Daniel Martinez
Laredo,TX
Summary
Enthusiastic management professional with demonstrated success supervising staff and building teams. Proven history of achieving sales goals by monitoring employee performance and coaching staff on effective sales methods. Skilled in solving complicated issues and making proactive operational changes.
Overview
27
27
years of professional experience
Work History
Sales & Marketing Manager
Entravision Communications
03.1997 - 07.2023
- Implemented data-driven tactics for more accurate forecasting and improved overall decisionmaking.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue.
- Optimized sales strategies by performing comprehensive SWOT analyses on potential clients and prospects.
- Analyzed sales and marketing data for improved strategies.
- Analyzed market trends to identify new advertising opportunities and capitalize on emerging platforms.
- Introduced new revenue streams by identifying untapped markets and creating tailored advertising solutions to cater to niche client segments.
- Implemented innovative sales techniques, boosting overall team performance and increasing revenue generation.
- Increased advertising revenue by building strong relationships with clients and implementing effective sales strategies.
- Built relationships with customers and community to establish long-term business growth.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Prepared sales presentations for clients showing success and credibility of products.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Organized promotional events and interacted with community to increase sales volume.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Managed accounts to retain existing relationships and grow share of business.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Implemented systems and procedures to increase sales.
- Managed a high-performing sales team, providing coaching and guidance to achieve individual and collective goals.
- Coached account executives in sales and fulfillment strategies.
- Evaluated team performance periodically using key metrics, identifying areas for improvement or training needs as necessary.
Studio Manager
Sears Portrait Studio
03.1996 - 03.1998
- Improved employee retention rates by cultivating an inclusive workplace atmosphere that acknowledged individual contributions while promoting teamwork principles.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Implemented innovative marketing strategies for increased brand visibility and new client acquisition.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Promoted a positive work culture by fostering open communication channels among team members, leading to higher employee morale and increased retention rates.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Increased client satisfaction by implementing efficient scheduling systems and streamlining studio processes.
- Maintained a clean and organized workspace, ensuring a professional environment for both staff and clients at all times.
- Established team priorities, maintained schedules and monitored performance.
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
- Worked effectively in fast-paced environments.
Education
BBA - Marketing
Texas A &M International University
Laredo, TX 05.2001
Skills
- Project Management
- Social Media Management
- Sales Quota Management
- Market intelligence
- Decision-Making
- Territory Management
- Account Servicing
- Rapport and relationship building
- Staff Development
- Sales Presentations
- Customer Service
- Account Management
- Staff Training and Development
- Performance Evaluations
- Customer Complaint Resolution
- Systems and software expertise
- Team Recruiting and Onboarding
- Product and Service Promotion
- Recruitment
- Problem solving
- Social Media Marketing
- Event Management
- Management
- Decision Making
- Solution selling
- Creative Direction
- Analytical problem solver
- Contract Negotiations
- Digital Sales
- Operations Management
- Social Media Savvy
- Data Confidentiality
- Time Management
- Promotional sales events
- Advertising Campaigns
- Sales Tracking
- Competitor Analysis
Hobbies and Interests
- Acrylic Painting
- Reality TV
- Opera
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Sales & Marketing Manager
Entravision Communications
03.1997 - 07.2023
Studio Manager
Sears Portrait Studio
03.1996 - 03.1998
BBA - Marketing
Texas A &M International University
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