Daniel Serna
Eastvale,CA
Summary
Versatile and results-driven, I excelled at TikTok by enhancing campaign performance through data-driven optimizations, demonstrating strong analytical skills and effective communication. Proficient in campaign management and multitasking, I consistently delivered quality outcomes across diverse roles.
Overview
5
5
years of professional experience
Work History
Social Media Advertising Specialist
Tiktok
10.2023 - Current
- Monitored online advertising content by performing minor maintenance and providing informed input on approachability and design.
- Delivered measurable results for clients by closely monitoring campaign performance and making data-driven optimizations.
- Improved overall campaign effectiveness by continuously analyzing performance metrics and adjusting targeting parameters as needed.
- Worked with many different mobile companies providing marketing and advertising for their app to drive downloads and engagement.
- Worked with approximately 15-20 different companies each week to drive downloads and engagement for their app.
Warehouse Package Handler
Fedex Ground
10.2021 - 05.2022
- Multitasked effectively under pressure, consistently meeting deadlines without compromising quality or safety standards.
- Alerted supervisors and coworkers of hazards and other issues for quick resolutions.
- Removed jams and unblocked conveyor system to maintain flow of goods.
- Maintained clean, safe work environment through regular cleaning duties and promoting teamwork among staff members.
Crew Team Member
Rasing Canes
06.2020 - 05.2021
- Worked well with teammates and accepted coaching from management team.
- Provided excellent customer service by greeting customers and meeting quality expectations.
- Worked front counter, drive-thru and other areas.
- Took orders, prepared meals, and collected payments.
Education
Associate of Science - Business Marketing
Chaffey College
Rancho Cucamonga, CA05-2024
Associate of Science - Business Marketing
California State Polytechnic University, Pomona
Pomona, CA12.2026
Skills
- Communication with some experience in presenting
- Video editing and web development tools
- Sales funnel optimization
- Influencer marketing
Timeline
Social Media Advertising Specialist
Tiktok
10.2023 - Current
Warehouse Package Handler
Fedex Ground
10.2021 - 05.2022
Crew Team Member
Rasing Canes
06.2020 - 05.2021
Associate of Science - Business Marketing
California State Polytechnic University, Pomona
Associate of Science - Business Marketing
Chaffey College
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