Daniel Schenek
Summary
Digital media executive with more than 20 years of experience offering a proven track record of online strategies that drive engagement and revenue. Proficient in editorial objectives and content analysis as well as utilizing the latest digital technology with major news organizations.
Overview
24
24
years of professional experience
Work History
Regional News Manager, Executive Digital Producer
Spectrum/Charter Communications
11.2018 - Current
- Enhanced newsroom efficiency by streamlining editorial processes and implementing new digital tools.
- Boosted audience engagement through the development of innovative content strategies and social media campaigns.
- Collaborated with reporters, editors, and producers to ensure timely delivery of accurate news stories.
- Mentored junior staff members, fostering a supportive work environment that improved overall team productivity.
- Managed daily news coverage across multiple platforms, ensuring consistent quality and relevance for audiences.
- Conducted regular performance evaluations for team members, providing constructive feedback to support professional growth.
- Increased digital traffic by developing SEO-driven headlines and optimizing article metadata for search engines.
- Facilitated interdepartmental collaboration by creating open lines of communication between various teams within the organization.
- Established partnerships with other media organizations to exchange content and broaden audience reach.
- Continuously monitored industry trends to identify potential growth opportunities or areas requiring improvement in our news offerings.
- Maintained high ethical standards within the newsroom by reinforcing adherence to journalistic principles and integrity guidelines among team members.
- Evaluated emerging technologies to identify potential benefits for enhancing newsroom operations and improving overall efficiency.
- Oversaw staff schedules and assignments to handle programming demands.
Director of Digital - News, Sports, Entertainment
E.W. Scripps Company
12.2016 - 07.2018
- Increased digital engagement by implementing innovative marketing strategies and campaigns.
- Optimized user experience through continuous website improvements and design updates.
- Enhanced brand visibility by executing targeted social media campaigns across multiple platforms.
- Streamlined content creation process, resulting in a more efficient workflow for the team.
- Collaborated with cross-functional teams to develop integrated marketing plans for product launches.
- Managed budgets for various digital projects, ensuring optimal allocation of resources and timely delivery.
- Implemented automated email marketing campaigns to nurture leads and improve conversion rates.
- Oversaw search engine optimization efforts, resulting in increased organic traffic and improved search rankings.
- Spearheaded company-wide digital transformation initiatives that streamlined processes and enhanced productivity.
- Directed video production efforts, creating engaging visual content for use across multiple channels including websites, social media platforms, and advertising campaigns.
- Managed digital content team and led digital strategy to grow multi-platform content, audience and engagement.
- Worked cross-functionally with various departments on projects.
- Managed, coached and developed direct reports.
- Created engaging content optimized for specific platforms and intended audience.
- Devised content strategy to effectively engage target audiences.
- Continually maintained and improved company's reputation and positive image in markets served.
National Entertainment Digital Producer
NBCUniversal - Access Hollywood
02.2014 - 10.2016
- Enhanced user experience by developing and implementing innovative digital content strategies.
- Delivered high-quality multimedia projects by coordinating with cross-functional teams.
- Streamlined production processes for increased efficiency and optimized workflows.
- Collaborated with creative teams for the development of visually appealing and engaging digital assets.
- Generated significant website traffic growth by utilizing SEO best practices in content creation.
- Developed comprehensive social media campaigns that boosted brand awareness and online presence.
- Edited video, audio and photos to enhance and complete post-production work for polished appearance.
- Created engaging, compelling and on-brand audio and video content for digital channels.
- Found appropriate stories and ideas for programming to engage target audiences and hook advertisers.
National TV/Web Producer
CNN Headline News
03.2011 - 02.2014
- Enhanced website usability by implementing responsive design and user-friendly navigation.
- Increased web traffic with strategic search engine optimization techniques and keyword research.
- Collaborated with content creators for timely publication of engaging articles, videos, and graphics.
- Streamlined content management process to improve efficiency and reduce production time.
- Analyzed website performance data to identify areas for improvement and implement necessary changes.
- Reduced bounce rate by optimizing page load times and improving overall site speed.
- Conducted competitor analysis to stay current on industry trends and inform website strategy.
Education
Bachelor of Arts - Communications
Cleveland State University
Cleveland, OH12.2001
Graduate - Radio And Television Broadcasting
Ohio Media School - Cleveland
Cleveland, OH03.2003
Skills
- Live streaming
- Radio production
- Visual storytelling
- Time management
- SEO optimization
- Digital storytelling
- Staff development
- Ethical journalism
- Content strategy
- Performance evaluation
- Headline writing
- Television production
- Training and mentoring
- Data analysis
- Breaking news coverage
- Press release writing
- Audience engagement
- Marketing and promotion
- Video editing
- Copy editing
- Editorial judgment
- Newsroom leadership
- News writing
- Recruitment and hiring
- Fact-checking expertise
- Podcast production
- Project management
- Partnership development
- Diversity and inclusion
- Audio editing
- Multimedia production
- Public speaking
- Social media management
- Brand development
- Media relations
- Content Determinations
- Voice Over Production
- Operations Management
- Staff Hiring and Evaluations
- Photoshop
- Event Coverage Planning
Accomplishments
• Edward R. Murrow Award winner for Excellence in Video - WBA
• Social & Digital Media Operations of the Year award winner - WBA
• Best Use of Social Media award winner - WBA
• Best Podcast in State of New York – JANY Awards “Buffalo End Zone”
• Several years of experience in managing digital/broadcast teams, audience research, analytics and strategy implementation
• Working with multiple teams across companies to collaborate on shared projects
• Managing relationships with outside vendors
• Analyzing third-party data to provide insights around content development
• Television and streaming media research
• Understanding of the digital media ecosystem, including digital content consumption on all platforms
• Experience presenting insights at all levels of an organization
• Experienced audio/video editor, writer, broadcast/control room producer, copywriter and director of on-air talent
• Creation of new revenue streams, including launching a podcast network, websites, mobile products, apps, original web series, as well as the integration of Amazon Alexa for news stations
• Specialize in web analytics, working with third-party business partners, SEO, publishing stories, galleries, audio files, videos, graphics, social media, mobile app pushes and newsletters
• Advising staff to select strong headlines, stories, descriptions, images and tags
Timeline
Regional News Manager, Executive Digital Producer
Spectrum/Charter Communications
11.2018 - Current
Director of Digital - News, Sports, Entertainment
E.W. Scripps Company
12.2016 - 07.2018
National Entertainment Digital Producer
NBCUniversal - Access Hollywood
02.2014 - 10.2016
National TV/Web Producer
CNN Headline News
03.2011 - 02.2014
Bachelor of Arts - Communications
Cleveland State University
Graduate - Radio And Television Broadcasting
Ohio Media School - Cleveland