Summary
Overview
Work History
Education
Skills
Timeline
Generic

Daniel O’Sullivan

Lithia

Summary

Dynamic and results-driven Sales Manager and Executive with a proven track record of success across sales leadership, business operations, and small business ownership. Over 30 years of experience driving revenue growth, building high-performance sales teams, and optimizing operational efficiency. Adept at developing strategic plans, managing cross-functional teams, and fostering long-term client relationships. Combines entrepreneurial insight with corporate sales acumen to deliver consistent results in fast-paced, competitive markets. Recognized for strong leadership, problem solving, and a hands-on approach to achieving business objectives.

Overview

35
35
years of professional experience

Work History

Sales Operations Manager

The Carr Company
01.2020 - 04.2025
  • Managed (1) Data Administrator
  • Oversee the development, implementation and maintenance of solutions to advance the company’s capabilities to develop, track and report Individual and Company KPI’s and performance management.
  • Elevate company reporting capabilities to meet and exceed increasing reporting demands from Principals.
  • Execute weekly and monthly reporting of Sales Call Activity and status targeted Projects to various Principal partners.
  • Execute weekly and monthly reporting of Company KPI’s to Agency Leadership and External Sales Team.
  • Achievements:
  • Developed, implemented and supported:
  • Company’s first CRM database.
  • New Project Quotation database software.
  • Microsoft Power BI for improved performance measurement and reporting of Individual, Channel and Company KPI’s.
  • New KPI Dashboard, Reporting Tool with Data Insights which included performance measurement and reporting of Sales, Commission, Sales Call Activity, Housing Starts and Builder Contract Status.

Residential Sales Manager

The Carr Company
01.2020 - 12.2020
  • Managed a team of (4) Business Development Managers.
  • Single-Family & Multi-Family New Construction Builders & Developers


Achievements:

  • Successfully re-signed The Villages to a new contract. (15,000 homes)
  • Successfully converted Top of the World Communities from competitor. (800 homes annually)

Owner/ Managing Principal

Suncoast Sales LLC
12.2006 - 12.2019
  • Manufacturer Rep Agency with 22 Employees
  • Company Sales Growth $28M to $68
  • Lead Strategic Planning & Execution of Principal and Agency Strategies and Goal Achievement.
  • Strategic Oversight & Management of Residential Builder & Multi-Family Channel relationships and sales.
  • Oversee Company Operations and Management of Customer Service/Inside Sales, Territory Manager and Commercial Sales Manager Sales Teams.
  • Led the Planning, Execution and Integration of Suncoast Sales LLC with The Carr Company.

Director of Sales – East

Delta Faucet Company
10.2005 - 11.2006
  • Strategic Oversight & Management of (5) Regional Sales Managers, Rep Agency, Plumbing Distributor and key Contractor relationships for Eastern half of U.S.


Achievements:

  • Eastern Region growth: +12% - exceeding annual growth budget of 8%.

Director National Accounts

Delta Faucet Company
01.2004 - 06.2005
  • Develop and execute account specific strategic plans that drive incremental sales.
  • Communicate account specific strategies and opportunities with National Representative Sales Teams.
  • Strategic plan development and execution for driving sales growth, oversee customer specific service/fill-rate improvements and coordinate with internal stakeholders.
  • Account Management: Ferguson Enterprises
  • Plumbing Buying Groups: Omni (IMark), Embassy & WIT (Commonwealth Group), AD (Affiliated Distributors)


Achievements:

  • Ferguson Sales Growth > +14%, Total Sales > $150,000,000
  • Buying Group Sales Growth > +11%

Regional Sales Manager – Southeast

Delta Faucet Company
01.2001 - 12.2003
  • Strategic Oversight of Oversaw (2) Manufacturer Representative Agencies covering two states (FL, GA)
  • Strategic plan development and execution for driving sales growth and incremental territory market share gains.
  • Cultivate key relationships with Wholesale Distributor Customers and Indirect Influencers/Decision Makers (Plumbing Contractors, Builders, MF Developers)


Achievements:

  • 2002 Regional Sales Manager of the Year recipient
  • 2002 Sales Agency of the Year Award recipient (Georgia)

Regional Sales Manager – Midwest

Delta Faucet Company
06.1996 - 12.2000
  • Strategic Oversight of Oversaw (6) Manufacturer Representative Agency Territories and (9) States (AR, IA, MN, ND, NE, OK, SD, TN, WI)
  • Develop and Execute Key Sales Strategies for incremental sales growth and market share gains.
  • Cultivate key relationships with Wholesale Distributor Customers and Indirect Influencers/Decision Makers (Plumbing Contractors, Builders, MF Developers)


Achievements:

  • 2000 Regional Sales Manager of the Year recipient

Product Manager – Peerless Brand

Delta Faucet Company
01.1994 - 06.1996
  • Successfully developed and launched largest product and remerchandising launch in brand history.
  • New “Core” Kitchen & Bath Collection – Kitchen, Lavatory, Tub/Shower
  • Opening Price Point Collection – Kitchen, Lavatory, Tub/Shower
  • Oversee product photoshoots for Company’s Marketing and Production Collateral Materials.
  • Develop Training & Presentation Materials & Host Training for Internal and External Sales Teams.


Achievements:

  • Successful product launches resulted in +28% growth.

Assistant Product Manager – Delta Brand

Delta Faucet Company
11.1991 - 12.1993
  • Aided in the development and launch of new Kitchen Product Suite.
  • Aided in the development and launch of new Pressure Balance Valve & Suite of Decorative Trim Packages.
  • Oversee product photoshoots for Company’s Marketing and Production Collateral Materials.
  • Develop Training & Presentation Materials & Host Training for Internal and External Sales Teams.
  • Team Lead for Product for Industry Trade Show Displays

Sales Trainee/Customer Service Representative

Delta Faucet Company
06.1990 - 11.1991
  • Order Processing
  • Consumer/Professional Troubleshooting

Education

Master of Business Administration - Marketing

Butler University
Indianapolis, IN
12-2000

Bachelor of Science - Marketing

Loyola University
Chicago, IL
05.1990

Skills

  • Sales process optimization
  • Business intelligence
  • Tailored dashboard solutions
  • Sales performance analytics
  • Staff training and development
  • Sales leadership
  • Verbal and written communication
  • Relationship building
  • Client relationship building
  • Project management
  • Organizational strategy development
  • Strategic business oversight
  • Small business operations

Timeline

Sales Operations Manager

The Carr Company
01.2020 - 04.2025

Residential Sales Manager

The Carr Company
01.2020 - 12.2020

Owner/ Managing Principal

Suncoast Sales LLC
12.2006 - 12.2019

Director of Sales – East

Delta Faucet Company
10.2005 - 11.2006

Director National Accounts

Delta Faucet Company
01.2004 - 06.2005

Regional Sales Manager – Southeast

Delta Faucet Company
01.2001 - 12.2003

Regional Sales Manager – Midwest

Delta Faucet Company
06.1996 - 12.2000

Product Manager – Peerless Brand

Delta Faucet Company
01.1994 - 06.1996

Assistant Product Manager – Delta Brand

Delta Faucet Company
11.1991 - 12.1993

Sales Trainee/Customer Service Representative

Delta Faucet Company
06.1990 - 11.1991

Master of Business Administration - Marketing

Butler University

Bachelor of Science - Marketing

Loyola University