Daniel Langston
Atlanta,GA
Summary
Results-driven marketing professional with a robust background in project management and campaign execution. Proven ability to streamline processes and improve collaboration within teams to achieve optimal outcomes. Known for adaptability, problem-solving skills, and focus on delivering impactful marketing solutions.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Consultant, Marketing Projects
The Coca-Cola Company
09.2023 - Current
- Managing $30M strategic initiative, delivering data-driven marketing strategies to strengthen Coca-Cola’s market presence.
- Led 100+ experiments across Trademark, Sparkling, and Hydration brands, leveraging analytics to optimize performance.
- Director of North America Marketing to Marketing Sizzle Videos while exploring Generative AI-driven sizzle video production, improving content quality and reducing costs/timelines by 75%.
- Oversaw North America E@S Tracker, managing 100+ initiatives to drive continuous improvement and innovation.
- Developed crisis toolkits for bottler network, ensuring merchandising continuity during high-impact events.
- Facilitated cross-functional collaboration across Brand, Integrated Marketing, Sports Marketing, Human Insights, Customer Marketing, and Global teams to accelerate experimentation.
Brand Partnership Outside Account Executive
iHeartMedia
04.2023 - 09.2023
- Self-prospected 100% of businesses nationally for potential OTT, radio, podcast, data, digital, and influencer marketing.
- Collaborated with C-level representatives, conducting high-level conversations to implement marketing strategies.
- Curated a strong understanding of marketing tactics from upper funnel brand awareness to lower funnel lead conversion.
- Developed podcasting campaign at $50,000 for Rebalance Health, using influencers Chelsea Handler and Alec Baldwin.
- Account Owner for the collaboration between iHeart and Georgia Tech to revitalize the GT 'Block Party,' showcasing B-list artists.
- Spearheaded Dr. Pepper account to promote drinks in the local Atlanta market, accomplishing through on-site activations.
- Solved client issues by asking discovery questions to uncover the correct marketing strategy to accomplish client KPIs.
- Presented tailored advertising solutions that aligned client goals with iHeartMedia's offerings.
- Collaborated with internal teams to create effective marketing campaigns for diverse clients.
Corporate Partnership Seasonal Assistant
Atlanta Falcons and Atlanta United AMBSE
08.2022 - 04.2023
- Directed Publix Homegating activation for Falcons away games over 18 weeks, boosting fan engagement and brand visibility.
- Supported 65 corporate partners worth $105M in sponsorship revenue, ensuring flawless activation.
- Presented partnership proposal (e.g., Falcons + YMCA) with integrated signage and digital campaigns.
- Collaborated cross-functionally with Marketing and Community Relations to execute activations.
- Coordinated Ticketmaster email campaign, acting as liaison between creative and activation teams.
Membership Consultant
Atlanta Hawks
10.2021 - 08.2022
- Delivered consultancy services to B2B and B2C clients across the Atlanta Metro area, driving growth and retention.
- Secured $90K in new memberships and $100K in ticket sales through strategic business development initiatives.
- Managed 50+ accounts, conducting 3–4 high-impact presentations weekly to convert prospects.
- Maintained a strong B2B cadence with enterprise clients, including Google Fiber.
- Executed high-volume outreach (50–100 calls and 50 emails daily) using a refined touchpoint strategy to maximize conversions.
- Achieved 80% renewal rate by building trusted client relationships and delivering exceptional service.
- Leveraged CRM and analytics platforms (Salesforce, Archtics, Tableau) to optimize sales performance and reporting.
Marketing Specialist
Muldrow Marketing
08.2021 - 10.2021
- Developed, managed, and oversaw all social media and business plans for 10 different companies.
- Created and executed marketing strategies through websites averaging a 4.2% conversion rate across all companies.
- Provided $15,000 in new business for all clients within one month via social media.
Director of Marketing
The WOLF Internet Radio
12.2020 - 06.2021
- Served as team leader for marketing, Drove listenership up 22%, and reached targeted audience by advertising using advanced methods.
Social Media Intern
Roof Commander
05.2020 - 08.2020
- Developed engaging content for social media platforms to enhance brand visibility.
Education
Bachelors Degree - Marketing
University of West Georgia
05-2021
Skills
- Strategic business planning
- Account Management
- Digital advertising
- Analytical Thinking
- Project Management
- Problem-solving
- Attention to detail
- Client relationships
- Time Management
- Generative AI
Certification
- CrossTrainU (The Coca-Cola Company)- University of Georgia / Jul 19, 2024
- SharePoint Connect Certification - Coca-Cola / Oct 2, 2025
Awards and Achievements
CrossTrainU FIFA Sustainability Project Winner University of Georgia / May 20, 2024, Experimentation @ Scale Breakthrough Award Coca-Cola Global / Dec 17, 2024
Career Preferences
Career Preference: Beyond current role – with bigger responsibility, scale and/or impact
Timeline
Consultant, Marketing Projects
The Coca-Cola Company
09.2023 - Current
Brand Partnership Outside Account Executive
iHeartMedia
04.2023 - 09.2023
Corporate Partnership Seasonal Assistant
Atlanta Falcons and Atlanta United AMBSE
08.2022 - 04.2023
Membership Consultant
Atlanta Hawks
10.2021 - 08.2022
Marketing Specialist
Muldrow Marketing
08.2021 - 10.2021
Director of Marketing
The WOLF Internet Radio
12.2020 - 06.2021
Social Media Intern
Roof Commander
05.2020 - 08.2020
Bachelors Degree - Marketing
University of West Georgia