Daniel Kelly Jr.

Direct the development and promotion of Cleveland Clinic Laboratories marketing campaigns and website content development

• Work in conjunction sales, physicians, and clinical staff in the development and evaluation of comprehensive marketing and advertising strategies and direct the implementation of marketing tactics and adherence to brand.
• Plan, manage, and attend local, national, and international trade show events and industry meetings and work exhibit booth for lead generation.
• Execute all aspects of trade show orders, coordination of staff, and onsite partners to ensure flawless experience.
• Manage marketing portfolio including literature, video, web content, signage, trade show booths, advertising, and social media.
• Oversee direct marketing reports, goal setting and performance evaluations.
• Salesforce and Microsoft Dynamics 365 CRM Administrator for sales and marketing teams.
• Project manager for various new business development across institutes, working closely with physicians, laboratory managers, sales, and administration.
• Develop external client communications and targeted marketing.
• Responsible for creation, development, production, and promotion of Pathology Insights video series.
• Social media manager for laboratory outreach team.
• Work directly with sales and administrative teams for the purpose of new business generation, client retention, and revenue growth.
• Owner of marketing budget planning and financial tracking.
• Elevated role from Marketing Associate in 2014, Marketing Project Manager in 2019, and Marketing Manager II in 2023.

• Developed and managed digital content, marketing, and merchandising strategies for American Greetings Interactive owned websites and licensed properties.
• Partner Manager for more than 10 licensed content and properties, collaborating with a wide range of third-party clients for the development of content plans, brand adherence, project approvals, timelines, and contract and licensing terms.
• Managed content for ecommerce platforms including Facebook, web-to-mobile, mobile platforms, and partner sites.
• Project and Partner Manager for mobile website operation, overseeing launch of mobile site, implementation of new content, brand strategies, technological updates, and account managing with hosting partner.
• Supervised team of three Content Coordinators.

• Provided critical support to Product Managers in the development of new business planning.
• Created reports ensuring maximum productivity including line offering, caption mix, and competitive analysis.
• Lead analyst in launch of Marketing Operations team to implement improved distribution strategies.
• Developed distribution plans and made recommendations to realize cost effective methods.

• Managed levels of inventory in distribution centers,
• Prepared, balanced, and released inventory based on the occasion plan and supply chain needs,
• Developed and updated item level production forecasts,
• Monitored sales, carryover, returns, and production completions,
• Assisted in preparation of quarterly and annual financial estimates.

• Performed intensive collections on delinquent accounts of independent stores and chain retailers.
• Handled a high volume of calls from accounts and sales field representatives.
• Conducted research on customer accounts to identify and rectify invoice issues.
• Worked directly with Account Managers and Field Sales for product shipping and credit inquiries.

• Analyzed consumer credit applications and reporting agency reports to make prudent credit decisions
• Negotiated terms and conditions of loan decisions with personal loan customers as well as retailer stores to ensure credit quality and profitability
• Developed long-range credit goals and strategies for clients
• Conducted collections calls by phone and in-person.