Daniel R. Person

As the Digital Agronomy Solutions Manager the key role was to create a business strategy that would support AgRetail customers. This also included working with Business Development to create tailored POC for larger companies.

• Owned complete lifecycles of key features including Crop Plans, Data Collection for Carbon Intensity Scoring and Fertility Recommendations.
• Effectively aligned cross-developments for multiple divisions/brands to enhance manufacturing capabilities and execute production strategies.
• Advanced corporate development by addressing customers' demands and interacting with stakeholders on critical projects.
• Managed high-performance team, coordinating strategies to effectively meet stakeholder needs.
• Executed processes to identify value-added business models and roadmaps.
• Oversaw product backlog and lifecycle aligned with evolving business needs.
• Created user stories based on customer requirements.
• Interacted with UX designers, Business Analysts, and developers in a hybrid Agile environment.
• Stakeholders included large agricultural companies, Ag Retail and internal Farmers Edge teams.

Led product strategy, backlog management, and lifecycle execution for digital agronomy and agricultural technology solutions. Collaborated with stakeholders, developers, UX teams, and business analysts in a hybrid Agile environment to deliver scalable solutions that addressed evolving customer and business needs.

• Led cross-functional teams to create and launch innovative agricultural technology solutions that addressed market needs. Team consisted of Product Owners, Design Team, Quality Assurance and Product Support.
• Managed product lifecycle from concept through launch and iteration.
• Collaborated with stakeholders to define product vision and roadmap.
• Identified and prioritized opportunities for market expansion and new product initiatives to enhance product portfolio.
• Coordinated with engineering staff to assess and implement optimal technical solutions and project timelines.
• Oversaw progress on product and project plans.

Was responsible for guiding the development of a products such as a Soil Sampling App, Crop Planner, Harvest Inventory and Fertility Recommendations. In this role I was the link between stakeholders, customers, and the development team.

• Prioritized product backlog to align features with market trends and user feedback.
• Developed user stories, acceptance criteria, and mockups for new features.
• Facilitated sprint planning sessions to ensure team alignment and clarity.
• Communicated with stakeholders to maintain alignment on product strategy and vision.
• Supported testing phases by reviewing requirements and validating functionality.
• Delivered training and support for users to enhance product adoption throughout lifecycle.
• Maintained knowledge base of current industry trends and emerging technologies.

Elevated to a UAT Specialist due to being a subject matter expert from the agronomy business. The goal was to confirm that the agronomy tools being built were functional and met the needs of the business.

• Competent with numerous Precision Ag tools, generated appropriate agronomic fertility recommendations and advised growers on cropping systems while meeting with clients.
• Partnered with Product Owner to boost the customer experience by suggesting improvements on user flows.
• Contributed to the end user testing of three agronomic instruments, improving operational efficiency.
• Built customer relationships through dealer meetings, consultations, and agronomic service calls.

Provided leadership in precision agriculture services by analyzing agronomic and spatial data to develop customized crop management recommendations. With this role I worked closely with growers, agronomy staff, and sales teams to implement variable-rate applications, field mapping, soil sampling, data analytics, and precision technology solutions that optimize crop performance and return on investment. I also worked close with the product team as a main stakeholder for all agronomy tools developed by Farmers Edge.

• Analyzed soil health data to optimize nutrient application strategies, resulting in enhanced soil fertility.
• Developed tailored crop management plans for diverse agricultural environments, improving yield potential.
• Provided feedback to Product Team about feature designs, workflow and functionality
• Supported in the training and coaching staff while also assisting with the planning and scheduling of soil samplers.

Developed a Precision Ag Business strategy for Midwest Farmers Coop that expanded past Grid Sampling and Variable Rate Fertilizer. I was accountable for a business plan and budget in which I successfully elevated region's revenues by 34.5% from 2010 to 2013 ($1,147,422).

• Implemented variable rate fertility programs while advising clients on crop management, seed selection, pesticide use, and nutrient application.
• Assisted farmer in increasing crop yields and cutting costs by leveraging agronomic practices and variable rate technologies.
• Supplied the unique expertise in low exchange soils resolving issues, which resulted in excellent yields and higher quality crops.
• Trained personnel and agronomists on application and algorithms, improving understanding and implementation.
• Committed to installing and migrating data into systems such as Precision Ag software from SST Summit to Agris 2010 and 2014.
• Developed new procedures in coordination with two additional staff, enhancing departmental productivity and workflow.

As a Field Agronomist I provided agronomic expertise and crop consulting services to growers within the cooperative’s trade area. In this role, I worked directly with producers to develop crop input recommendations that had an overall impact on farm profitability.

• Developed crop management plans based on field data and research findings.
• Conducted soil tests to assess nutrient levels and pH balance, informing tailored crop management strategies.
• Advised farmers on pest management strategies and sustainable practices.
• Facilitated workshops on best agricultural practices, enhancing local farmers' knowledge and adoption of sustainable methods.
• Provided technical support for precision agriculture technology implementation, improving local farmers' operational effectiveness.
• Maintained records of fertilizer applications, crop rotations and harvest data.