Daniel Loftus
Brooklyn,NY
Summary
Marketing and communication professional with blended skills in storytelling, data analysis and audience interaction.
Overview
7
7
years of professional experience
Work History
Public Relations Coordinator
Brooklyn Nets
09.2022 - Current
- Created and maintains a dedicated media website, leading to over 10,000 page visits in its first five months
- Develops authentic relationships with team personnel (players, coaches and front office staff) and media, serving as a liaison during games, media day, press conferences, community appearances and other public-facing events
- Manages all on-site media operations, including press appearances, content opportunities and partnership appearances for Nets players at tentpole events, including NBA All-Star Weekend, NBA Summer League and the NBA Draft
- Conducts thorough research of players’ backgrounds and interests to assist in the creation of player-specific media strategies for community events, paid appearances and internal and external features
- Researches and publishes daily game notes, which includes detailed analysis of player and team statistics to assist broadcasters and other media with the story of recent performance
- Serves as lead writer and editor for press releases, advisories, media guides and biographies shared with media
Athletic Communications Assistant
Fighting Irish Media
08.2021 - 06.2022
- Assisted the communications and social media efforts for the ice hockey and football programs, which included solely managing the Instagram, Twitter and Facebook pages for the hockey team during their 2021-22 campaign
- Wrote football player biographies published on FightingIrish.com, assisted in media availabilities during spring practice and helped manage spring game media operations and new head coach Marcus Freeman’s introductory press conference
- Wrote web stories and created social media graphics utilizing Adobe Photoshop for Notre Dame Hockey’s content channels (web and social)
Athletic Communications Assistant
Syracuse University Athletic Communications
09.2018 - 05.2021
- Served as a contact for women’s basketball, rowing, field hockey, women’s lacrosse, and women’s soccer programs while assisting other programs over three years
- Crafted game previews, recaps, feature stories, website biographies and press releases published on Cuse.com and maintained website through SIDEARM Sports
- Created media guides, game notes and various materials distributed to press utilizing Adobe InDesign
Communications Intern
National Football League (NFL)
07.2020 - 08.2020
- Served as team’s communications lead in the NFL’s inaugural Seed Kit Challenge program to address and solve business problems while shadowing league’s communications department
- Collaborated with the league’s youth football outreach team to develop virtual programming and presented to NFL executives
- Directed a social media audit of @PlayFootball and developed PR plan and social media content strategy for fall 2020
PR and Marketing Associate
EONXI Ventures
01.2020 - 04.2020
- Led publicity efforts for venture company investing in technology and fan experience companies
- Developed web presence for the organization through website copy and design
- Created two iterations of the venture pitch deck to be used in acquiring new companies and investors
- Developed comprehensive social media strategy and calendar revolving around influencer marketing
Athletic Communications Assistant
Xavier University Athletics
05.2019 - 08.2019
- Assisted in the creation of social media content (video) for the various Xavier Athletics accounts
- Organized and detailed the profiles of Xavier Athletic Hall of Fame candidates
- Aided the department in the creation of their Men's Basketball 2019-20 Media Guide
- Helped prepare, set-up, and direct on-camera interviews of Xavier Athletic figures (coaches, athletic director, etc.)
Summer Media Relations Assistant
Bucknell University
05.2018 - 08.2018
- Created a “Media Experts Gallery,” a media resource to find Bucknell experts
- Interviewed professors as part of profile videos which are featured on the gallery
- Helped create events calendar, wrote about Bucknell features, and helped serve the overall media relations department
Education
Master of Science - Management
University of Notre Dame
05-2022
Bachelor of Science - Public Relations
Syracuse University
05-2021
Skills
Hootsuite Social Marketing and Advanced Social Advertising certified
Media Monitoring
Web Management and copy
data analysis
Social media management
AP Style
Microsoft Office
Adobe InDesign and PhotoShop
Timeline
Public Relations Coordinator
Brooklyn Nets
09.2022 - Current
Athletic Communications Assistant
Fighting Irish Media
08.2021 - 06.2022
Communications Intern
National Football League (NFL)
07.2020 - 08.2020
PR and Marketing Associate
EONXI Ventures
01.2020 - 04.2020
Athletic Communications Assistant
Xavier University Athletics
05.2019 - 08.2019
Athletic Communications Assistant
Syracuse University Athletic Communications
09.2018 - 05.2021
Summer Media Relations Assistant
Bucknell University
05.2018 - 08.2018
Master of Science - Management
University of Notre Dame
Bachelor of Science - Public Relations
Syracuse University
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