Daniel Rudd

• Lead team of four Customer Facing Account Executives and Head of State Merchandising to deliver California Chain sales and brand initiatives.
• Manage portfolio, financial, commercial and marketing initiatives for business of over 1 million cases and 160 million in revenue.
• Lead forecast and execution efforts with CA wholesale partners.
• Partner directly with key national account decision makers to align on retail pricing strategy, mutually beneficial gross profit modeling and promotional opportunities.
• Expert in business areas such as category management, winning category share, Nielsen, price elasticity, goals setting and resource allocation.

• Manage team of seven direct reports to deliver CA On-Premise & Hawaii annual commercial plans.
• Led sales initiatives, developed goals and drove long term term strategy with distributor, marketing, agency & operations partners.
• Led annual financial plan designed to maximize stripped net sales while delivering topline growth for business of 400,000+ cases and over 100 million in revenue.
• Negotiated and managed contractual partnerships statewide.
• Managed extensive marketing budgets within team & wholesaler workgroups.

• Managed team of four market managers to deliver Southern California GM & Hawaii commercial objectives.
• Direct Brown-Forman point of contact for agency partners, key customers and distributor leadership.

• Responsible for delivering plans and growing overall share of business in Arizona Chains & Off-Premise
• Direct customer facing sales for National & Regional accounts including Kroger, Albertson's, Costco Circle K, Sprouts, etc.
• Established distributor chain merchandising initiatives & increased year over year execution form 2016 - 2019 through planning, support, surveying & recapping results.

• Led chain sales & merchandising team of 28 people including 5 reporting managers
• Responsible for planning, execution & recapping chain programs & supplier initiatives
• Led team structure, route to market, talent assessment, & budgets.

Led team of customer facing sales representatives to deliver account level merchandising initiatives in the Arizona chain grocery market