Dan Lara
Gaithersburg,MD
Summary
Accomplished Assistant General Manager at REI with a proven track record in operations management and staff development. Excelled in relationship building, leading to significant improvements in customer satisfaction and business development. Skilled in strategic planning and vendor relationship management, achieving notable efficiency and productivity targets.
Overview
12
12
years of professional experience
Work History
Assistant General Manager
REI
07.2022 - 10.2024
- Analyzed district and store reports to identify strategies for improving metrics.
- Managed and delegated priorities to a team of 8 managers.
- Created a positive employee experience through an LOD program and engagement.
- Recognized and developed top performers while also evaluating performance.
- Oversaw and engaged in local organizations, community events, and vendor relations.
- Oversaw store budget, hiring and training
Retail Sales Manager
REI
05.2019 - 07.2022
- Managed day-to-day staffing and handled scheduling for all store employees.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
Sales Lead
REI
08.2017 - 05.2019
- Used POS system to process sales, returns, online orders, and gift card activations.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Provided ongoing coaching to team members, fostering a supportive environment that encouraged professional growth and skill development.
- Maintained current knowledge of evolving changes in marketplace.
Sales Specialist
REI
Manhattan Beach, CA
04.2013 - 06.2017
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Worked well in a team setting, providing support and guidance.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Education
Bachelor of Science - Geology
California State University, Long Beach
Long BeachSkills
- Staff Management
- Relationship building
- Inventory Control
- Operations Management
- Staff Development
- Training and development background
- Customer Relationship Management (CRM)
- Budget Control
- Business Development
- Process Improvements
- Vendor Relationship Management
- Strategic Planning
Timeline
Assistant General Manager
REI
07.2022 - 10.2024
Retail Sales Manager
REI
05.2019 - 07.2022
Sales Lead
REI
08.2017 - 05.2019
Sales Specialist
REI
04.2013 - 06.2017
Bachelor of Science - Geology
California State University, Long Beach
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