Daniel Sepulveda

Company Overview: Peak Industrial is the parent company of the following brands: Peak Thermo King, Peak Machinery (Bobcat Construction Equipment), Peak Machinery Golf (Club Car Golf Cars), and Peak JCB (JCB Construction Equipment). With 14 offices throughout the Pacific Northwest and Utah, Peak Industrial employs over 300 people.

Digital Strategy Manager - Managed brand websites, enhanced online reputation, directed agency representatives, developed automation processes, and reported directly to the Peak Industrial executive leadership team.

• Directly managed five brand websites (peak-machinery.com, peakjcb.com, peakthermoking.com, peak-machinerygolf.com, peakindustrialinc.com), refined user experience, enhanced design elements, improved site functionality, and implemented SEO and paid media strategies to drive traffic and customer engagement. This increased lead generation and customer retention while streamlining content, to ensure each website served as a powerful tool for brand communication, customer acquisition, and long-term growth.
• Enhanced online presence and reputation of all company brands by implementing targeted strategies that built stronger customer trust and engagement by optimizing website content, Google products, social media tools, and OEM brand awareness. These efforts elevated brand visibility, increased website traffic, lead generation, fostered long-term customer loyalty, and contributed to the overall growth and success of the company.
• Developed fully automated lead management environments that significantly improved company-wide lead distribution and tracking processes, ensuring timely and efficient communication with customers, driving increased lead conversions, resulting in over 1 million in sales in 10 months.
• Managed OEM and agency partners to align marketing strategies with company goals, through ongoing collaboration, and refined reporting of KPIs that provided enhanced insights to inform decision making.
• Collaborated closely with the executive leadership team to align and enhance business goals and shape future strategies, including creating impactful pitch decks and presentations that effectively showcased key product strategies and proposed marketing direction. These materials played a vital role in promoting new initiatives, securing internal support, and ensuring that our strategies were communicated clearly to stakeholders, driving growth and innovation across the company.
• Excelled at cross-functional collaboration by consistently communicating in a mature and thoughtful manner, fostering an environment of mutual respect and understanding to ensure all voices were heard and valued. This approach built strong, effective working relationships and contributed to the successful completion of projects across departments.
• Developed comprehensive Standard Operating Procedures (SOPs) to streamline workflows and ensure consistency across departments. By clearly documenting these processes, created valuable tools that improved efficiency and clarity.
• Created seamless automation system for managing unit orders, resulting in reduced overstocking issues, optimizing inventory levels, and enhancing cross departmental communication, ensuring smoother collaboration across teams and increasing overall operational efficiency.

Company Overview: Portland-based digital and media company specializing in creating visually compelling video and photo content, along with expertise in web design, social media adaptation and graphic design. Catered to small business owners aiming to establish their online presence.

Owner, Creative Operator, and Business Consultant - Managed customer relations, job scope design, website design and creation, social media implementation, content creation and distribution, and management of business functions.

• Worked closely with customers to understand their needs and vision, collaborating through each stage of the website development process. From initial planning and design to the final build, utilizing WordPress and other website-building platforms to bring customers' ideas to life. By focusing on user experience, functionality, and design, this ensured the final product exceeded client expectations.
• Established and optimized customer social media presence by creating and connecting their accounts across various platforms. Additionally, collaborated with customers to plan, shoot, and edit engaging video content tailored to their brand. These videos were then shared across their social media channels to boost engagement, increase visibility, and strengthen their online presence.

Company Overview: A five-location business based in Oregon and Washington specializing in sales and repair of Thermo King over the road refrigeration machines and trailers.

IT Specialist - Direct contact for IT concerns including, networking, software, virus, email and VoIP phone issues along with new user setup for company of 50+ employees.

• Managed relationships with outside network advisors and product and service vendors.
• Coordinated three successful upgrades of company's ShoreTel VoIP phone system.
• Independently acquired skills needed for troubleshooting and performing preventative maintenance on IT and communication systems.