by 15% via collaboration with cross-functional teams to align business development with marketing technology
- Conducted data mining and analysis to optimize customer segmentation strategies
- Created visually appealing Power BI dashboards to analyze complex data sets and drive actionable insights
Senior Associate (Digital Transformation & Management)
Guidehouse (formerly Grant Thornton Public Sector)
08.2019 - 04.2021
- Utilized advanced analytics techniques to monitor ROI for client marketing and recruitment campaigns with $7M annual budget
- Developed and implemented data management, integration, and analytics solutions to strengthen decision-making processes
- Restructured reporting capabilities and methodologies to provide holistic view of online presence and document return on investment
- Improved data models to enhance marketing effectiveness measurement
Digital Marketing Analyst (Insights)
Accenture Song
10.2016 - 07.2019
- Developed social media and content marketing strategies to enhance brand visibility and engage target audiences
- Compiled insights reports researching social media trends, platforms, and tools for key stakeholders
- Automated data collection processes, reducing reporting time by 40% and delivery time by 60%, saving over $75K in operating costs
- Drove efficiency improvements through strategic automation initiatives
Marketing Associate
Valient Market Research
12.2013 - 10.2016
- Provided expert support for marketing department, overseeing website and customer database maintenance
- Successfully transitioned company website to WordPress, boosting social media followers by over 400%
- Optimized website traffic through paid social ads and Google AdWords campaigns
- Managed CRM systems for lead and opportunity organization and tracked KPIs across channels using Google Analytics
Education
Master of Science (M.S.) - Integrated Marketing Communications
West Virginia University
01.2016
Data Science Graduate Studies
West Virginia University
01.2014
Bachelor of Science - Business Administration (Marketing; Management)
University at Buffalo
01.2012
Bachelor of Science - Business Administration (Marketing)
State University of New York at Fredonia
01.2010
Skills
- Analytics & BI Tools: Microsoft Power BI, Tableau, Google Analytics, SQL, Data Analytics, Data Transformation
- Marketing Technology: Salesforce, Marketo, Pardot, Einstein/AI Lead Scoring, Social Media Analytics
- Database & Cloud: Snowflake, SAP ERP, CRM Systems
- Project Management: Asana, Management Consulting
- Programming: SQL, JavaScript, HTML5, CSS3
- Core Competencies: Marketing Operations, Marketing Automation, Data-Driven Strategy, KPI Analysis, Dashboard Development, Cross-Functional Collaboration, ROI Optimization
Certification
- Artificial Intelligence in Marketing – University of Virginia
- Digital Product Management: Modern Fundamentals – Coursera
- The Data Scientist's Toolbox – Johns Hopkins University
- Introduction to HTML5 – University of Michigan
- Introduction to CSS3 – University of Michigan
- Interactivity with JavaScript – University of Michigan
Timeline
Marketing Operations and Analytics Manager
Veracross
02.2025 - Current
Senior Marketing Operations Analyst
Veracross
12.2022 - 02.2025
Database Marketing Analyst (Digital Products & Marketing)
Avantor
04.2021 - 12.2022
Senior Associate (Digital Transformation & Management)
Guidehouse (formerly Grant Thornton Public Sector)
08.2019 - 04.2021
Digital Marketing Analyst (Insights)
Accenture Song
10.2016 - 07.2019
Marketing Associate
Valient Market Research
12.2013 - 10.2016
Data Science Graduate Studies
West Virginia University
Bachelor of Science - Business Administration (Marketing; Management)
University at Buffalo
Bachelor of Science - Business Administration (Marketing)
State University of New York at Fredonia
Master of Science (M.S.) - Integrated Marketing Communications
West Virginia University