Daniel Reinitz
Westwood,NJ
Summary
Client first solution based professional with 20 years experience in the linear media industry. Gifted at negotiating and activating substantial client budgets and campaigns in all major DMAs. Continually creating lasting synergistic relationships internally and throughout the media community. Exceptional problem-solving skills and the ability to develop innovative advertising strategies that drive business revenue growth. Strong track record of effectively managing client accounts and delivering excellent service to ensure customer satisfaction. A constant leader from any position throughout career, mentoring and developing high-performing teams that exceed benchmarks and enhance organizational culture.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Group Buying Director
Unwired Media, Active International
08.2018 - Current
- Steward day-to-day performance of buying team of 35, acting as liaison between Unwired Media management and Unwired Media Account
- Directors to maximize billing, profits and margins on all client campaigns
- Buy top 3 ranked assigned media market
- Facilitate relationships between 25 buyers and 10 assistants to ensure work quality and encourage coaching opportunities
- Prioritize, manage, and monitor workload for team while providing insight and strategy to create most efficiencies for clients
- Achieving this by maximizing and increasing opportunities to create trade transactions and investments
- Stay current on market conditions and impart knowledge of marketplace to team including emerging areas within local such as OTT, CTV
- Digital properties, changes in measurement, etc
- Work to develop Buying talent and depth through coaching and mentoring
- Assist with Buyer Training Program annually or as needed
- Develop and support industry relationships by representing Active’s Buying Group at relevant industry functions and encouraging buyers’ efforts to grow station relationships and marketplace knowledge
- Utilize data as critical component before, during and after campaigns ensuring not only accuracy but to help drive strategy and enhance growth through optimization in core markets.
- Introduced new methods, practices, and systems to reduce turnaround time.
Senior Media Market Specialist
Local/Unwired Media, Active International
11.2014 - 08.2018
- End to end ownership for Active's Local/Unwired Media executions for both Video and Audio campaigns through assigned buying assignments and market list
- Evaluate Nielsen ratings/trends to leverage best price negotiations with station partners to deliver best value media on behalf of all clients
- Strong understanding of varying clients guidelines and nuances to best efficiently meet expectations
- Work closely with Account management team to communicate market conditions and changes to maximize Actives success
- Share marketplace knowledge with Trade group and specialists to develop, utilize and grow Actives trade partnerships on market/corporate level
- Stay current on evolving local/unwired landscape including emerging areas such as digital, OTT, streaming, etc
- Work with Assistant/Junior Buyers in mentor type fashion with potential of direct report responsibilities
- Achieve 95% accuracy of reporting, detail and client deliverables on time with 100% satisfaction.
Local Media Market Specialist
Active International
07.2011 - 11.2014
- Achieve leveraged ownership in specific assigned marketplaces through long-term trade relationships
- Develop valuable partnerships with other corporate agencies and media station sales managers
Spot Radio Associate Media Market Specialist
Active International
07.2005 - 06.2011
- Worked directly with clients and station sales managers to assure schedules run as specified
- Studied assigned market trends to ensure delivery of ratings
- Managed performance for high priority accounts
Electronic Trade Coordinator
Active International
10.2002 - 06.2005
- Controlled and monitored all airline ticket trade for electronic media vendors, radio and television
- Provided up to date trade credit balances for stations when booking airline tickets, hotels and merchandise
- Alerted media market specialists if stations had low balances to help facilitate new leveraged corporate trade deals
Education
Bachelor of Arts, SCILS - Journalism, Psychology
Rutgers University
New Brunswick, NJ2002
Skills
- Great leadership skills Training and developing team of 30 individuals
- Excellent negotiating and sales abilities Trade negotiation
- Published writer and effective communicator
- Microsoft Suite Media Ocean OX Google Research
- Ability to multitask in fast paced environments
- Successfully complete assignments in both team or individual environments
- Able to think creatively in order to accomplish organizational and culture goals
- Reliable and infectious personality with high integrity
Certification
- Certified Mental Health First Aid National Council for Mental Wellbeing • 2023
- Marketing Foundations The Trade Desk Edge Academy • 2022
- Data-Driven Planning The Trade Desk Edge Academy • 2022
Timeline
Group Buying Director
Unwired Media, Active International
08.2018 - Current
Senior Media Market Specialist
Local/Unwired Media, Active International
11.2014 - 08.2018
Local Media Market Specialist
Active International
07.2011 - 11.2014
Spot Radio Associate Media Market Specialist
Active International
07.2005 - 06.2011
Electronic Trade Coordinator
Active International
10.2002 - 06.2005
Bachelor of Arts, SCILS - Journalism, Psychology
Rutgers University
- Certified Mental Health First Aid National Council for Mental Wellbeing • 2023
- Marketing Foundations The Trade Desk Edge Academy • 2022
- Data-Driven Planning The Trade Desk Edge Academy • 2022
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