Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Daniel Klein

San Diego

Summary

Over 10 years of eCommerce, digital marketing, and management experience - including four years as an Account / Client Manager at Amazon, five years running Amazon 1P & 3P accounts in-house for brands/manufacturers, and several years of experience working with Amazon agencies and SaaS service providers. Altogether, this has brought me to Upstream, where I lead the Amazon and Walmart Account Management and Digital Marketing Services Division.


A results-oriented professional with significant experience in leadership roles. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals.

Overview

11
11
years of professional experience

Work History

VP, E-commerce and Amazon Strategy

Upstream
01.2022 - Current
  • Create end-to-end strategies across the Amazon ecosystem – from opportunity analysis to operational management and organic content creation to paid advertising
  • Oversee both 1P and 3P day-to-day Amazon program operations for clients across multiple categories
  • Concurrently own P&L and create SOP’s for client servicing, business development, pricing & contracts, presentations, & reporting.

Director of Sales

Sengled
02.2021 - 02.2022
  • Responsible for driving Amazon retail (1P) and 3P strategy, and managing the Amazon vendor & Alexa device team relationships
  • Other responsibilities included: Represent & sell Sengled’s 5 brands/100 SKUs in Smart Home Lighting/Electronics, Day-to-Day management of Seller Central / Vendor Central accounts & Ad campaigns, Manage purchasing, pricing, promotions, and terms negotiations w/Vendor Manager, Guide corporate decision-making and strategy for our executive team in China, Manage a 25-person team of sales and operations representatives in China & US

Sr. National Account Manager

Apex Tool Group
06.2018 - 02.2021
  • Managed a cross-functional team to manage our Amazon retail/vendor relationship, while delivering sales and profitability targets for the account
  • Other responsibilities included: Manage an 16-person cross-functional team for operational execution and strategy - including customer service, supply chain, marketing, demand planning, digital marketing, product management, outside ad agencies, and 3rd-party service providers, Design and implement merchandising and digital marketing activities, while owning entire P&L, Weekly reporting of metrics including advertising ROAS

ECommerce Category Manager

Newell Brands
04.2017 - 06.2018
  • Managed Newell’s vendor relationship with Amazon
  • Maintaining the day-to-day operations, while delivering sales and profitability targets for account
  • Support the digital forecasting process to maintain adequate in-stock levels
  • Coordinate with cross-functional teams: marketing, supply chain, warehousing, and demand planning
  • Portfolio includes over 20 brands and 12,000 SKUs across the Office, Baby, Kitchen, & BISS

eCommerce Account Manager

Amazon
04.2013 - 04.2017
  • Manage a portfolio of high-revenue 3rd party merchant account/relationships
  • Primary point of contact on projects, maintaining consistent communication with stakeholders
  • Consult merchants on procurement, SEO, maximizing eCommerce tools, integrating Amazon UI applications, inventory management, and PPC advertising campaigns
  • Consultative sales of additional products/features for driving client sales (FBA, Sponsored Ads)
  • Maintain Salesforce tracking and dashboards

Education

MBA -

Seattle University

BA - Business Administration & Marketing -

University of Washington

Skills

  • Business Development
  • Contract Negotiation
  • Sales Leadership
  • Process Improvement
  • Staff Development
  • Data Analysis
  • Market Research
  • Performance Metrics Analysis
  • Account Management
  • CRM Software
  • Strategic Planning
  • Policy and Procedure Development
  • Budgeting and Forecasting
  • Customer Relationship Management
  • Stakeholder Engagement
  • Cross-functional Team Leadership
  • Project Management
  • Marketing Strategy

Websites

Timeline

VP, E-commerce and Amazon Strategy

Upstream
01.2022 - Current

Director of Sales

Sengled
02.2021 - 02.2022

Sr. National Account Manager

Apex Tool Group
06.2018 - 02.2021

ECommerce Category Manager

Newell Brands
04.2017 - 06.2018

eCommerce Account Manager

Amazon
04.2013 - 04.2017

MBA -

Seattle University

BA - Business Administration & Marketing -

University of Washington

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Daniel Klein