DANIEL HARMON

DIGITAL/EMAIL MARKETING TECHNOLOGY CONSULTANT

www.linkedin.com/in/daniel-harmon-SFMC

~ Analytical leader with expertise implementing technology solutions within marketing and advertising industries. ~

Resourceful professional leveraging technical expertise with business acumen to create innovative strategies and complex solutions that empower clients. Adept at leading multiple client email implementation projects simultaneously, utilizing HTML and scripting languages to configure various platforms and emerging technologies. Skilled in sales analysis, user documentation, email quality assurance, and loyalty programs. Collaborative communicator able to interface with cross-functional departments to organize resources and achieve results.

Email Marketing Technology | Strategic Planning | Platform Implementation & Deployment | Technical Solutions Team Leadership | Coaching & Mentoring | Cross-Functional Collaboration | Technical Project Management | Data Verification & Setup | Reporting | Quality Assurance | Salesforce Marketing Cloud | Staff Training Relationship Management | Problem Solving | Conflict Resolution | Communication | User Documentation

MERKLE/DEG, Kansas City, KS

SFMC SOLUTIONS CONSULTANT | 2019–2022

Leveraging a robust background in Email Marketing Technology and Strategic Planning, I have successfully implemented and deployed SFMC platform technology as part of the GAP Team. In this role, I set up data for multiple and varied business units, closely collaborating with various departments and the client to ensure data accuracy for the fulfillment of our objectives and the achievement of overarching goals. I have been responsible for staff training and development on Salesforce Marketing Cloud, ensuring cohesion and unity in the understanding of CRM tools. Additionally, I actively engaged in quality assurance, reporting, data verification, and the creation of user documentation. Moreover, my proven capabilities in problem-solving, conflict resolution, and maintaining strong relationships have elevated team productivity, creating a harmonious cross-functional working environment. Using my expertise and technical project management skills, I offered technical solutions that created efficiencies, improved the quality of data setup and verification, and helped drive projects to completion.

DRUM AGENCY/BKV, Atlanta, GA | 2012-2019

LEAD EMAIL TECHNOLOGY SPECIALIST

Orchestrated technical management, implementation, and deployment of email campaigns and program planning for various clients. Managed end-to-end project lifecycle, overseeing processes such as building, data verification and setup, segmentation, exclusions, automations, journeys, and reporting. Communicated with clients to execute email campaigns supporting business objectives, assuring milestones and schedules are met for timely progression. Performed quality assurance analysis of emails to ensure key performance indicators are achieved in alignment with customer expectations. Collaborated with cross-functional teams to develop department protocols and guidelines that address evolving needs and identify growth opportunities.

▪ Received numerous peer-to-peer awards for outstanding efforts and performance.
▪ Team honored with Hermes Awards for excellence in creative marketing campaign.
▪ Utilized email and digital marketing platforms such as CheetahMail, MailChimp, CharityEngine, Epsilon Harmony, and SFMC.
▪ Boosted productivity of media deployments and offer implementations on clients' websites and email.
▪ Implemented QA processes and procedures for email, increasing accuracy and efficiency of implementation for deployments.
▪ Standardized QA documents resulting in consistency and time savings.
▪ Employed subject matter and interpersonal abilities to train colleagues, increasing knowledge throughout the department.
▪ Collaborated on implementation of GDOCS for email builds in SFMC for time and accuracy of implementations and deployments.

▪ SFMC Email Specialist Certification

CERTIFICATIONS: SFMC Email Specialist Certification