DANIEL OUWENEEL
MILWAUKEE,WI
Summary
Results-driven senior marketing executive that champions a customer-focused culture to inspire differentiated brand experiences beyond the transaction. Natural leader, mentor, and coach for creative brand strategy and the teams who bring it to life through compelling campaigns and content. Proven track record in developing and executing media and the entire go-to-market strategy, with experience in apparel, retail, agency, and publishing environments. Committed to core values, best practices, integrity, and driving teams through servant leadership.
Overview
15
15
years of professional experience
Work History
HEAD OF BRAND MARKETING
JOCKEY INTERNATIONAL, INC.
11.2022 - 07.2024
- Led comprehensive refresh to brand guidelines and creative strategy, creating cohesive standards that strengthened and aligned brand globally.
- Produced comprehensive iconography and style guides outlining typography, color schemes, imagery guidelines, ensuring consistency across all branded collateral.
- Developed data-driven insights to inform strategic decision-making and drive continuous improvement of the brand's positioning in the marketplace with the target consumer.
- Led in-house design team through all stages of creative development, maintaining consistent brand identity across various platforms.
- Collaborated with cross-functional teams to develop integrated go-to-market strategies, driving consistent brand and product storytelling across all platforms.
- Managed agency relationships, ensuring high-quality deliverables in line with the overall brand strategy.
- Streamlined internal processes related to content creation approval workflows which reduced project turnaround times dramatically increasing productivity levels across departments involved.
- Guided creative direction for brand awareness campaigns that resonated with consumers, leading to an uptick in site traffic and sales figures over time.
- Boosted customer engagement with innovative social media strategies and content creation.
- Successfully managed high-value partnerships with key industry influencers such as Luke Bryan, Dylan Scott, Trackhouse Racing, Milwaukee Bucks, Folds of Honor and PAC 12 thereby further expanding brand reach and relevance.
- Oversaw promotional activities such as festivals, sporting events, and sponsorships to increase visibility of the brand within target markets.
- Negotiated contracts with vendors for cost-effective solutions while maintaining a high standard of quality in production materials.
- Restructured creative department bringing more capabilities in-house in order to execute against a differentiated consumer experience all while saving company significant expense.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
SENIOR DIRECTOR OF GLOBAL MARKETING
JOCKEY INTERNATIONAL, INC.
02.2022 - 11.2022
- Spearheaded regional expansion initiatives with licensees, successfully introducing products into new markets for increased revenue generation.
- Championed the use of emerging technologies to optimize marketing effectiveness, staying ahead of industry trends and best practices.
- Oversaw public relations efforts including press releases, media outreach, influencer collaborations aimed at elevating the company's reputation within the industry.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Implemented innovative social media tactics to increase brand awareness and foster online community engagement.
DIRECTOR OF INTERNATIONAL MARKETING & ECOMMERCE
JOCKEY INTERNATIONAL, INC.
07.2018 - 02.2022
- Oversaw seamless integration of new e-commerce platform features, ensuring smooth transition for customers during website updates or migrations.
- Coordinated with web developers to enhance site performance by implementing SEO best practices, improving search engine rankings and driving organic traffic.
- Optimized email marketing campaigns using segmented lists based on purchase history, leading to higher open rates and increased revenue from repeat customers.
- Managed budget allocation effectively across various marketing channels, optimizing spend for maximum return on investment in e-commerce operations.
- Managed a team of customer service representatives to handle inquiries promptly and professionally, resulting in improved customer retention rates.
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Expanded international market reach by developing and executing region-specific marketing strategies that cater to local consumer preferences.
- Launched innovative experiential marketing campaigns that drove customer engagement and generated buzz around new products or services.
DIRECTOR OF BRAND MARKETING
JOCKEY INTERNATIONAL, INC.
09.2015 - 07.2018
- Drove revenue growth by identifying new market opportunities and implementing targeted promotional efforts.
- Managed successful product launches, resulting in increased sales and market share.
- Collaborated with cross-functional teams to develop integrated marketing plans and creative content, maximizing reach and impact.
- Established brand consistency across licensee communication channels, elevating company's overall image and reputation globally.
- Championed employee engagement initiatives within the international division, fostering a collaborative work environment where creativity and communication could thrive.
MANAGER OF INTERNATIONAL BRAND MARKETING
JOCKEY INTERNATIONAL, INC.
09.2014 - 09.2015
- Mentored local personnel on best practices and protocols to maximize productivity.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
- Organized and delivered training sessions for new product content and technological advancements.
MARKETING SPECIALIST
JOCKEY INTERNATIONAL, INC.
07.2012 - 08.2014
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Assembled monthly brand activation reports and presentations to share insights and recommendations with key stakeholders and licensees.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
MARKETING SPECIALIST
ROBERT W. BAIRD (WILLIAMS LEA)
07.2009 - 07.2012
- Established and maintained strong relationships with clients, becoming a trusted resource for their ongoing presentation needs.
- Delivered trainings on advanced PowerPoint techniques to enhance colleagues'' abilities to create more impactful presentations.
- Enhanced client satisfaction by creating visually engaging business presentations tailored to their specific needs.
- Optimized existing presentation decks by redesigning slides for better readability and audience engagement.
- Developed a comprehensive library of reusable graphics, templates, and layouts that improved overall consistency in presentations.
- Analyzed data visualization best practices and applied them to complex datasets, resulting in clear visuals that facilitated decision-making processes for stakeholders.
Education
Bachelor of Science - Business Administration And Management
Carroll University
Waukesha, WI2009
Associate of Arts - Graphic Communications
Waukesha County Technical College
Pewaukee, WI2005
Skills
- Brand Architecture
- Creative Brand Strategy
- Consumer Experience Design
- Go-to-Market Strategy
- E-commerce Strategy
- Strategic Partnership Development
- Cross-Functional Team Leadership
- Cross-Cultural Communication
Timeline
HEAD OF BRAND MARKETING
JOCKEY INTERNATIONAL, INC.
11.2022 - 07.2024
SENIOR DIRECTOR OF GLOBAL MARKETING
JOCKEY INTERNATIONAL, INC.
02.2022 - 11.2022
DIRECTOR OF INTERNATIONAL MARKETING & ECOMMERCE
JOCKEY INTERNATIONAL, INC.
07.2018 - 02.2022
DIRECTOR OF BRAND MARKETING
JOCKEY INTERNATIONAL, INC.
09.2015 - 07.2018
MANAGER OF INTERNATIONAL BRAND MARKETING
JOCKEY INTERNATIONAL, INC.
09.2014 - 09.2015
MARKETING SPECIALIST
JOCKEY INTERNATIONAL, INC.
07.2012 - 08.2014
MARKETING SPECIALIST
ROBERT W. BAIRD (WILLIAMS LEA)
07.2009 - 07.2012
Bachelor of Science - Business Administration And Management
Carroll University
Associate of Arts - Graphic Communications
Waukesha County Technical College