Daniel McCarvel
Ecommerce Manager
Denver,CO
Summary
Detailed E-Commerce Manager with 8 years of hands-on experience overseeing online sales and presence of web companies. Skillful in troubleshooting online website issues, tracking website functionality, and organizing promotions. Results-oriented professional possessing great grasp of web design and web analytics software paired with thorough knowledge of SEO.
Overview
7
7
years of professional experience
Work History
Ecommerce Manager
Body Art Alliance
06.2024 - Current
- Manage team of 4 and 20 sites, driving $103.3 million in revenue.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
- Supervised team of e-commerce specialists, providing guidance and performance feedback to foster professional development.
Ecommerce Manager
Body Art Alliance
03.2022 - 06.2024
- Managed development and standup of international site and localization efforts, and full new site setup for acquired brand.
- Managed 3 sites directly, driving $37.5 million in revenue.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Implemented new policies and processes to spur inter-departmental communications.
- Coordinated closely with customer service representatives to address inquiries promptly and effectively resolve issues related to online purchases
Ecommerce Manager
PopSockets
02.2021 - 02.2022
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Achieved conversion rates between 4.5% - 7% and drove $22 million in revenue.
- Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
- Technical ownership of PDP, UX, and checkout process. Collaborated with brand designers to create brand relevant user experiences and engaging content throughout shopper journey.
- Collaborated with web developers to create new product types including: Customizable Products and Phone Cases.
- Directly responsible for creation and merchandising of hundreds of products on site. Major product additions on 2.1 and 8.1 as well as persistent product line creations throughout year.
- In-depth interaction with all aspects of business, including Ops, Customer Service, Legal, Sales, Creative, Brand, and Business Analytics.
Ecommerce International Site Coordinator
PopSockets
07.2019 - 02.2021
- Coordinated site investigations, documented issues and escalated to executive teams as needed.
- Generated reports to inform stakeholders and management of financial and production statuses for projects.
- Accurately documented all onsite issue using Jira, Smartsheets, and Trello.
- Coordinated Sales and Marketing efforts across 18 global sites in EMEA and APAC regions, resulting in revenue growth of $100k to $300k in key regions.
- Pro-actively drove weekly cross functional meetings to establish 18 new global sites and drive revenue growth.
Digital Specialist
NOA Brands
09.2017 - 06.2019
- Managed internal communications leveraging modern and traditional communication mechanisms.
- Liaised with marketing team to create relevant digital communication collateral.
Education
Bachelor of Arts - International Study
University of Denver
Denver, CO 09.2012 - 2016.06
Skills
Website Maintenance
Timeline
Ecommerce Manager
Body Art Alliance
06.2024 - Current
Ecommerce Manager
Body Art Alliance
03.2022 - 06.2024
Ecommerce Manager
PopSockets
02.2021 - 02.2022
Ecommerce International Site Coordinator
PopSockets
07.2019 - 02.2021
Digital Specialist
NOA Brands
09.2017 - 06.2019
Bachelor of Arts - International Study
University of Denver
09.2012 - 2016.06
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