DANIEL E. READING
COLUMBUS
Summary
Seasoned management with international business experience in Sales, Marketing, Costing, Project Management, and Strategic Planning. Driven leader, highly adept at building, leading, and developing a high-performance sales team that achieves organizational strategies, objectives, and goals to increase customer satisfaction while aligning with company revenue/profit generation. Strong closer, expert in establishing rapport and client trust. Engaging leader with judgment and savvy to create an environment that fosters collaboration. Interpret customer, market, and sales data to identify and seize new opportunities. Manage multiple projects in complex environments. Excellent organizational, communication, strategy and customer service skills.
Overview
20
20
years of professional experience
Work History
Sales Manager (OE customers / Global Support)
Stanadyne
02.2023 - Current
- Manage/Develop 5 customer support members that control the North America commercial relationships with OE customers (GM, Ford, Stellantis, Navistar, John Deere, AM Gen) ($200 Million annual revenue) (Fuel System Parts – Injector, fuel pumps)
- Drove sales strategies to present potential targets with current customers that align with company targets/goals utilizing technical proposals and competitive pricing proposals
- Achieved $20 Million growth with new business sales
- Drove cost recovery activities by working with internal groups to understand GAP items and set up strategy to negotiate with customers (achieved $3 Million recovery through customer discussions/negotiations)
- Support Quality, Warranty, and Delivery GAP negotiations with customers to achieve positive outcomes
Sales Manager
Ahresty
10.2022 - 02.2023
- Manage/Develop 3 sales members that controls the North America commercial relationships with customers (Honda, Toyota, Subaru, Denso, Bosch) ($150 Million annual revenue) (Cast and Machine Parts)
- Develop sales strategies to present potential targets with current customers that align with company targets/goals
- Coordinate cost recovery activities by working with internal groups to understand GAP items and set up strategy to negotiate with customers
Asst. General Manager Sales-Director
Hitachi Astemo
03.2010 - 03.2022
- Manage/Develop 10 sales members at different locations (satellite office in Ohio, HQ in Indiana, aftermarket team in Wisconsin) that controls the North America commercial relationships with Honda of America, ($850 Million annual revenue) (Electronics, Engine Management/Fuel Systems, HVAC/Condenser)
- Drove over $200 Million new business opportunities by aligning with Global HQ and negotiating with Honda through technical and commercial reviews
- Drove over $15 Million cost recovery with customers on lost cost due to internal and external issues
- Develop team to negotiate and acquire target products (17+ commodity groups) for upcoming model years based on Honda specifications, internal costs (materials and investments), environmental conditions
- Responsible for completing and presenting internal yearly business strategy as well as long term strategy (7 year projection)
- Develop external business strategy plan (7 year projection) to Honda as an affiliate company (JIKON)
- Developed and implemented training program to make sales staff knowledgeable and strategic in day to day activities with negotiations to maintain company target profits
- Train sales members to be experts in their products
- Drove new business through other OEM opportunities (FORD, Volkswagen, Subaru) ($80 Million annual sales)
- Benchmark and Target market opportunities based on research, analysis, feedback, and networking
- Coordinate sales activities with global sales counterparts in Europe, Mexico, and Global HQ (Japan)
- Lead and support various program / project management activities
- New business opportunity development, VA/VE, yearly cost down, company short and long term objectives/strategies
- Lead projects for introducing new technologies targeting electrification of automotive industry (PCU, Fuel Cell, Injectors)
- Project leader to present to customer for teams including Sales, Business Planning, Purchasing, Engineering, Development Group
- Develop and maintain BUDGET for department based on yearly objectives and construct business policies to support sales objectives
- Manage customer support groups and service part pricing
- Negotiated increased service part pricing to recover $3 Million annually through tiered pricing strategy.
Sales Account Manager / Sales Manager
CalsonicKansei North America
02.2005 - 01.2009
- Manage the commercial relationships with Honda of America, Subaru Indiana of America, GM, and Mazda North America ($140 Million annual revenue) (HVAC, Instrument Panel, Radiator, Electronics)
- Ensure all engineering changes made to products are correctly priced and submitted to the customer on a timely basis
- Communicate frequently with engineering, sales, cost estimators, customers, and managers to ensure current status relative to pricing, design, program issues, part issues, contract terms and conditions, and all other customer issues
- Lead and support various program / project management activities; Support development of short and long term business plans based on market demands and production schedules; Coordinate cost reduction activities based on negotiated customer demands
- Pursue new business opportunities based on company objectives and capacities
- Responsible for training / developing sales representatives at satellite office (Ohio) and Sales groups (Michigan, Tennessee)
Inventory Control Supervisor / Interim Plant Manager
Owens Corning
Financial Advisor
American Express Financial Advisors
Production Control Supervisor / Production Supervisor
Showa Aluminum Corporation
Education
Bachelor of Science - Business Administration, Marketing
Franklin University
Columbus, OHSkills
- Business growth and retention
- Sales team training
- Sales leadership
- Networking and relationship building
- Customer service
- Sales strategies
- Business development and planning
- Key account management
- Strategic planning
- Sales team development
- Goals and performance
Timeline
Sales Manager (OE customers / Global Support)
Stanadyne
02.2023 - Current
Sales Manager
Ahresty
10.2022 - 02.2023
Asst. General Manager Sales-Director
Hitachi Astemo
03.2010 - 03.2022
Sales Account Manager / Sales Manager
CalsonicKansei North America
02.2005 - 01.2009
Inventory Control Supervisor / Interim Plant Manager
Owens Corning
Financial Advisor
American Express Financial Advisors
Production Control Supervisor / Production Supervisor
Showa Aluminum Corporation
Bachelor of Science - Business Administration, Marketing
Franklin University
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