Daniel Guerrero
Austin,TX
Summary
Strategic marketing and business development professional with over a decade of experience in crafting innovative marketing strategies and driving growth in digital-centric environments. Proven track record in launching startups, managing high-growth client relationships, and delivering operational, financial, and marketing improvements. Adept at utilizing data analytics, SEO, online advertising, and social media management to enhance brand visibility and engagement. Fluent in Spanish, with an MBA from The Wharton School of Business.
Overview
23
23
years of professional experience
3
3
Certificates
1
1
MBA
2
2
Languages
Work History
Startup Founder
Austin Marketing Pros
01.2023 - Current
- Spearheaded development of strategic marketing solutions, resulting in 35% increase in client retention and acquisition of 15 new clients, generating additional $150K in annual revenue.
- Led team of 15 experts across SEO, content creation, creative design, social media strategy, and web development, increasing traffic by 250% and increasing revenue by 500%.
- Drove 60% increase in organic traffic through SEO-optimized content and social media campaigns, leading to additional $20K in lead-generated revenue.
- Enhanced brand identities and online presence, contributing to 30% increase in brand recognition and 25% improvement in conversion rates.
Founder
Austin Consulting Firm
01.2014 - 01.2023
- Developed comprehensive business and marketing plans for over 50 clients, helping to raise over $500k in funds and seed investments.
- Managed research team of 3, delivering over 100 high-quality reports, financial models, and strategic plans.
- Cultivated and maintained high-growth client relationships, leading to 70% client retention rate and generating additional $300k in repeat business.
- Specialized in SEO and online advertising, increasing clients' online visibility by average of 50% and improving ROI on advertising spend by 35%, which translated into additional $300k in revenue.
Startup Founder
Starlinks Ent.
08.2006 - 12.2014
- Conceived and managed creation of 4 online retail and media businesses, achieving combined revenue of over $2M in 2 years, with year-over-year growth averaging 300%.
- Implemented SEO strategies that secured over 5 million page views annually, contributing to 300% increase in online sales, which resulted in additional $1M in revenue.
- Leveraged advertising strategies across various internet mediums, leading to 300% increase in customer acquisition and $1M in additional sales, positioning firm for global market dominance.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
Private Equity Analyst
Fortius Holdings, LLC
06.2005 - 08.2005
- Provided competitive market, financial, and demographic research that supported investment decisions that led to founding of bank.
- Assisted in strategic planning and founding of ProAmérica Bank, which successfully launched.
- Developed reports for clients outlining statistical data points.
- Spearheaded comprehensive presentations for management and audiences of 20 high net worth investors.
Associate
Thornburg Investment Management
06.2001 - 03.2004
- Defined and communicated portfolio investment strategies to high net worth clients, resulting in 30% increase in client portfolio value, adding $150M to overall assets under management.
- Contributed to firm’s growth from $600M to $2.5B in managed assets, achieving 317% increase over 3 years, and securing additional $1.9B in assets.
- Analyzed customer data to identify trends and anticipate customer needs.
- Developed and implemented strategies to increase customer satisfaction and engagement.
Education
MBA - Entrepreneurship
The Wharton School, University of Pennsylvania
Philadelphia, PA06.2006
Associate of Arts - Classical Studies (Minor: History of Science)
St. John's College
Santa Fe, NM05.2001
Skills
- Digital Marketing & Social Media Management
- Data Analytics & Financial Projections
- Strategic Marketing Planning
- SEO & Online Advertising
- Competitive Market Research
- Business Development & Go-to-Market Strategies
- Project Management Team Leadership & Development
- Customer Acquisition
- Trends Analysis
Certification
- CFA (Chartered Financial Analyst passed level 1)
- Series 7 (General Securities Representative)
- Series 63 (General Securities Representative)
- Texas Real Estate Representative
Languages
Spanish
Professional Working
Timeline
Startup Founder
Austin Marketing Pros
01.2023 - Current
Founder
Austin Consulting Firm
01.2014 - 01.2023
Startup Founder
Starlinks Ent.
08.2006 - 12.2014
Private Equity Analyst
Fortius Holdings, LLC
06.2005 - 08.2005
Associate
Thornburg Investment Management
06.2001 - 03.2004
MBA - Entrepreneurship
The Wharton School, University of Pennsylvania
Associate of Arts - Classical Studies (Minor: History of Science)
St. John's College
Musician Skilled in Multiple Instruments
A lifelong passion, having spent 4 years in Spain mastering Flamenco guitar.
Runner
Qualified for and ran the Boston Marathon
Musician Skilled in Multiple Instruments
A lifelong passion, having spent 4 years in Spain mastering Flamenco guitar.
Musician Skilled in Multiple Instruments
A lifelong passion, having spent 4 years in Spain mastering Flamenco guitar.
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