Daniel Onduso
Minneapolis,MN
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 15+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
13
13
years of professional experience
Work History
Project Manager
Boston Scientific
02.2021 - Current
- Facilitated Scrum framework – sprint planning, backlog grooming, daily scrums, sprint reviews, and sprint retrospectives
- Applied agile methodology to shorten cycle time and achieve target margins
- Coached teams in Agile practices and provided necessary training to create positive mindset to Agile methodologies
- Led sprint reviews and planning meetings to promote full team engagement
- Planned Agile best practices and encouraged team cohesion, overcoming impediments, and hurdles to productivity
- Collaborated with product owners, team members, technologists, and other scrum masters to define solutions and drive progress
- Managed product backlog and supported Scrum framework for monthly sprint releases
- Worked to provide continuous improvement for product development lifecycle
- Worked across teams outside of engineering to find solutions and answers to issues encountered by engineering personnel
- Streamlined and optimized workflow and communication by implementing Agile frameworks
- Acted as go-to resource for engineering team, providing clarity on tasks, gathering missing assets or requirements and handling project changes
- Evangelized Agile as strategic asset of culture and business value
- Researched current trends to stay knowledgeable in Scrum methods
- Worked closely and listened to team members' feedback to identify issues and resolve conflicts
- Managed work and project responsibilities by assigning tasks to internal individuals and external teams
- Devised test plans to validate accuracy of IT projects
- Assessed and analyzed customer requirements to develop effective IT project plans
- Monitored and tracked project progress to support timely completion
- Generated reports for IT project progress and performance
- Managed various IT projects to meet deadlines and customer requirements
- Implemented best practices to drive quality IT project delivery
- Created and implemented contingency plans to address potential risks
- Trained personnel on use of IT tools and applications
- Established and enforced project timelines and deadlines
- Conducted quality assurance to verify accuracy of data used in IT projects
- Identified and implemented cost-saving measures in IT projects
- Negotiated and managed project budgets to meet goals
- Led cross-functional teams to successfully complete IT projects
- Resolve staff conflicts and identified potential areas of improvement
- Partnered with project team members to identify and quickly address problems
- Communicated project updates to stakeholders at all levels
- Met project deadlines without sacrificing build quality or workplace safety
- Managed projects from procurement to commission
- Planned, designed, and scheduled phases for large projects
- Achieved project deadlines by coordinating with contractors to manage performance
- Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines
- Negotiated and managed third-party contracts related to project deliverables
Marketing Coordinator
Mattress Plus
01.2011 - 02.2021
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram
- Answered general marketing department inquiries by email, phone, and mail
- Tracked and reported on marketing campaign responses
- Planned and executed internal and external marketing events
- Boosted brand awareness with target customer demographics with social, print, and email campaigns
- Created engaging brochures and flyers to use for promotional materials and distribution
- Managed workflow between staff, coordinating documents and creative material distribution
- Organized logistics for marketing and proposal strategy meetings
- Developed and tracked performance indicators to measure results of marketing campaigns
- Developed and executed marketing plans for trade shows and other events to increase brand awareness
- Created and managed marketing budgets to monitor expenditures, control costs and increase ROI
- Used online and offline marketing to generate leads, increase visibility and drive sales growth
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns
- Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions
- Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Continually maintained and improved company's reputation and positive image in markets served
- Optimized email campaigns to increase open and click-through rates
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits
- Wrote and distributed press releases to increase brand visibility
- Captured new customers by optimizing business strategies and launching products to diversify offerings
- Mentored local personnel on best practices and protocols to maximize productivity
- Devised content strategy to effectively engage target audiences
- Coordinated with design and media teams to develop high-quality creative assets
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
- Launched successful digital marketing campaigns that achieved goals for increased website traffic
- Improved website visibility through development and implementation of SEO strategies
- Generated sponsorships with related and partnering entities to enhance marketing objectives
- Managed budget allocation and resource utilization to maximize marketing ROI
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills
- Created and managed social media campaigns to increase brand engagement
- Developed creative presentations, trend reports, kitted assets, and product data sheets
- Conducted market research to identify new opportunities and target markets
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
Education
Bachelor of Science - Sales And Marketing Education
Saint Mary's University of Minnesota
Winona, MN08.2015
Skills
- PeopleSoft
- Budgeting and Allocation
- Partnership Development
- Public and Media Relations
- Digital Marketing
- Customer Acquisition
- Staff Management
- Market data collection
- Competitor Analysis
- Project Management
- Brand Promotion
- Customer Relationship Management (CRM)
- Marketing campaign development
- Strategic Planning
- Advertising Management
- Advanced problem solving
- Construction management
- Strategic planning
- Procedure development
Timeline
Project Manager
Boston Scientific
02.2021 - Current
Marketing Coordinator
Mattress Plus
01.2011 - 02.2021
Bachelor of Science - Sales And Marketing Education
Saint Mary's University of Minnesota