Daniel Poormon
Director, Partnerships
Round Rock,TX
Summary
Dynamic partnerships leader with over 10 years of experience in managing high-impact strategic relationships, driving revenue growth, and leading teams in the media and digital content space. Proven ability to scale partner networks, enhance engagement, and improve operational efficiencies. Experienced in podcast management, talent acquisition, and contract negotiations, with a focus on achieving multi-million dollar network value and exceeding performance goals. Seeking to leverage leadership skills and partnership expertise to drive innovation at a forward-thinking company.
Overview
13
13
years of professional experience
Work History
Director, Partnerships
The Roost
12.2023 - Current
- Led the successful transition to Night from Rooster Teeth, guiding the company's strategic shift and maintaining 95% of our partner relationships during the acquisition
- Increased The Roost's roster by 30%, resulting in increased revenue and new demographics for our clients, managing 50+ podcasts, bringing in 15 million monthly impressions across the network
- Drove network value to $25 million through strategic partnerships and campaign development
- Automated internal processes using Airtable, resulting in improved efficiency in partner insertion orders, less errors, faster brand approval time, and partner portal management
Senior Partner Manager, Team Lead
Rooster Teeth
03.2022 - 12.2023
- Managed a team of 2 Partner Managers while continuing to drive key partnerships
- Spearheaded onboarding for new podcasts and brands, optimizing integration processes and reducing onboarding time by 50%
- Developed and executed targeted partner campaigns, leading to an increase in engagement and $5 million revenue growth
- Collaborated cross-functionally with sales, marketing, and creative teams to enhance partner success and maximize revenue
Senior Partner Manager
Rooster Teeth
06.2017 - 02.2022
- Managed relationships with 80+ podcasts, consistently surpassing revenue goals and generating $5.2 million in additional revenue through custom campaigns
- Led invoicing, contracting, and performance reporting, ensuring 99% contract compliance and meeting all deadlines
- Developed strategies that increased brand retention by 15% year-over-year, driving long-term revenue growth
Partnerships Manager, Gaming
Omnia Media Co.
10.2015 - 07.2016
- Drove strategic partnerships with AAA gaming brands, optimizing their YouTube presence and content strategies
- Finalized campaign deals with the sales team, generating $1 million in new business within the first quarter
- Negotiated long-term contracts with top-tier talent, increasing retention by 30%
- Collaborated with product teams to launch new network features, enhancing creator tools and boosting engagement
Head of Contract Development
Machinima
01.2015 - 09.2015
- Renegotiated 40+ contracts, resulting in $550K savings and favorable terms for both Machinima and its partners
- Partnered with COO, legal, and finance teams to optimize profitability of active contracts
- Reduced legal disputes by 20% by providing contract-related guidance to internal teams
Manager, Talent Acquisition
Machinima
01.2014 - 01.2015
- Recruited hundreds of YouTube channels, generating millions of views and securing contracts that aligned with Machinima's growth
- Improved profitability by renegotiating contracts for 20+ loss-leader channels, increasing views by 20+ million
- Reduced activation time by 30% through an enhanced onboarding process, improving new partner satisfaction
Manager, Talent Development
Machinima
08.2013 - 01.2014
- Worked with talent to drive channel growth, increasing engagement and audience reach
- Streamlined partner onboarding, reducing processing time by 40%
- Supported over 30,000 creators, optimizing their platform presence and maximizing content potential
Affiliate Representative
Machinima
09.2012 - 08.2013
- Managed 100+ weekly support tickets, maintaining a 90%+ resolution rate
- Trained and mentored new staff, improving team efficiency and customer satisfaction
- Built and maintained a support infrastructure through ZenDesk, ensuring timely responses and high SLA compliance
Skills
- Strategic Partnerships & Relationship Management
- Revenue Growth & Campaign Execution
- Leadership & Team Development
- Contract Negotiations & Vendor Management
- Process Optimization & Automation (Airtable)
- Digital Content Strategy & Brand Campaigns
Timeline
Director, Partnerships
The Roost
12.2023 - Current
Senior Partner Manager, Team Lead
Rooster Teeth
03.2022 - 12.2023
Senior Partner Manager
Rooster Teeth
06.2017 - 02.2022
Partnerships Manager, Gaming
Omnia Media Co.
10.2015 - 07.2016
Head of Contract Development
Machinima
01.2015 - 09.2015
Manager, Talent Acquisition
Machinima
01.2014 - 01.2015
Manager, Talent Development
Machinima
08.2013 - 01.2014
Affiliate Representative
Machinima
09.2012 - 08.2013
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