Summary
Overview
Work History
Education
Skills
Timeline
Generic

Daniel Klimpel

Sports Marketing Leader
Memphis,TN

Summary

Accomplished Sports Marketing Leader with a proven track record at the Houston Astros and the Memphis Grizzlies, adept in leveraging brand marketing and project management skills to drive innovative campaigns and maximize revenue. Expert in media strategy and marketing analytics, consistently delivering impactful results through strategic planning and effective team leadership.

Overview

12
12
years of professional experience

Work History

Director of Marketing

Memphis Grizzlies
05.2024 - Current
    • Defines and implements the overarching marketing vision, using a data driven approach that encompasses innovative omni- channel strategies, customer personas, and journey mapping
    • Drives the development and implementation of marketing and paid advertising strategies and campaigns to maximize revenue (ticket sales, corporate partnerships), and grows and engages our fan base
    • Oversees the Digital Marketing and Marketing Operations teams, providing guidance and feedback to ensure the execution and success of marketing plans, goals and objectives
    • Manages and optimizes processes and workflows within the marketing operations team, develops and implements robust paid advertising strategies across various platforms to maximize revenue streams establishing best practices to streamline project execution and ensure the successful implementation of marketing campaigns and initiatives.
    • Leads the development and execution of comprehensive marketing plans and campaigns across various channels, including email, SMS, paid advertising, website and mobile app.
    • Leads major revenue-generating marketing projects, communicate strategies, plans, and roadmaps, and cultivate strategic partnerships within the organization.

Director of Advertising and Digital Marketing

Houston Astros
03.2022 - 05.2024
    • Developed and executed strategic media plans for promotions, events, sponsor initiatives, and community initiatives, ensuring holistic and cohesive approaches across all mediums.
    • Drove the overall social media strategy for the club, aligning it with advertising efforts and organizational marketing goals.
    • Collaborated with the Business Analytics team to create and identify fan segments and profiles, delivering targeted advertising campaigns to the relevant audience.
    • Evaluated current marketing programs and support the marketing strategy for minor league affiliates, Houston Open, Spring Training, and other events.
    • Measured the effectiveness of advertising through ticket conversion and ROI analysis.
    • Lead marketing efforts across the organization as a project manager, coordinating with Ticket Sales, Sponsorship, Community, and Analytics teams.

Senior Manager of Promotions and Events

Houston Astros
11.2019 - 03.2022
  • Developed the promotional calendar and oversee the systematic project tracking system, ensuring timely execution of premium item processes.
  • Managed end-to-end planning and execution of premium item processes, strategically managing vendor relationships.
  • Oversaw large-scale and milestone events in partnership with the marketing and operations teams.
  • Was accountable for key marketing revenue programs, such as Commemorative Brick Programs and Astros Buddies.
  • Lead cross-functional project management for promotions and grassroots initiatives, including planning, budgeting, and resource requirements.
  • Managed annual promotions and grassroots department planning and budget management.
  • Collaborated with the Producer/Production Manager to execute the in-game experience.
  • Ideated, managed, and drove the execution of on-field activities pre-game, in-game, and post-game.
  • Partnered with Sponsorship and Community departments to activate and deliver experiential assets for sponsors.
  • Utilized customer insights and key performance metrics to evaluate the success of initiatives and provide postmortem insights.

Manager of Promotions and Events

Houston Astros
12.2018 - 11.2019
  • Coordinated activities, logistics, and execution of marquee/cornerstone marketing events.
  • Was accountable for managing and developing the Astros Buddies kids club.
  • Supervised the execution and implementation of the Astros Commemorative Brick Program.
  • Developed the promotional calendar and oversaw the systematic project tracking system for premium item processes.
  • Managed on-field activities pre-game, in-game, and post-game.
  • Collaborated with Ballpark Entertainment for milestone pre-game ceremonies.
  • Liaised with Building Operations and Special Events teams for communication of marketing initiatives and operational needs.

Marketing Promotions and Events Coordinator

Houston Astros
01.2017 - 12.2018
  • Coordinated activities, logistics, and execution of large-scale and milestone marketing events.
  • Assisted in the systematic project tracking system for premium item processes.
  • Developed premium item one-sheets for Sponsorship Department.
  • Collaborated with television partner for pre-promotion of promotions.
  • Supported promotional and on-field activities during Astros home games.
  • Assisted Fan Experience Dept in milestone pre-game ceremonies.
  • Managed Commemorative Programs and Fan Affinity programs.
  • Managed Astros Buddies Kids Club, including website content development, communication plans, and customer fulfillment.

Entertainment Intern

Washington Nationals
04.2016 - 12.2016
  • Responsible for pre-game preparation and ceremonies, including coordination of in-game entertainment and television broadcasting activities, promotional activities, and post-game entertainment.
  • Coordinated and executed pre-game activities including National Anthem, Color Guard, First Pitch, VIPs, Ceremonies, and on field activations.
  • Managed in game entertainment team for coordinated activation and fan interactions to provide an outstanding fan experience.
  • Coordinated creative development of award-winning Racing Presidents skits, themes and ideas.
  • Helped manage in game races and outside park appearances for Screech and the Racing Presidents.

Business Manager

Zachry Construction Corporation
06.2012 - 08.2015
  • Controlled a 1.1 billion dollar project's finances for the Zachry Odebrecht Parkway Builders Joint Venture that built the Grand Parkway in Houston, TX. The largest and fastest project ever built in under TxDOT.
  • Performed accounting processes such as payroll, AP/AR, commitments, purchasing, budgets, financial reporting, payroll, employment, project startup, project closeout and equipment reporting.
  • Assisted the project team with forecasting and financial analysis.
  • Ensured compliance to contract specific compliance regulations.
  • Managed a group of teams to complete required A/P and Payroll tasks across the project.

Education

MBA - Sports Marketing

University of Oregon
Eugene, OR
05.2001 -

BBA - Marketing

Texas Tech University
Lubbock, TX
05.2001 -

Skills

Brand Marketing

Project Management

Marketing Analytics

Content Strategy

Media Strategy

Brand Marketing

Timeline

Director of Marketing

Memphis Grizzlies
05.2024 - Current

Director of Advertising and Digital Marketing

Houston Astros
03.2022 - 05.2024

Senior Manager of Promotions and Events

Houston Astros
11.2019 - 03.2022

Manager of Promotions and Events

Houston Astros
12.2018 - 11.2019

Marketing Promotions and Events Coordinator

Houston Astros
01.2017 - 12.2018

Entertainment Intern

Washington Nationals
04.2016 - 12.2016

Business Manager

Zachry Construction Corporation
06.2012 - 08.2015

MBA - Sports Marketing

University of Oregon
05.2001 -

BBA - Marketing

Texas Tech University
05.2001 -
Daniel KlimpelSports Marketing Leader