Daniel Gutierrez Sacasa
San Francisco,CA
Summary
Professional business leader prepared for challenges of Senior Manager role. Combines deep understanding of business operations with commitment to driving team success and achieving significant results. Renowned for adaptability in dynamic environments and collaborative approach to problem-solving, leveraging keen analytical and decision-making skills.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Senior Manager Pricing & Performance-West
Reynolds American, Inc.
09.2022 - Current
- Proactively plans, directs, and performs analysis to provide key area-centric performance insights that drive actionable commercial actions and responses for 22 states
- Incorporated trade reviews into monthly performance cycles to bolster decision-making support
- Maintains effective collaboration with key stakeholders for state-level reviews
- Analyzed data to extract key insights for actionable business focus
- Delivered actionable insights and recommendations to optimize Joint Business Planning with key customers
- Develops consistent performance updates for leadership about company strategy with SP&I and DAO
- Cultivated a culture of collaboration and innovation
- Presented findings concisely to stakeholders, driving improved organizational outcomes
Senior Division Manager
Reynolds American, Inc.
06.2016 - 09.2022
- Achieved designated commercial goals for trade marketing division in VA, DC, and MD
- Oversaw a geographic division covering 800 retail outlets and larger accounts
- Managed team of 11 Territory Managers achieving commercial objectives for $166M trade marketing division
- Discovered and expanded commercial opportunities within region, enhancing overall portfolio success
- Supported consistent development and excellence among Territory Managers
- Supported various regional teams in their development planning
- Oversaw regional alignment and execution for nationwide accounts, including 7-Eleven
Lead Manager Coaching and Development
Reynolds American, Inc.
01.2016 - 06.2016
- Led training for continuous leadership development among Territory Managers across eight divisions
- Supported Territory Managers in implementing marketing strategies for customer engagement
- Assisted in the career progression of Territory Managers
- Collaborated with Regional Division teams to facilitate skill enhancement
- Designed a fast-track development program for succession candidates
- Evaluated individual and team business performance and identified opportunities for improvement
Lead Strategic Accounts Manager
Reynolds American, Inc.
06.2014 - 12.2015
- Led and managed the key accounts division for the Puerto Rico trade marketing region, valued at $40M in annual sales revenue
- Managed execution processes for major chains, including Walmart, Walgreens, Sam's Club, Costco, alongside regional brands
- Formulated strategy to augment business growth in Puerto Rico trade marketing region/Key Accounts
- Strategized and expanded business opportunities for regional tobacco portfolio advancement
- Negotiated and implemented brand programs with regional and national accounts
- Built customer willingness and capabilities to collaborate with the company on key business fundamentals and drivers
- Provided leadership and coaching to ensure the continued success of three Key Account Representatives
Regional Account Manager
Reynolds American, Inc.
08.2013 - 06.2014
- Achieved commercial goals with each account through an account plan aligned with the region and company goals
- Identified and presented recommendations to improve retail sales revenues and total category performance based on account knowledge, business objectives, and market dynamics
- Promoted Territory Managers' business acumen on their account knowledge
- Developed retail pricing strategies, balancing Company, and Account Chain objectives
- Negotiated and implemented brand programs with regional accounts
Consumer Marketing Internship
Reynolds American, Inc.
03.2013 - 08.2013
- Developed an integrated marketing campaign for Camel Snus, with an innovative vision and strategy harmonizing consumer insights and brand business objectives
- Developed the strategic framework for the Camel Snus marketing program, the program's concept, and the tactical plan across the different marketing touchpoints
- Worked with cross-functional teams for the implementation of logistics and key tactics
Territory Manager
Reynolds American, Inc.
06.2010 - 03.2013
- Participated in trade shows and industry events to represent the company and gather market insights
- Established relationships with key decision makers in target accounts to increase sales opportunities
- Analyzed customer needs and preferences to determine appropriate product offerings
- Achieved commercial goals within assignments in support of Division, Region, and Company goals
- Managed a geographic territory that covered 135 traditional and non-traditional retail outlets and larger accounts
- Expanded the territory's brand distribution by 40% during a three-year tenure, driving Camel growth from 9% to 16%, and Pall Mall from 3.5% to 8.5% SOM
- Reduced out-of-stocks for Camel SNUS from 50% to 7%
- Sold and executed national and local brand-building marketing programs and initiatives
- Built outstanding relationships with field business consultants and store personnel by providing expert tobacco category consumer insights
Resource Assistant
Riverside Unified School District
02.2007 - 06.2010
- Conducted and compiled a research analysis of different school programs
- Created a statistical support system for new enrollment, testing processes, and assessment data
- Registered, oriented, and assessed new students according to established standards and procedures
Junior Consultant
Nitlapan UCA
01.2005 - 11.2005
- Expanded client revenues and profitability by personalized business plans based on the clients need and challenges
- Facilitated the translation of business requirements into supportive solution
- Documented finding of studies and prepared recommendations
- Assisted small and medium size businesses in developing new tactics and strategies in sales, marketing, production, customer service, and financial management
Marketing Supervisor
Coca-Cola FEMSA
10.2003 - 01.2005
- Supervised and supported the execution of different trade marketing projects (Distribution and Sales)
- Assisted in marketing activities to promote products and services, working with the sales and marketing division
- Assisted in the development of projects in the areas of distribution, marketing, and sales
Education
Certification in Strategy and Business Analytics -
INCAE Business School
10.2021
Advance Google Analytics -
Google Analytics Academy
07.2021
Certification in Digital Marketing -
Georgetown University
Washington, DC08.2018
Master's degree - business administration
California Baptist University
Riverside, California12.2009
BS - Economics
Universidad Centroamericana (UCA)
10.2005
Skills
- Strategic planning
- Cross-functional collaboration
- Data-driven decision making
- Data analytics
- Operations planning
- Talent development
- Reporting management
- Teamwork and collaboration
- Team leadership
- Customer relationship management
- Operations management
- Cross-functional team coordination
Certification
- Strategy and Business Analytics
- Advance Google Analytics
- Digital Marketing
Languages
Spanish
Native or Bilingual
English
Full Professional
Italian
Limited Working
Timeline
Senior Manager Pricing & Performance-West
Reynolds American, Inc.
09.2022 - Current
Senior Division Manager
Reynolds American, Inc.
06.2016 - 09.2022
Lead Manager Coaching and Development
Reynolds American, Inc.
01.2016 - 06.2016
Lead Strategic Accounts Manager
Reynolds American, Inc.
06.2014 - 12.2015
Regional Account Manager
Reynolds American, Inc.
08.2013 - 06.2014
Consumer Marketing Internship
Reynolds American, Inc.
03.2013 - 08.2013
Territory Manager
Reynolds American, Inc.
06.2010 - 03.2013
Resource Assistant
Riverside Unified School District
02.2007 - 06.2010
Junior Consultant
Nitlapan UCA
01.2005 - 11.2005
Marketing Supervisor
Coca-Cola FEMSA
10.2003 - 01.2005
Advance Google Analytics -
Google Analytics Academy
Certification in Digital Marketing -
Georgetown University
- Strategy and Business Analytics
- Advance Google Analytics
- Digital Marketing
Certification in Strategy and Business Analytics -
INCAE Business School
Master's degree - business administration
California Baptist University
BS - Economics
Universidad Centroamericana (UCA)
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