Daniel Lawrence
Las Vegas,NV
Summary
Performance driven, self-motivated sales professional with over 25 years of experience in both On and Off Premise accounts as well as Resort accounts sales. Strategic thinker known for generating growth in market share through superior product knowledge, account management and customer focused approach. Skilled professional with demonstrated ability to differentiate products lines in a competitive, saturated territory and developed a reputation for knowledge, follow-through, and dependability that has translated into revenue growth and market share.
Overview
28
28
years of professional experience
Work History
Sales Consultant Resorts Division
Southern Glazer's Wine and Spirits
05.2021 - Current
- Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.
- Boosted customer satisfaction by providing personalized consultations and tailored product recommendations.
- Contributed to a positive work environment by supporting fellow Sales Consultants in achieving their individual goals and targets.
- Attended ongoing training sessions to stay current on industry trends, market conditions, and product offerings – applying knowledge gained to better serve customers.
- Conducted comprehensive product demonstrations for clients, resulting in increased understanding of features and benefits.
Resorts Spirits and Beer Territory Manager
Southern Glazer's Wine and Spirits
01.2011 - 10.2020
- Assisted and coordinated large scale events as part of strategic marketing and promotional concepts to enhance sales for the Las Vegas Convention Center, Super Bowl, March Madness, The Rodeo, and Life is Beautiful
- Met and exceeded monthly case-sales and distribution goals and dollar volume expectations
- Curated cocktail and beer menus for wide variety of customers and industries including restaurants, pools, casino floor, banquets, and special events
- Successfully maintained a 13 Million dollar annual account base which included Boyd Gaming, Golden Entertainment Casinos, South Point Resort, Golden Nugget, Marshall Retail Group, Las Vegas Convention Center, and several others
- Developed and maintained excellent relationships with suppliers and brand managers resulting into ability to meet and exceed outlined sales objectives.
Luxury Spirits Brand Specialist
Southern Wine and Spirits
01.2010 - 01.2011
- Presented luxury and artisan spirits to large number of on and off-premise and Resort accounts
- Conducted spirits training and seminars for bar and restaurant staff to increase product knowledge, utilization and sales
- Initiated 10 private barrel programs for major, local retail establishments and hotels
- Assisted colleagues with distribution of new specialty brands for hotel and retail accounts.
Sales Representative
Young's Market Company
01.1998 - 01.2010
- 3-time 'Salesman of the Year' (top increase in dollar volume/goal attainment)
- 10-time 'Salesman of the Quarter' (top increase in dollar volume/goal attainment)
- Outpaced yearly goals standards by 15%
- Increased annual dollar volume on an average of 5% for the last 10 years
- Successfully maintained a 50-account book of business
- Developed and maintained positive customer relationships and called on all accounts on a scheduled basis
- Developed personal sales calls strategies to maximize dollar volume and case sales
- Proactively researched industry trends and standards via the web, i.e
- Wine Spectator Ratings, Robert Parker Ratings, and general wine and spirit ratings throughout the world
- Frequently attended industry events and seminars to attain competitive edge
- Territory is routinely used for supplier surveys due to the superior customer relationships and dominance of Young's Market Company products.
Sales Representative
Young's Market Company
01.1998 - 01.2010
- 3-time 'Salesman of the Year' (top increase in dollar volume/goal attainment)
- 10-time 'Salesman of the Quarter' (top increase in dollar volume/goal attainment)
- Outpaced yearly goals standards by 15%
- Increased annual dollar volume on an average of 5% for the last 10 years
- Successfully maintained a 50-account book of business
- Developed and maintained positive customer relationships and called on all accounts on a scheduled basis
- Developed personal sales calls strategies to maximize dollar volume and case sales
- Proactively researched industry trends and standards via the web, i.e
- Wine Spectator Ratings, Robert Parker Ratings, and general wine and spirit ratings throughout the world
- Frequently attended industry events and seminars to attain competitive edge
- Territory is routinely used for supplier surveys due to the superior customer relationships and dominance of Young's Market Company products.
Chain Accounts Manager
Young's Market Company
01.1997 - 01.1998
- Selected to train and develop new representatives for chain accounts
- Promoted to San Francisco off-premise, broad-market division
- Successfully maintained accounts, grew revenue, detailed brand features and benefits, and known for excellent customer relations
- Territory was routinely used for supplier surveys due to the superior customer relationships and dominance of Young's Market Company products.
Education
1yr - Electrical Engineering
Nevada Reno
AA - Electrical Engineering
Chabot College
01.1994
Skills
- Product and service knowledge
- Strategic Planning
- Consultative Sales
- Territory Management
- Sales proposal creation
- Upselling and Cross Selling
- Sales Development
- Staff Training
- Business Development
- Goal-Driven
- Product Knowledge
Accomplishments
2022 & 2023 Proof Champions Club Best of the West Winner.
YTD ranked #1 of 4397 Sales Consultants in SG Sales Process.
Over 1900 New POD R12
+14% Sales growth R12
References
- TJ McNally, Corporate Director of Beverage for Boyd Gaming, 702-595-8153, tjmcnally@boydgaming.com, Have known TJ McNally since 2015
- Clyde Burney, Vice President of Craft & Import Beer Business Development, 702-296-1241, cburney@sgws.com, Have known Clyde Burney since 2010
- Keith Timmons, Director of General Market at Southern Glazier's Wine & Spirits, 702-203-1852, keithtimmons@sgsw.com, Have known Keith Timmons since 2015
- Sig Rogich, President at Rogich Communications Group, 702-796-1773, sig@lasvegaspr.com, Have known Sig Rogich since 2005
- Chris Cole, Vice President at Rogich Communications Group, 702-279-0004, chris@lasvegaspr.com, Have known Chris Cole since 2005
Timeline
Sales Consultant Resorts Division
Southern Glazer's Wine and Spirits
05.2021 - Current
Resorts Spirits and Beer Territory Manager
Southern Glazer's Wine and Spirits
01.2011 - 10.2020
Luxury Spirits Brand Specialist
Southern Wine and Spirits
01.2010 - 01.2011
Sales Representative
Young's Market Company
01.1998 - 01.2010
Sales Representative
Young's Market Company
01.1998 - 01.2010
Chain Accounts Manager
Young's Market Company
01.1997 - 01.1998
1yr - Electrical Engineering
Nevada Reno
AA - Electrical Engineering
Chabot College
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