Daniel Ronald

Drove revenue and profit growth for enterprise accounts throughout the Western region. Oversee strategic planning, sales, marketing, finance, and market expansion functions in a matrixed organization. Lead four teams with 38 direct reports and a total workforce of 100 dedicated professionals.

GO to MARKET PLAN

• Developed a comprehensive sales and marketing strategy, resulting in a $200 million annual business.
• Implemented data-driven strategies to drive business growth and market share expansion, resulting in 110% of 2023 revenue budget.
• Partnered with recruiting to attract top talent and attain proper staffing levels. Instituted an effective onboarding and training process, resulting in full headcount and 20% YoY increase in new employee productivity.

GREW REVENUE IN LUMEN'S CLOUD & SECURITY PRACTICE

• Comprehensive training curriculum aligned including self-paced, leader lead, partner, and certification with the team all completing AWS sales training.
• Implemented account planning strategies to identify business challenges and develop and engagement model to grow wallet-share.
• Achieved 300% year-over-year increase in sales managed security, cloud edge, and managed services.

POSITIONED LUMEN AS LEADING PROVIDER OF CUTTING - EDGE TECHNOLOGIES

• Cultivated executive relationships and successfully negotiated contracts with Fortune 2000 clients including SpaceX, Viasat, Providence, Costco, Yardi Systems, Sempra Energy, and Samsung.
• Representative Lumen for the SoCal, Seattle, and Colorado CIO organizations, hosting the 2022 planning. Resulted in 10 strategic partnerships and over $35 Million in revenue.
• Created joint go to market strategies with key partners including HP, Fortinet and Zoom. 400% 2023 YoY increase in Zoom sales.

CULTURAL TRANSFORMATION

• Championed a culture transformation by embracing the principles of Daring Leadership, which led to a 25% increase in employee satisfaction scores.
• Instrumental in spearheading the company's Allyship initiative, fostering an action-oriented approach to Diversity, Equity, and Inclusion (DE&I)
• As a dedicated sponsor and leader, implemented impactful changes that enhanced organizational culture and promoted career advancement opportunities for team members.

Managed, developed, and implemented overall sales strategy resulting in a $120 million business. Delivered profitable revenue growth. Direct leadership of four sales teams. Coordinated matrix ecosystem including, field marketing, sales engineering, customer success, subject matter experts, and Service delivery.

• Restructured sales teams to drive focus and increase sales results by segmenting large and mid-markets and hiring based on growth technologies increase in rep productivity by more than 100%
• Implemented a team strategy to drive focus and creativity around the largest opportunities, increasing close YoY close rates by 36% to 25%, securing needle moving deals with SpaceX and Harbor Freight and other marquis customers.
• 2020 Presidents Club - 156% sales quota with all four teams exceeding 100%

Develop and manage overall sales strategy for Southern California. Develop team members through sales and technical training, management of key sales metrics, and individual coaching. Identify investment opportunities, analyze financials, create business plans, and execute strategies to achieve a strong return on investment.

• Responsible for a $34 million annual book of business averaging double digit revenue growth over the five consecutive years and producing 160% of sales budget in 2017.
• Expanded network footprint by 40% over 5 years, while continuing to deliver high rates of return on investments.
• 60% penetration rate into the largest 100 companies in the San Diego MSA including Sempra Energy, Cubic Corporation, AMN, LPL, and Illumina

• Sold complex network solutions to large enterprise customers including Getty Images, Washington Mutual, Paccar, Panasonic Aerospace and Virginia Mason Medical Centers, consistently exceeding quota
• Manage Account team including sales engineer, service manager, and project coordinator, securing 15 new clients and $1.3 Million in revenue
• Responsible for creating business case to extend fiber footprint and bring buildings “on-net.” creating a multi-million-dollar revenue stream