Daniel J Rickard

Developed and strengthened customer relationships across Northern CA, Northern NV, and the Pacific Northwest to successfully promote and expand SBM product distribution. A results-driven and energetic leader with strong decision-making, problem-solving skills, and a focus on operational excellence to drive sales growth and revenue expansion

• Ed Casey: Buyer - Friedman's Home Improvement
• Iris Wilhelm-Norseth: Buyer - City Mill Home Improvement Center
• Jeff Christian: Buyer - SummerWinds Nursery
• James Jessup: Buyer - Green Acres Nursery & Supply
• Martin Van Royen: Key Accounts - BFG Supply
• Laura Freeman: Buyer - Emigh's Ace Hardware

• Secured incremental orders through situational analysis, marketing research, and fact-based selling in presentations to Big Box Regional VPs.
• Increased ROI for Independent Garden Centers, ACE, and True Value by incorporating Instant Savings and ad plans into dropship programs.
• Successfully launched Natria, securing new distribution and driving sales growth with City Mill.
• Exceeded $10M+ in sales with an average of 5% YOY growth, improving business turnover and divisional performance.
• Managed Home Depot and Lowe’s accounts, overseeing 150+ Big Box stores across the territory, using expert negotiation and relationship-building.
• Led and aligned teams with organizational goals, achieving 100% completion of corporate training and leadership programs.
• Recruited, trained, and managed 10+ full-time seasonal employees and 36+ weekend salespeople during peak seasons.
• Oversaw sales and product knowledge training for Big Box stores, Garden Centers, ACEs, and large multi-location chains like Green Acres, Friedmans, SummerWinds Nursery, and Wilco Farm Stores.