Summary
Overview
Work History
Education
Skills
Timeline
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Daniel Marcin

Morristown,NJ

Summary

Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.

Overview

8
8
years of professional experience

Work History

Marketing Specialist II

Trusted Data Solutions
09.2020 - Current
  • Planned marketing initiatives and leveraged referral networks to promote business development
  • Monitor website traffic on Google Analytics and manage spend on Google AdWords
  • Manage backend of website via WordPress for updates
  • Update and optimize content, landing pages, and forms via WordPress
  • Create monthly marketing reports and analyze performance of key metrics
  • Manage Marketing Budget for vendors and expenses
  • Procure vendors for Marketing initiatives and maintain vendor relationships
  • Develop, implement, and track performance of marketing programs such as email, social media, and/or digital campaigns, and events
  • Hone and develop messaging for company, as well as individual service practice groups
  • Collaborate with Sales Teams and Leadership for Marketing Strategy
  • Ensure social media calendar aligns with branding, messaging, and marketing program objectives
  • Responsible for maintaining and updating all Marketing documents for brand design (Data Sheets, Price List, White Papers, Videos, Battle cards, and Solution Briefs)
  • Maintain Salesforce updates and run reports as needed for business
  • Capture and update inbound Leads from website (via Pardot/MCAE, website, Microsoft Partner Center, etc.)
  • Facilitate co-marketing initiatives with industry partners
  • Conduct Market research and analyze trends to identify new marketing opportunities
  • Write, proofread, and edit content with business units for use in marketing efforts and branding (Blogs, case studies, video clips, website content, etc.)
  • Collaborate with internal teams for updating training content for customers and partners
  • Project coordination for events and trade shows
  • Manage budget spend for Marketing and Corporate swag and gifts.
  • Monitored trends in social media, industry, and competitive landscape to create new material.
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
  • Met with vendors to assess products, inquire about services and negotiate pricing.

Marketing Administrative Coordinator

Cello Health BioConsulting
09.2019 - 08.2020
  • Assist in development and implementation of all strategic and tactical marketing initiatives and plans that include print, web content, trade shows, and social networking opportunities
  • Create, update, and implement Standard Operating Procedures for social media and Webinars
  • Create branded advertising campaigns and assist with white papers and other technical content
  • Implementation and creation of webinar promotion, white paper teasers/announcements, conference attendance, moderating of panels/guest panelist
  • Responsible for email tracking, click through rates, website analytics to improve and enhance outreach
  • Assist in updating website content with webinars, conference attendance, and whitepapers
  • Creation of therapeutic target list for business development and updating of list to stay current
  • Maintain internal database with required information
  • Create and update print, web content, and social post for Cancer Progress conference
  • Create Master Calendar for all industry events (categorized by attending, not attending, and interested)
  • Capture speaker list from industry events that have planned attendance for future outreach based on therapeutic area
  • Assist business development with outreach and email creation
  • Coordinate with parent company on sales and marketing initiatives
  • Assist with incoming client requests: writing responses, compiling attachments, and managing timelines
  • Work with various partnering systems to schedule meetings with clients leading up to and during all conferences
  • Contact prospective clients/business leads and KOLs/experts from follow-ups to meetings and conferences
  • Assist Project Managers with scheduling calls and meetings with clients and target leads.

Marketing Coordinator

Infinite Conferencing, An Onstream Media
11.2015 - 06.2019
  • Assist marketing team in managing online marketing campaigns, particularly e-mail marketing initiatives utilizing HubSpot
  • Contribute toward market and competition analysis
  • Assist with marketing processes and results, incorporating industry best practices, third party software tools, and new methods for delivery and measurement
  • Assist in social media campaigns, including posting to social channels following set schedule utilizing Buffer
  • Creating content for blog and social channels, including promotional images, blog articles, blog images, and images for social media using Photoshop and Canva.
  • Create follow up marketing kits to nurture incoming leads
  • Collaborate with marketing team to create and assist with initiatives and email campaigns creation and optimization
  • Develop trigger email campaigns based on website activity
  • Develop email performance goals, build out reports and dashboards, and analyze reports utilizing HubSpot and Salesforce
  • Manage editing of email content and workflows
  • Provide virtual event and trade show support, including creating/managing events for partner webinars and managing trade show orders, deadlines, and staff
  • Oversee all lead generation efforts
  • Build and maintain relationships with vendors and partners
  • Act as primary contact for resellers, agents, and internal salespersons
  • Design online banners, registration pages, and follow up emails using Photoshop and provide QC support.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram
  • Planned and executed internal and external marketing events
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery
  • Tracked and reported on marketing campaign responses

Marketing Assistant

Infinite Conferencing, An Onstream Media
11.2017 - 03.2018
  • Completing sales-related and marketing administrative projects that include running marketing and sales reports and other data driven assignments
  • Manage variety of member email campaigns including nurture, welcome, renewal, lapsed, and assigned leads
  • Assisting in writing and editing sales and marketing materials
  • Helping in creating and optimizing campaign lists
  • Serving as liaison for marketing vendors and suppliers
  • Providing personal and administrative support to marketing department
  • Validating and fulfilling requests for information and marketing, tracking emails and requests.

Event Coordinator

Infinite Conferencing, An Onstream Media
11.2015 - 11.2017
  • Provide white glove customer service to Fortune 100 and Fortune 500 companies
  • Book requested events based on specifications of client
  • Full knowledge of systems and platforms used for events
  • Utilizing HTML for enhanced services and MP4 recordings
  • Ability to communicate with team and clients
  • High organizational skills and ability to prioritize
  • Ability to articulate functions of platforms to speakers during Dry Runs
  • Knowledge to answer client questions based on service
  • Ability to multi-task and complete task at hand in fast-paced environment
  • Coordinated schedules and timelines for events.
  • Managed event logistics and operations.

Education

Bachelor of Science - Psychology

New Jersey City University
NJ
2014

Associates - Psychology

Hudson County Community College
Jersey City, NJ
2012

Skills

Software and Platform Skills:

  • Salesforce, Pardot (MCAE), HubSpot, Word Press, Asana, Hootsuite, Sales Intel, Google Studios, Google Analytics
  • Google Ads, Microsoft Partner Center, Microsoft Ads, LinkedIn, LinkedIn Ads, Email Networks, Goldmine, Canva, WP Engine

Computer Skills:

  • Microsoft Office (Word, Power Point, Excel, One Drive, SharePoint), Adobe, Camtasia Studios, Dreamweaver
  • DMSP/FTP sites, HappyFox Live Chat, Buffer, HTML, Photoshop, Lucid Charts

Marketing Skills:

  • Marketing campaign development
  • Business marketing
  • Marketing strategies
  • Marketing material development
  • Multi-channel marketing

Timeline

Marketing Specialist II

Trusted Data Solutions
09.2020 - Current

Marketing Administrative Coordinator

Cello Health BioConsulting
09.2019 - 08.2020

Marketing Assistant

Infinite Conferencing, An Onstream Media
11.2017 - 03.2018

Marketing Coordinator

Infinite Conferencing, An Onstream Media
11.2015 - 06.2019

Event Coordinator

Infinite Conferencing, An Onstream Media
11.2015 - 11.2017

Bachelor of Science - Psychology

New Jersey City University

Associates - Psychology

Hudson County Community College

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Daniel Marcin