Summary
Skills
Work History
Education
Certification
LinkedIn
Interests
OperationsManager
Daniel Rodgers

Daniel Rodgers

Marketing Operations Specialist
Philadelphia,PA

Summary

Since 2014, I have leveraged Marketing Op­erations & Automation to be my primary fields of focus in Marketing. Previous positions have led me to primarily serve as a consultant for project managers, domestically and internationally, on the best practices in marketing operations & marketing automation. Over the past 5 years I have seen how large organizations to startups have used mar­keting automation/operations to grow their business. I believe with my background that I will be able to set standards, innovate, and most importantly win.

Skills

    Oracle Eloqua (Database Management)

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Work History

Marketing Automation Specialist

Zendesk
San Francisco, CA
10.2020 - Current
  • Manager of Zendesk's Eloqua instance (10m+ Contacts) & marketing automation efforts across 15+ different platforms connecting to Eloqua
  • Helping bridge the gap between marketing and sales by being the best practice expert for automation to Eloqua & Salesforce including implementation management and ongoing roadmap optimization
  • Created integration & lead flow documentation for use by marketing to make accurate decisions about future initiatives
  • Communicated automation strategies, current state of system, and future integrations to C-Level and other stakeholders

Marketing Cloud Consultant (Remote)

RelationshipOne
Philadelphia, PA
11.2019 - 10.2020
  • Served as a Best Practice Consultant and hands-on expert with marketing automation and CRM systems (Mainly Oracle Eloqua and Salesforce)
  • Advise on best practices with regard to marketing automation capabilities, testing, and projected business related performance results
  • Performed Demand Generation/Outsourced Marketing tasks on behalf of clients including creation of email/landing pages/templates and web forms

Marketing Operations Manager

Orion Advisor Services
Philadelphia, PA
04.2019 - 10.2019
  • Managed Orion's marketing tech stack (Salesforce, Pardot, Insights Squared, Drift) to ensure they work together to produce accurate data and insights
  • Analyzed marketing and sales data to drive closed-loop reporting on performance across marketing activities impact on budget
  • Drove change in reporting structure to better showcase Marketing's contribution to the bottom line

Marketing Automation Manager (Remote)

Collibra
New York, NY
10.2016 - 04.2019
  • Day-to-day management of the Eloqua platform, including CRM integration and other data set integrations, user administration, contact & data privacy maintenance, lead scoring, campaign management and reporting
  • Improving Marketing efficiency through the alignment of the Sales and Marketing lead management process
  • Acting as a Marketing Consultant with internal customers such as Product Education and Senior Management at the campaign planning stages

Marketing Coordinator

Market Resource Partners
Philadelphia, PA
04.2016 - 10.2016
  • Coordinate and manage digital & direct mail marketing initiatives for clients
  • In-house Eloqua representative during integration from Pardot. Also serving as the Eloqua representative for client & internal marketing campaigns

Digital Marketing Manager

Thomson Reuters
Philadelphia, PA
04.2014 - 04.2016
  • Manager in the IP&S sector for the Life Sciences business unit supporting marketing managers domestically and internationally, on digital marketing initiatives

Education

Bachelor of Science - Business Administration

Drexel University
Philadelphia, PA
09.2010 - 06.2015

Certification

Eloqua Implementation Certification

LinkedIn

https://www.linkedin.com/in/rodgersdaniel/

Interests

Crypto Currencies

Philadelphia Sports

Dogs

The Beach

Marketing Tech

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Daniel RodgersMarketing Operations Specialist