Daniel Mandell
Millis,MA
Summary
Meticulous director of market research with extensive technology background developed over 14 years, dedicated to exceeding expectations and advancing skill sets to serve as a key contributor and resource for industry leaders.
Overview
15
15
years of professional experience
Work History
Director of Market Research
VDC Research Group
Southborough, Massachusetts
06.2022 - Current
- Lead the Embedded Hardware & Platforms market research program within the IoT & Embedded Technology practice
- Spearheaded $600,000+ in custom research and consulting projects since 2023
- Managed analyst and intern teams to execute market research projects on time and within budget
- Conduct comprehensive market analysis to identify industry trends and consumer behavior
- Develop strategic research methodologies to gather actionable insights for go-to-market strategy, product development, and other planning
- Collaborated with clients to define research objectives and deliver customized insights
- $900,000+ in revenue from syndicated reports authored by Daniel in the past five years
Senior Analyst
VDC Research Group
Southborough, Massachusetts
03.2016 - 06.2022
- Acted as the company's subject matter expert for various markets, including embedded processors, modules, motherboards, single-board computers, integrated systems, OEM servers, edge gateways, industrial PCs, and others.
- Created supplier market models and forecasts using multi-layered Excel pivot tables to support data-driven decision-making
- Produced crosstabs and reports from survey results to inform strategic decisions
- Wrote market research reports and white papers (3-30 pages) to provide insights on demand and supply trends
- Develop, program, and manage dozens of web-based surveys to embedded engineers and developers while maintaining internal panel resources
- Facilitated custom research engagements across various project scopes
- Interview executives and engineers from leading IoT and embedded technology providers, including many Fortune 500 organizations, in person and over the phone
- Create sales training materials advising Account Directors on target accounts, report highlights, etc.
- Regularly attend industry conferences such as Embedded World (Nuremberg and North America), Mobile World Congress, as well as suppliers' events (Arm, Intel, etc.).
Market Research Analyst
VDC Research Group
Southborough, Massachusetts
07.2011 - 03.2016
- Performed in-depth secondary research, contributing valuable insights for diverse projects
- Prepared exhibits and presentations for clients, enhancing clarity and engagement of findings
- Created and maintained a schedule of deliverables, ensuring timely completion of projects beyond two weeks
- Managed professional Twitter account, engaging with audience to increase follower count.
Education
Bachelor of Science Degree - Information Systems Management
Bridgewater State University
Bridgewater, MA12.2011
Skills
- Research and analysis skills
- Data analysis
- Competitive analysis
- Trend analysis
- Survey techniques
- Qualtrics expertise
- SPSS (PASW Statistics 18)
- Q analysis software
- Project management expertise
- Business development strategies
- Business acumen
- Client relations
- Deadline management
- Organizational skills
- Office Suite skills
- Trello proficiency
- SurveyWriter proficiency
Timeline
Director of Market Research
VDC Research Group
06.2022 - Current
Senior Analyst
VDC Research Group
03.2016 - 06.2022
Market Research Analyst
VDC Research Group
07.2011 - 03.2016
Bachelor of Science Degree - Information Systems Management
Bridgewater State University