Daniel Martinez

Responsible for acquiring new customers in the public and private sectors, and establishing relationships with key stakeholders, including Mayors, Economic Directors, Operations, and Communication leaders. Soofa offers cloud-based content management software and digital kiosk solutions to enhance community engagement for cities and businesses.

• Acquired 5 new accounts within the public and private sectors, with a deal value of 36% higher than the average by executing compelling presentations and showcasing scalable account plans.
• Got assigned an additional region in recognition of efficiency in shortening the sales cycles by 20% by presenting timelines and guaranteeing cross-departmental delivery.
• Managed a $1.5M sales pipeline and successfully increased it to $2M reflecting a 25% growth in potential revenue..
  
  

In charge of bringing the company to the United States and other global markets by designing and implementing Go To Market and expansion strategies of the company. Deep Innovations is a computer vision platform for Cloud-AI that develops inventive solutions for the modern world.

• Expanded into the AMER, LATAM, EMEA, and APAC markets exceeding channel acquisition goals by 40% by executing actionable go-to-market strategies.
• Grew the network of product partners from 0 to 690 within the first year by designing, and implementing webinars, presentations, value selling, and marketing campaigns.
• Gained global brand recognition represented with 3 industry awards by creating compelling presentations in technology contests.

• Go to Market Strategy
• Business Model
• Price Analysis
• Expansion Strategy
• Feasibility Study
• Channel Segmentation
• Sales Process Design
• Marketing Strategy
• Beta Testing - Project Management

Hired as Director of Sales and then promoted to VP; Led, designed, and conducted expansion efforts into current and new markets. The company is the premier commercial surveillance company in the southwest of the country and offers a software platform that leverages AI and facial recognition technologies to bring groundbreaking preventive solutions.

• Achieved a 130% increase in Annual Contract Value and hardware sales revenue during the VP of Sales and Marketing tenure.
• Promoted from Director to VP as a result of successfully adding 8 new roles in the sales and marketing departments demonstrating strategic sales leadership that directly contributed to the steady increase in revenue.
• Successfully expanded into California and Arizona opening 4 new regional offices by designing and implementing cross-departmental growth blueprints.

Responsible for opening new revenue streams for the company in the US Market with the initial Market Insights and Marketing forums. Richmond Events conducts strategic business forums connecting C-Suite executives with industry suppliers to facilitate new business generation and the establishment of professional connections.

• Demonstrated a 21% increase in sales revenue by curating content and fostering engagement with C-Suite decision-makers and vendor partners.
• Implemented strategies that led to a 33% increase in sales revenue for the Market Insights Forum, primarily through account acquisition.
• Expanded business partnerships by successfully securing over 40 high-value meetings with C-Suite decision-makers by sourcing, prospecting, and qualifying leads.
  

Started as a sales representative, earned four promotions, ultimately reaching the position of Sales Director for the flagship venues in Times Square. Trained sales managers nationwide, forged strategic partnerships on a national scale, and implemented initiatives that elevated the brand’s and its subsidiaries’ relevance. Earl Enterprises is a hospitality conglomerate with over 200 venues in the country.

• Drove a 17% revenue growth through strategic partnerships and national account acquisitions.
  Successfully implemented and standardized over 1- nationwide SOPs, ensuring consistency in sales processes.
• Achieved four promotions within the organization, ultimately reaching the Sales Director position for Times Square flagship venues.
• Effectively led a 20-member inside sales team and provided training and mentorship to over 20 Sales Managers.
• Secured the company’s largest account, resulting in a promotion to the role of National Sales Manager.