Summary
Overview
Work History
Education
Skills
CARRER HIGHLIGHTS
Timeline
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Daniel Hygge

Miami,FL

Summary

High-performing creative director with a passion for social media and the creative industry. 10 years of experience impacting organizational outcomes through visually stunning and engaging concept creation focused on building social communties and growing them. specialized on creating vertical content for the latest social platforms. confident in ability to collaborate with cross-functional teams to solve complex, high-stakes problems and achieve goals in a fast paced environment. committed to continuos improvement and contributing to team sucess.

Overview

13
13
years of professional experience

Work History

Creative Director

Joy Studios
03.2022 - Current
  • Directed and managed campaigns with specific focuses in order to meet needs and creative visions.
  • Developed high-impact creative trailers and promotional content for the studio social media campaigns from concept to completion.
  • Developed strategic communication and marketing plans for the studio and special projects for the artists recording at the studio.
  • Evaluated and contributed to creative team ideas and translated into actionable project plans.
  • Took advantage of my media relations to curate creative events that promoted community building and encouraged new project development by bringing together creators, artists, brands and like minded people.
  • Preserved branding standards of assigned accounts for a cohesive identify throughout all media platforms.
  • Directed the creative approach, content execution and social media launch of 2 song writing camps for Dj Khaled and Lady Gaga.
  • Actively propose innovative project ideas and bring important relations to the studio encouraging company growth and expansion.

Head of Media

Musicasa
04.2021 - Current
  • Developed social media strategies and converted ideas into concrete tasks and delegating tasks to teams and departments.
  • Coordinated the launch of media campaigns with marketing, communications and sales departments.
  • Reviewed and analyze information about kinds of audiences targeted by different media and approximate size each group.
  • Discussed marketing goals with the CEO and COO to identify needs and articulate details to Musicasa's investors.
  • Established departmental policies, yearly objectives, areas of opportunity and goals related to sales and budgeting.
  • Determined optimal combination of media platforms for social media campaigns and allocated resources according to consumer data analysis.
  • Handled external communications with media and public relation teams.
  • Increased brand awareness by 50% through creation of social media campaigns, influencer marketing and experiential marketing production.
  • Oversaw annual budget of company and made cost recommendations.
  • Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
  • Managed 4 employees in the marketing and media departments at Musicasa.
  • Increased concert revenue generation by 43% over the spam of 1 year by creating organic vertical format social media campaigns with a focus on community building and belonging.
  • Cut delivery times and took advantage of the immediacy of ready projects through proactive tracking and monitoring of project timelines and innovative film quality shot on iPhone techniques that ensured fast and visually stunning social media campaigns.

Creative Consultant & Social Media Producer

Sony Music Latin - Iberia
01.2020 - 04.2022
  • Handled client communications and led meetings, providing clear direction and consistent updates on design progress and project execution.
  • Managed and mentored internal team of digital designers and extended team of regular freelance designers.
  • Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
  • Understood, educated and presented to company and to clients project briefings and social media strategies.
  • Created suite of reactive KPIs spanning growth and brand and tied back to business objectives.
  • Partnered with design to create the brand identity of 5020 Studio and shape strategic and creative output of growth channels.
  • Coordinated with social media, public relations and other teams to execute product introductions.
  • Worked with the marketing team to design and execute the launching campaign of the 5020 Studio.
  • Collaborated on writing the copy, sound design and editing of the campaign intro and bits for the launching campaign of 5020 studio.
  • Oversaw the development of Desde Casa Estudio program, from the initial idea to launch of the program. Leading the project branding, creative direction and social media strategy. As well as directing and executing content production during the duration of the project.
  • Directed and executed social media campaign for song/album releases with a focus on organic vertical content with transmedia storytelling strategies.

Creative /Marketing Consultant

Warner Music Group Corp.
01.2020 - 01.2021
  • Collaborated with A&R team and the artist marketing team to launch song/album release social media campaigns for different artist.
  • Regularly updated and edited content for th pre-launch, launch and wrap up of song/album release campaigns.
  • Consulted with the A&R team and artist on creative conceptualizations and developed innovative, high-impact proposals for song/album releases.
  • Directed social media campaigns for 30 + Warner artists, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals.
  • Traveled nationally and internationally to direct and/or execute social media campaigns productions,
  • Forecasted marketing trends based on previous data to adjust campaigns and maximize organic reach of song/album release

Social Media Producer

Rich Music
01.2019 - 01.2020
  • Created content strategies for digital media and implemented transmedia storytelling techniques across artist: (Sech, Dalex, Justin Quiles, Dímelo Flow) accounts as well as the label’s account
  • Collaborated with team reviewing songs and brainstorming concepts for future strategies
  • Responsible for the pre and post production of organic content aligned with the social media strategy
  • Captured footage during songwriting sessions, recording sessions, photoshoots and video-shoots with the goal of gathering all necessary content for for the promotion of the song’s strategy across all social media platforms.
  • Hosted creative-brainstorming sessions for music videos and social media campaigns
  • Toured with the artist as Director of Content for special events such as: Latin Grammys, Viva Latino, iHeart Radio, and Latin Billboards
  • Developed professional relationships with the artists to understand their vision.
  • Coordinated and managed songwriting sessions with artists and songwriters
  • Created workflows within the marketing department to secure the deadlines were met nd up to date with social media's immediacy
  • Proved successful working within tight deadlines and fast-paced atmosphere.
  • Hired, managed and supervised marketing team composed of 4 employees.
  • Kept assets organized during and after project completions, resulting in structured archive of content.

Multimedia Producer

IEntertain INC
07.2012 - 01.2019
  • Managed company social media pages and increased social media presence, monitoring user engagement for the following clients: Sony Music Latin, T-Mobile, Discovery Channel, Pepsi, Univision, Starbucks, Ford, Universal Music, Benihana, Telemundo.
  • Shaped strategic direction of copy by collaborating with marketing and marketing partners.
  • Managed the post production cycle for music and corporate videos
  • Lead brainstorming meetings for songs and album releases and oversaw production process during recording sessions
  • Increased brand awareness through creation of innovative social media campaigns and organic content.
  • Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
  • Develop a consistent tone of voice that aligns with the brand and its goals
  • Set and maintained high standards of quality for over 4-6 projects monthly.

Education

Bachelor of Science - Business Administration

Miami Dade College
Miami, FL

Bachelor of Arts - Music Production

Miami Dade College
Miami, FL

Bachelor of Arts - Mass Communications

Nova Southeastern University
Davie, FL

Skills

  • Creative Team Collaboration
  • Photographic Editing
  • Creative Vision Development
  • Concept Pitching
  • Art Direction / Art Composition
  • Creative Team Leadership
  • Bilingual Spanish and English
  • Multi-Instrumentalist, songwriter and producer
  • Editing Software Expertise: Final Cut, Adobe Premier and Adobe Creative Suite, Logic and Protools
  • Multimedia Artist/painter
  • Storytelling

CARRER HIGHLIGHTS

 

Live covered for social media the following events. executing and posting the organic creative content strategy in real time. generating between 30%-50% more traffic and egagement to accounts. while providing each community with film like exclusive content.


 

MTV Music Awards (2022)

Latin Grammys (2019, 2021, 2022)

Billboards 

Premios Juventud 

Viva Latino Spotify concert 

Redbull Batalla (2022)

Meta/Facebook conference (2022)

Miami Tech Week 

iii Points Festival

Miami Open 

Mercedes Benz Mexico Fashion Week 

Lady Gaga Foundation songwritting camp

Miami Heat half times


 

Creative concept creation and execution of social media campaigns for the following artists and their song/album releases


 

Rauw Alejandro

Llane

Samy Hawk / Pepsi commercial

Sech

J Quiles

Dalex

Carlos Vives

Kany Garcia

Zion & Lenox 

CNCO


 

Directed a vertical content social media campaign for the launch of the 5020 Sony Music Studio located in miami. focused on recording the 1 year studio renovation process until launch. in addition to creating the social media strategy for community growth and engagement.



Timeline

Creative Director

Joy Studios
03.2022 - Current

Head of Media

Musicasa
04.2021 - Current

Creative Consultant & Social Media Producer

Sony Music Latin - Iberia
01.2020 - 04.2022

Creative /Marketing Consultant

Warner Music Group Corp.
01.2020 - 01.2021

Social Media Producer

Rich Music
01.2019 - 01.2020

Multimedia Producer

IEntertain INC
07.2012 - 01.2019

Bachelor of Science - Business Administration

Miami Dade College

Bachelor of Arts - Music Production

Miami Dade College

Bachelor of Arts - Mass Communications

Nova Southeastern University

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Daniel Hygge